Download - Is Your Job Ad Telling the Right Story?
Is Your Job Ad Telling the Right Story
EREApril 10, 2014
• 16+ years as an IT Recruiter• Author of Minnesota Headhunter blog• Frequent local and national speaker on Recruiting/HR, Career
and Social Media topics• Co-Founder and Advisory Board of Minnesota Recruiters• Active in the Minneapolis & St Paul technology, marketing and
social media community as a sponsor, volunteer & mentor
#erewebinar
@ere_net
@MNHeadhunter
Think about your internal job posts…
And your external job ads…
Do you like them?
Or do they suck?
What story are you telling?
Action, comedy, drama…
documentary…
Boring?
Do some competitive research…
Google Analytics: career page visits, job post views, applications
How many seconds is someone looking at your job post?
Have a conversation with your Hiring Managers
Do you need Superman… Clark Kent… Jimmy Olson?
Have your staff, those doing the job look at the post
A/B Testing
Sr Talent Acquisition Partner III
Or
Senior Recruiter
Sftw Mgr #214501
The legal stuff… 20 lbs, sit, stand
Internal Job Post vs External Ad
Video, photos and infographics
Digi-Key
Are the job boards dead?
