Jacek Grebski
building an effective engine for triple digit growthGrowth hacking for startups:
Jacek Grebski
the process sucks, objective is what matters
hack·er /ˈhakər
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Jacek Grebski
innovative, creative, and intuitive marketing techniques to drive product growth
growth hack·ing / grōTH ˈhakiNG
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Jacek Grebski
the status quo doesn’t cut it.
Jacek Grebski
day one is the start of your burn, and you need to minimize this asap.
cost / ˈkɔst
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is the most valuable resource we have. rapid product development + iteration. t = 0
time / tīm
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what constitutes growth hacking?
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USER EXPERIENCE
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communicate value!
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ALUE NTENT
+
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most importantly, KEEP IT SIMPLE, STUPID.
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DATA ANALYSIS
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don’t shoot from the hip
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collect data on everything
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CONVERSION OPTIMIZATION
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unique visitors
users
customers
advocates
%
%
%
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and identify what, works and what doesn’t.
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USER ENGAGEMENT
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Behavioral Analysis
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engage your base by, talking to them.
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engage your base by, involving them.
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engage your base by, being interesting.
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and then conduct deep, behavioral analysis.
Jacek Grebski
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VIRAL STRATEGY
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motivation - trigger - reward - action
over and over and over and over and over
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what gets you off, ______?
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what gets you off, money?
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what gets you off, power?
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what gets you off, sex?
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what gets you off, recognition?
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what gets you off, wow factor?
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PUBLIC RELATIONS
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is bullshit!
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does not convert to customers.
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why would anyone give a shit?
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SEO
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hack SEO?
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hack SEO? ask your base.
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BENCHMARK
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CREATIVITY
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a lot to take in? no worries
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because if you build it, they won’t come.
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PRODUCT
minimum viable
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you need to define a strategy for growth from day one
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PRODUCT
minimum viable mature
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TEST EVERYTHING.
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shorten time to scale asap.
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is the most valuable resource we have.
time / tīm
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daily users +1600%.conversion 2% - 13%.revenue +576%.
6 months in.
Jacek Grebski
