Download - Introduction to Gamification
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GAMI-FICA-TION– a presentation about how we can use game mechanics in areas that aren’t a game
C’n’B, Cologne, 23 June 2011
Martin Thörnkvist, @thornkvistwww.mediaevolution.se
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AgendaGamificationGame mechanicsWhy gamify?Do’s and dont’sExamples
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DefinitionGamification
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Gamification
”The process of applying the basic elements that
make games fun and engaging to things that
aren’t considered a game.”
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Game mechanicsWhy we’re playing
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Why we’re playingPoints
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Why we’re playingLevels
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BadgesWhy we’re playing
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LeaderboardsWhy we’re playing
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ChallengesWhy we’re playing
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Rethink!Ozma Game Design
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RewardsWhy we’re playing
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5 good reasonsWhy gamify?
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Why gamify?
Increased use
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Why gamify?
Increased loyalty
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Why gamify?
Influencing use
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Why gamify?
Viral sharing
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Why gamify?
Identification
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Again, togetherMechanics + reasons
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”It’s the process of implementing game mechanics into non-gaming scenarios in
order to better engage audiences and solve problems”
Gamification
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Do’s and don’tsWhat to think about before you start
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It’s hardWhat to think about before you start
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Not pointificationWhat to think about before you start
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Not too simpleWhat to think about before you start
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SurpriseWhat to think about before you start
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Be concreteWhat to think about before you start
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ForecastStill on planet earth, but more engaging
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”while the last decade was the decade of social,
this decade will be the decade when the game
framework is built”- Seth Priebatsch
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”By 2015, more than 50 percent of organizations that manage innovation
processes will gamify those processes”
- Gartner
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”Anywhere there are people to be motivated,
you can use gamification. I you’re not, you’re leaving
money on the table”- Rajat Paharia
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=Summary
Call on the basic human need to compete and playIt’s not only about points and badges
Think before you implement
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www.mediaevolution.se@thornkvist