“IS MOTOROLA LOSING ITS MOTTO?”

Submitted to: Satish. D. Raiker

Submitted by:Pooja Tharad (59)Anshul Rawat (11)

Karthik K (39)

Introduction

Started in Chicago, Illinois in 1928 First product - Battery eliminator Founders Paul Galvin and Joseph Galvin Motorola went public in 1947 & name

changed to Motorola Inc. June 2000, Motorola supplied the

world's first commercial GPRS cellular network

MOTOROLA IN TELECOM SECTOR

Headquartered in Libertyville, Illinois, Chicago

It started in 1990 in India. In India Motorola is headed by Mr.

Sanjay Jha

Nokia60%

Sony8%

Samsung7%

Motorola6%

Others20%

Market Share

Nokia: 59.5%

Sony: 8.1%

Samsung: 7%Motorola: 5.9%Others: 19.5%

PROBLEMS IN MOTOROLA:

Motorola missed the movement to 3G Motorola got out of the right

business at the wrong time Motorola just ran out of time Motorola stopped innovating Motorola didn't execute Motorola is a loose confederation of

warring tribes Motorola never had the sense of

urgency

Which Mobile set do you use?

Company No. of mobiles

Motorola 4

Nokia 25

Samsung 5

LG 9

Sony 7

Motorola Nokia Samsung LG Sony0

5

10

15

20

25

30

Sample Market Segment

No. of mobiles

What are the attributes that you look for when you buy a phone?

Attributes No. of people

Technology 5

Brand Image 10

Price 11

Appearance 6

Functions 15

After Sales 3

Tech

nolo

gy

Brand

Imag

ePr

ice

Appea

ranc

e

Func

tions

After S

ales

0

2

4

6

8

10

12

14

16

Attributes

No. of people

Is Motorola user friendly? (1 is best, 5 is least)

Rating No. of people

1 2

2 10

3 18

4 7

5 13

1 2 3 4 50

2

4

6

8

10

12

14

16

18

20

User Friendly

No. of people

How do you rate the promotional activities of Motorola?

RatingNo. of people

Excellent 4Good 21Average 13Poor 12

excellent good average poor0

5

10

15

20

25

Rating of Promotional Activities

No. of people

One feature you were most disappointed with in Motorola?

FeatureNo. of people

Technology 6

battery backup 12

value for money 23

Durability 4

Looks 5 technology battery backup

value for money

durability looks0

5

10

15

20

25

Disappointed features in Motorola

No. of people

Would you recommend Motorola to your friends?

Recommend % of people

Yes 14%

No 86%

People Recomending Motorola

YesNo

CONCLUSION

The main focus of Motorola was on the youth, so they came out with MOTO RAZR and concentrated more on design. After the huge success of MOTO RAZR, Motorola lost its momentum. The downtrend can be accounted to its lack of innovation, and improvements that were much required to make it a widely acceptable product. The reason behind the failure of Motorola handset is that it does not give proper value for money and that the battery backup is very low.

Thank You!!!