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INTRODUCTION
What the UniLever Is?
Unilever is dedicated to meeting the everyday needs of people everywhere. Around the world Unilever
foods and home & personal care brands are chosen by many millions of individual consumers every day.
Earning their trust, anticipating their aspirations and meeting their daily needs are the tasks of Unilever
local companies. They bring to the service of their consumers the best in brands and both Unilevers
international and local expertise.
For more than 70 years Unilever has been providing consumers with quality products and services.
Unilever has a portfolio of global, regional and local brands. Some, such as Dove, Hellmanns, Lipton,
Lux, Magnum, and Vaseline, are popular around the world. Others are the first choice for consumers in
particular countries. As traditional structures and lifestyles around the world are being rapidly
transformed, Unilever continues to respond to consumers present needs and, at the same time, to
anticipate their future ones. Our strength lies in the deep understanding we have of local culture and
markets. Unilevers strategy is to focus research and development and marketing on our top performing
brands, that is, those that are most in demand from consumers. Through our extensive knowledge of
trends identified today, we will continue to develop our brands to meet the needs of our consumers
tomorrow. , feel and smell great.
Unilever products are at home everywhere: favorites with consumers throughout the world, from the
emerging markets of Asia and Latin America to the developed economies of Western Europe and North
America.
Unilever meets the needs of consumers around the world, in both new and established markets.
Consumers vary from country to country in their preferences and habits and Unilever adapt many of its
brands to suit local tastes. For example, among Unilevers many teas, it produces around 20 separate
brands of black tea specifically tailored for consumption in over 20 different countries and Unilever isconstantly sharpening the flavors to suit all its local markets. In some societies, consumers have
traditionally washed up by sponging ash, sand or detergent onto their dishes, before rinsing. Learning
from these established practices, Unilever developed Vim dish wash bar, to bring improved cleaning to
existing washing routines. Shopping habits also vary and the availability of Unilevers brands is a key
concern of local managers. Unilever adapt the distribution of its brands to suit local realities. In Europe,
customers benefit from swifter, easier dispatch through online ordering of frozen foods. While, in
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Tanzania, Unilever has piloted bicycle delivery of products to villages inaccessible to motor transport.
Building on a presence that in places stretches back nearly a century, it keeps closely in tune with local
consumers. Unilever is, in every sense, a multi-local multinational.
Unilevers research and development teams help to anticipate and meet consumer needs. Unilevers
research and development expertise allows to anticipate the evolving needs of consumers and to create
the innovations to meet them. Internet technology is improving the way Unilever share best practice
and innovation around the world.
Unilevers R&D activity is focused on six major laboratories and a network of innovation centers around
the world. Recent successes have demonstrated Unilevers practical ability to respond to consumers and
bring innovations to the marketplace. They include laundry tablets, which it has rolled out in more than
30 countries; Lipton Cold Brew tea bags, which take away the need to boil water when making ice tea;and its cholesterol-owering spreads, which have been widely rolled out under the Take Control, Becel
and Flora brands. Unilever continues to look for new innovation opportunities. For instance, Unilever
research into the human genome means they can now decode the make-up of skin. This can reveal such
secrets as an individuals tendency for dryness or their skin protein mix. Such knowledge forms the
foundation for new, more personal products.
Unilevers global IT system helps them to share information around the business and to use their scale
and scope to meet consumer needs and reduce their costs. Unilever drives to provide better value for
customers and consumers; they have always valued the sharing of information across product sectors
and geographical locations. IT has boosted this knowledge-sharing culture, allowing us to make the most
of the vast amount of Information held by our people around the world. Unilevers computer networks
provide over 90,000 employees worldwide with common tools for sharing information allowing them
to deal with millions of electronic messages every working day. They also have a Unilever Intranet,
which helps them to manage innovation and best practice around the world. Global teams, for example,
pool information, marketing success stories and knowledge via dedicated sites, making this knowledge
available to Unilevers people locally, wherever they are.
Unilever is committed to doing business in a responsible and sustainable way. In partnership with
organizations around the world, Unilever works to reduce their impact on the environment and to act as
a responsible corporate citizen.
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Unilever believes in sustainable development meeting the needs of the present without compromising
resources for future generations. This commitment begins and ends with their consumers. Unilever
believes that by constantly evolving to meet their changing needs, they can continue to develop their
business in both a profitable and an environmentally sustainable way. In working towards sustainable
development, they focus on three areas that are directly relevant to their business. These are fish
conservation, clean water stewardship and sustainable agriculture. An example of their work in the area
of fish conservation is the Fish Sustainability Initiative, which aims to meet their objective of sourcing all
supplies from sustainable fisheries by 2005. Filegro, an Alaskan salmon-based dish, was our first product
to come from a sustainable fishery, as certified by the Marine Stewardship Council. In clean water
stewardship, as in other areas, Unilever joins with partners to achieve maximum impact. For example,
through their sponsorship of the Global Nature Funds Living Lakes initiative, they work with a network
of private and government organizations to help communities better manage their local lakes and
wetlands. In sustainable agriculture, Unilever has set up of an expert external advisory board. Its task is
to advise and inform its business and suppliers on new sustainability standards.
Unilevers commitment to corporate social responsibility is an integral part of their operating tradition.
It is outlined in their Corporate Purpose and in their Code of Business Principles. It finds practical
expression in the worldwide standards they have set their selves: to ensure the health and safety of
Unilever people at work, to secure the quality and safety of products and to minimize the environmental
impact of their operations. Unilever aims to be as professional in their management of its social
responsibilities as they are in any other area of business. Unilever recognize the need to be explicit
about what their social commitment means in practice: to articulate their policies, and to demonstrate
its performance. Unilever reports on their approach and progress in its Social Review. Unilever has a
tradition of support for the local community wherever it operates, in particular in the areas ofeducation, environment and health. For example, in India access to oral care is limited, with few dentists
per head of population. In 2000, Unilevers oral health and hygiene education programme brought
advice and care to over 2.5 million schoolchildren. In China, Unilever has sponsored Qinghai provinces
first Art Hope School. In a region where few can afford the cost of basic schooling, it offers the
opportunity of a general education and free tuition in traditional dance, music and modern art.
Internet technology is providing a two-way communication channel, helping Unilever to get to know its
consumers better.
Competition in markets is intense. To further develop their relationships with consumers and
communicate the benefits of their brands, Unilever uses a variety of media, not only highly creative
television advertising campaigns but also new one-to-one communication via the internet. Unilever
brand communication has always made the news. In the 1950s, they produced the first ever television
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commercial in the UK. As the 21st century began, they screened the UKs first interactive TV
commercials, marketing their Colmans and Olivio brands.
Unilever Pakistan Limited
Unilever Pakistan Limited is largest fast moving consumer Products Company in Pakistan. Unilever
Pakistan Limited is a part of Unilever- a global company. Unilever Pakistan Limited is producing more
than 50 brands in Pakistan.
Company information
Unilever Pakistan limited is a wholly owned subsidiary of Unilever Overseas Holding, UK, Unilever PLC (Acompany incorporated in the United Kingdom.)
The Company is incorporated in Pakistan and listed on the Karachi, Lahore, and Islamabad Stock
Exchanges. It manufactures and Markets foods, beverages, detergents & personal Products.
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BOARD OF DIRECTORS
Ms. Musharaf Hai (Chairman & Chief Executive)
Mr. Soomro Mohammad Ibrahim
Mr. Mohammad Abid Javeed
Mr. Perwaiz Hasan Khan
Mr. Fatehali W. Vellani
Mr. Syed Baber Ali
Mr. Omar H Karim
Mr. Irtiza Husain
Mr. Robert Zoon
COMPANY SECRETARY
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Mr.Amar Naseer
AUDITORS
Messrs. A.F. Ferguson & Co
State Life Building No. 1-C
I.I.Chundrigar Road
Karachi.
REGISTERED OFFICE
Avari Plaza
Miss Fatima Jinnah Road
Karachi.
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SHARE REGISTRATION OFFICE
C/o Ferguson Associates (Pvt.) Ltd.
State Life Building No. 1-A
I.I. Chundrigar Road
Karachi.
COMPANYS BANK
Grindlays Bank Ltd. Karachi.
Grindlays Bank Ltd. Lahore.
Muslim Commercial Bank Rahim Yar Khan.
National Bank of Pakistan Ltd. Rahim Yar Khan.
PRODUCTION UNITS
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Different factories of Unilever Pakistan Limited are operating in different areas of Pakistan. Brief
information about theses units is given below:
RAHIMYAR KHAN (RF)
The largest and the oldest unit of Unilever Pakistan Limited is situated in Rahim Yar Khan. Basically at
this factory personal products, soaps, glycerin and dish wash bar are manufactured.
KARACHI TEA FACTORY (KF)
This factory was established in 1950 and it is situated in west Wharf area. Formerly it was owned and
managed by Lipton Pakistan Ltd. In the last 43 years many modifications are made here. And the factory
has expanded considerably. In this factory only tea is produced and packaged.
KARACHI EDIBLE FACTORY
It is situated on Hub River in S.I.T.E. A&B Oil Industries established the factory in 1958 and the
production of the vegetable oil began in 1962. In 1965 Lever acquired the factory. Banaspati, cooking oil
and margarine are produced here and distributed all over the country.
ICE CREAM FACTORY
This is recently established on Multan Road in district Kasur. The plant was commissioned in 1994 having
the most modern and latest machines installed. Walls Ice cream is being manufactured here. LBPL, when
acquired the Polka, also purchased its two factories, one in Lahore and other in Karachi.
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BEST FOODS FAISALABAD
Recently Unilever has acquired Rafhan Maize Products from Best Foods International.
Tea processing plant (Mansehra)
The new Lever Black Tea Processing Plant has been set up at Dhodial, 12 km north of Mansehra on the
main Karakoram Highway on 2.5 acres of land with the Processing Plant built-in area of 11,800 sq. ft.
The plant is expected to process 50 kg per hour or approximately a ton of made tea a day.
The plant has cost Rs. 11 million whereas Rs. 12 million has been spent on the building and
infrastructure. The plant has been inaugurated on 7th of September, 2001.
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Product line
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Followings are the product line of the Unilever Pakistan Limited:
Personal wash
Fabric & home care
Oil & dairy best foods
Tea
Ice cream
PERSONAL WASH
TOILET SOAPS
Lux toilet soap (4 varieties)
Lifebuoy (carbolic soap)
Lifebuoy Gold (2 varieties)
Rexona (3 varieties)
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Breeze
FABRIC AND HOME CARE
FABRIC WASH
Ultra Surf
Surf micro
Surf Excel
Power Surf
Sunlight Washing Powder & Soap
Wheel Washing Powder
HOME CARE
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Vim Dish Washer/Scourers
Vim Bar
Vim Powder
PERSONAL PRODUCTS
HAIR CARE
Sunsilk Shampoo (4 varieties)
Lifebuoy health Shampoo
SKIN CARE
Fair & Lovely skin cream and lotion
Ponds skin cream
Ponds talc
DENTAL CARE
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Close-up Tooth paste
Pepsodent Tooth Paste
OIL AND DAIRY BASED FOOD
BANASPATI
Dalda banaspati
COOKING OIL
Dalda Cooking Oil (Soya Bean)
Dalda Sunflower oil
Planta cooking oil
MARGARINE
Blue Band margarine
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INDUSTRIAL FATS
A whole range of products for the bakery & oils for the industry.
TEA
LEAF TEA
Yellow Label
Yellow label Danedar
Richbru
Top Star
Taaza Leaf
Supreme
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DUST TEA
Pearl Dust
Ruby Dust
A1
MIXTURE TEA
Taaza
ICE CREAM
Cornetto (3 varieties)
Feast (2 varieties)
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Feast Stickless
Top Ten
Star Cup (4 varieties)
Callipo
Split
Fruiti
Peddle Pop (3 varieties)
3-D
Solo (3 varieties)
Polka Cup
Panda
Dracula
Family Packs
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Product line of Rahim Yar Khan factory
Lux toilet soap
Lifebuoy toilet soap
Lifebuoy gold
Sun silk shampoo
Fair & lovely fairness cream
Vim dish bar
Close up toothpaste
HISTORY
Unilever Pakistan Ltd (one of the largest multinational companies) is the member of Unilever PLC
London. Unilever was formed in 1930 when the Dutch Margarine Company Margarine Unie merged with
British soap maker Lever Brothers. Both Companies were competing for the same raw materials, both
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were involved in large-scale marketing of household products and both used similar distribution
channels. Margarine Unie grew through mergers with other margarine companies in the 1920s.
Unilever was founded in 1885 by William Hesketh Lever. Unilever established soap factories around the
world. In 1917, he began to diversify into foods, acquiring fish, ice cream and canned foods businesses.
In the Thirties, Unilever introduced improved technology to the business. The business grew and new
ventures were launched in Latin America. The entrepreneurial spirit of the founders and their caring
approach to their employees and their communities remain at the heart of Unilever's business today.
Unilever NV and Unilever PLC are the parent companies of what is today one of the largest consumer
goods businesses in the world. Since 1930, the two companies have operated as one, linked by a series
of agreements and shareholders that participate in the prosperity of the whole business.
Margarine Unie and Lever is taken for Unilever. Its head quarter was established at England and
Rotterdam. Unilever has 500 operating companies in 100 countries. It has 0.3 million employees and
turnover of sales in 23000 million pounds. The global business proportion is 60% in Europe, 20% in
North America and 20% in rest of the world. An identical board of directors controls the activities of
subsidiary companies throughout the world
Unilever Pakistan Ltd was incorporated in1948 under the name of Sadiq vegetable oils &Allied industries
in the state of Bahawalpur. Rahim Yar Khan factory begun to work in 1949. The first cotton seed was
crushed in1951. The production of Vanaspati Ghee and Lux Toilet soap was started in 1952 and 1954
respectively.
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Unilever Pakistan Ltd was incorporated as an independent Unilever operating company in 1958. In 1966
a vanaspati and vegetable oil factory was established in Karachi and Unilever Pakistan Limited moved its
main office from R.Y. Khan to Karachi.
In 1989 LBPL and Lipton Pakistan Ltd were merged as a result of the international merger of both the
multinationals. In 1995 it started another big business of Ice Cream.
Being a multi national company Unilever Palistan Ltd. is listed in all the three stock exchanges Karachi,
Lahore and Islamabad. The 69% shares of this company are held by the parent Unilever Company and
the remaining 31% are owned by financial institutions. Unilever Pakistan Limited has more than 3000
employees in Pakistan. Unilever Pakistan Limited has the following wholly owned and subsidiary
companies;
LEVER CHEMICALS (PRIVATE) LIMITED
LEVER ASSOCIATED PAKISTAN TRUST
SADIQ (PRIVATE) LIMITED
Lever chemicals (Pvt) limited manufactures and sells sulphonic Acid. Lever Associated Pakistan Trust
(Pvt) Limited and Sadiq (Pvt) Limited act as trustees of Union Pakistan Provident Fund (lever Provident
Fund). All subsidiary companies are incorporated in Pakistan.
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UNILEVER PAKISTAN LIMITED
RAHIM YAR KHAN
TOTAL AREA = 95 ACRES
FACTORY = 27 ACRES ( 28% )
ESTATE = 60 ACRES (63%)
EVAPORATION BEDS AND SOLID WASTED DUMPING SITE
= 08ACRES (9%)
RAHIM YAR KHAN FACTORY
TOTAL AREA = 110,237 M2
BUILT UP AREA = 23998 M2
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OPERATIONAL AREA = 5317 M2
STORAGE AREA
MAIN HANGER (3 NOS) = 2665 M2 /HANGER
OLD PRODUCTION STORE = 711M2
VIM FLOOR = 725M2
ONE HANGER AS MASTER WAREHOUSE,CAPACITY,SOAP = 100MT
MOOSAC STORAGE = 208.4M2
RAW MATERIAL STORAGE CAPACITY
SUNFLOWER OIL = 114MT
CNO/PKO = 600MT
TALLOW 1.5R = 1400MT
TALLOW 0.5R = 1240MT
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LIQUID C/SODA = 300MT
LIQUID C/SILICATE = 155MT
OBJECTIVES
Every company is formed to accomplish certain objectives. There is no company that has no goals. So
the Unilever Pakistan Limited has also targets before it.
At the heart of the corporate purpose, which guides Unilever Pakistan Ltd. in their approach to doing
business, is the drive to serve.
The objectives of the Unilever are;
To meet the everyday needs of people everywhere to anticipate the aspirations of consumers and
customers and to respond creatively and competitively with branded products and services, which raise
the quality of life.
Total commitment to exceptional standards of performance and productivity, to working together
effectively and to a willingness to embrace new ideas and learn continuously.
To maintain highest standards of corporate behavior towards employees, consumers and the societies
and world to acquire success.
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Company deals only in those products that are profitable. If there is any indication that any product is
not profitable company analyzes the reasons and step are taken to overcome the reasons. Company
introduces different marketing strategies if there are problems in marketing. Company also takes into
consideration the welfare of the consumers. It takes into account the taste and habits of the consumer.
It also works for the welfare and interest of Pakistan in the following terms:
Contribution to GDP
Less dependence on import through local manufacturing
Foreign exchange earnings through exports
MISSION STATEMENT
The following is the Mission statement of the Unilever Pakistan Limited:
We are the leading consumer products company in Pakistan, a multinational with deep roots in the
country.
We attract and develop highly talented people who are excited, empowered and committed to
deliver double-digit growth.
We serve the everyday needs of all consumers everywhere for foods, hygiene and beauty through
branded products and services that deliver the best quality and value.
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We strive to remain an ever simple and enterprising business.
We use our superior consumer understanding to produce breakthrough innovation in brands and
channels.
Our bands capture the hearts of consumers through outstanding communication.
Through managing a responsive supply chain, we maximize value from suppliers to customers
We are exemplary through our commitment to business ethics, Safety, Health, Environmentalist andinvolvement in the community.
CORPORATE CONTROLLERS DEPARTMENT MISSION STATEMENT
We will help the company achieve its targets by constantly improving the quality of management
information, achieving the standard demanded by our customers and maintaining flexibility to meet
changing business needs.
Corporate Controllers team will continuously enhance its service level and meet the demands and
expectations of its customers.
Timely and error free reporting to Unilever (Business group and Financial group) and other local
/statutory Reporting will be maintained.
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Risk will be reduced by further strengthening controls to the level expected and required.
To achieve this, standard of performance of personnel will be improved through training, motivation
and recruitment.
COMMERCIAL MISSION STATEMENT
The commercial team of Unilever Pakistan Limited will drive the business performance to achieve
corporate targets; constantly improving the level of service and meeting the demands of the business.
We will take the lead in cost control, achieving and maintaining relative cost advantage against
competition by radical improvement in supply chain and perusing the cost effectiveness plan including
application of new technology.
Through focused attention and leveraging Unilever best practice in Risk Management a high standard
of operational control will be achieved to protect the business.
Management information system will be constantly updated to meet changing business needs,
providing optimal Quality Of management information.
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MANAGEMENT OF THE COMPANY
The company is headed by the chairman who is assisted by a team of 7 members known as the manage
committee, which is responsible for initiating policies and overall planning. As well as their general
management duties the MC members are each responsible for a specific function. Reporting to MC
members are the Departmental heads who are responsible for advising the MC for planning,
implementation of policies and for ensuring that targets are reached.
The management of the company is composed of a mix of international and Pakistans business
professionals. The management of the company includes SYED BABER ALI as a director, who is also
involved in many other organizations like Packages and other industries. One member from each
province attends the meeting. The top management of the company is fully professional specially
marketing department that is headed by Mr. JEFF LEE who has wide experience in this field.
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MANAGEMENT HIERARCHY OF unilever rahim yar khan
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WORKS MANAGER
SAEED MUSTAFA
MATERIAL STORE MANAGER
PLANNER HPC
DEV. & Q.A MANAGER
OPERATIONAL MANAGER
ASSISTAN.MANAGER ADMIN.SERVICES
FACTORY ENGINEER
CONTROLLER HPC
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EMPLOYEES RELATION MANAGER
ERM
EMPLOYEES RELATIONMANAGER
RIZWAN HAIDER NAQVI
JUNIOR MANAGER RD
SAEED AHMAD
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JUNIOR MANAGER FLAD
AMIN SHAH
A.E R.MANAGER
ISMAIL TAHIR
PLANNING
PLANNER HPC
FAHEEM SHAH
JUNIOR MANAGER
ABDUL QADIR
JUNIOR MANAGER
SOHAIB MALIK
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JUNIOR MANAGER
FAROOQ CHOHAN
ASSISTANT MANAGER
NAVEED RIFFAT
CONTROLLER HPC
A .MANAGER FINANCE
YAQOOB KHAN
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CONTROLLER HPC
WASEEM AHMAD
A . MANAGER BUYING
M. MUSLIM
A. MANAGER SYSTEM SUPPORT
A. MANAGER COSTING
TARIQ YOUSEF
A.MANAGER APV
FAHIM SHAH
JUNIOR MANAGER
SYSTEM SUPORT
JUNIOR MANAGER
ASHFAQ AHMAD
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COSTING
ASSISTANT MANAGER
COSTING
JUNIOR MANAGER
GHAFFAR ASIF
JUNIOR MANAGER
AHMAD SHEIKH
JUNIOR MANAGER
SAEED AHMAD
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JUNIOR MANAJOR
Mr. ASHFAQ
FINANCE
ASSISTANT MANAGER FINANCE
JUNIOR MANAGER
SHAFIQ AHMAD
JUNIOR MANAGER
ARIF AZIZ
JUNIOR MANAGER
NIAMAT ULLAH
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APV
ASSISTANT MANAGER
APV
CASHIER
ABDUL LATIF
JUNIOR MANAGER
IFTIKHAR AHMAD
JUNIOR MANAGER
SHAFATULLAH
JUNIOR MANAGER
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ABDUL RAZZAQ
FACTORY ENGINEER
SHAHAB M ALI
A. MANAGER STORE
AHMAD MURAD
A. MANAGER PROJECT
IJAZ AHMAD
AREA ENGINEER
M. AMJID
A.MANAGER TECHNICAL
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ALI RAZA BAIG
OPERATIONAL MANAGER
A. MANAGER NSD / ENG.
MUDASSAR CHEEMA
A.MANAGER PP/NSD
MUMTAZ JAVEED
JUNIOR MANAGER
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NOOR MUHAMMAD
JUNIOR MANAGER
M .H. SOOMRO
JUNIOR MANAGER
SALIM IQBAL
JUNIOR MANAGER
MUNIZ VAHIDY
JUNIOR MANAGER
IJAZ NADEEM
OPERATIONAL MANAGER
NOMAN AHMAD LUTFI
JUNIOR MANAGER
M. NAZIR
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ASSISTANT MANAGER
SALMAN GOHAR
MANAGER SOAP/ FINISHING
SHAHID RAFIQ
JUNIOR MANAGER
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GENERAL
JUNIOR MANAGER
PAN ROOM
JUNIOR MANAGER
SOAP / FINISHING
JUNIOR MANAGER
FINISHING T/ S
MUKRAM ALI
ALLAH DITA
SABIR HUSSAIN
MEHBOOB BAIG
ADNAN WARSI
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SALEEM RAFI
TARIQ WAHAB
MEDICAL
FACTORY MEDICAL OFFICER
DOCTORS
(JUNIOR MANAGER)
MEDICLE CENTRE
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COMPANY STRUCTURE
EXECUTIVE COMMITTEE
The Executive Committee is responsible for agreeing priorities and allocating resources, setting overall
corporate targets, agreeing and monitoring business group strategies and plans, identifying and
exploiting opportunities created by Unilever's scale and scope, managing external relations at the
corporate level and developing future leaders.
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Leading the team are the chairmen of Unilever PLC and Unilever N.V., the parent companies. Other
members are the global division directors for Unilever Best foods and Home and Personal Care; the
Corporate Development Director; the Finance director and the Personnel director.
REGIONAL PRESIDENT
The regional presidents are responsible for delivering business results in their respective regions.
Regional presidents report to either the director of the Foods division or the director of the Home and
Personal Care division.
As members of either the Unilever Best foods or Home and Personal Care divisions, they play an
important role in shaping divisional strategy and ensuring that regional strategies and plans are
consistent with overall objectives.
ADVISORY DIRECTORS
The advisory directors are the principal external presence in Unilever's government. One of their key
roles is to assure that government provisions are adequate and reflect best practice. The advisory
directors comprise a majority of the members of certain key committees of the Boards. They attend the
key quarterly meetings, committee meetings, conferences of the directors and the Executive
Committee, as well as meetings with the Chairmen.
SENIOR CORPORATE OFFICERS
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Unilever's senior corporate officers are responsible for ensuring that board meetings and board
committee meetings are supplied with the information they need. So, for example, the chief auditor
ensures that the audit committee has the necessary information, while the head of the corporate
relations department keeps the external affairs and corporate relations committee informed.
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Different Management Styles OF
UNILEVER PAKISTAN LIMITEDever Limited
NO OF EMPLOYEES IN UNILEVER RAHIM YAR KHAN FACTORY
MANAGEMENT STAFF
Managers 11
Assistant Managers 22
Juniors Managers 53
Total management staff 86
NON-MANAGEMENT STAFF
SOA 21
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OA 07
Technical Grade A 60
Technical Grade B 87
Technical Grade C 57
Technical Grade D 145
Technical Grade E 42
Technical Grade F 29
448
General Grade A 08
General Grade B 20
General Grade C 09
General Grade D 12
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Total Non-management Staff 497
EMOLOYEES IN VARIOUS SECTIONS
SECTIONS
NON-MANAGEMENT
MANAGEMENT
General
00
02
Soapery / Operation-1
224
18
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PP / NSD-II
120
10
Material Store
22
02
Engineering
45
15
Lab
16
05
IRD / Flad
18
04
Establishment
15
01
Administration
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09
01
Security
11
00
Distribution
07
07
Buying
00
02
Account
01
17
Medical
09
02
Total Employees
497
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86
The Working Environment And Accountability
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With the world fast becoming a Global Village and the Internet Information Technology Revolution, the
issues of HUMAN RIGHTS and Working Condition are becoming significant important with each passing
day.
Unilever can pride itself in having one of the most congenial and professional working environments of
any company operating in Pakistan. Unilever is an equal opportunity employer and there is no
discrimination on the basis of sex, caste or creed. All hiring and promotion decisions are taken on merit.
All local laws are adhered to regarding different matters. Extreme emphasis is placed on worker safety
and health
Selection & Career ladder
Personnel Department makes arrangements for the recruitments of the employees. For this purpose it
collects information about the desired employees functions and then defines the job requirements and
job profile. The Personnel Department makes all the arrangements for the report meant of new
employee, It sees better such employee is available in the organization or not. In case of no, it gives the
advertisement in the newspapers. It also collects all the applications of the applicants. It also makes
arrangements for test. The Personnel Department uses different tests for different applicants. After that
it arranges the interviews for the succeeded applicants. Usually the interviews are bland of different
types of interviews. These interviews include panel interview, structured questions etc. The background
information about the succeeded applicants is also gathered by the Personnel Department
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Promotion Of Persons At UNILEVER
On the basis of experience and performance, they are promoted to higher managerial level; at higher
level I have seen various MBA, CA, ICMA and also people who have spend years at Unilever. In order to
provide incentives to employees at Unilever, cash rewards are also granted. The head of the
department, on job basis gives bonuses. The function of promotion of the workers is also performed by
ERD after consulting with the top management and analyzing the past record of the workers.
Job Assessment
At Unilever Pakistan Limited Performance Appraisal is prepared to check the performance of workers. It
is like ACR (annual confidential report) in the government sector.
The basic Objectives of job assessment are
Check the overall performance of employees
Whether the job assigned is fully done or not
Integrity, honesty
Loyalty
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Devotion and commitment of the part of employee to achieve organizational objectives
Measures To Check Overall Performance
Higher manager to check the performance of employees adopts following measures,
Standards are established first
Measure the individual as well as collectively performance
Compare actual performance with planned
Taking corrective action
Reviews of job are made.
Superior management assesses accuracy of work.
On the basis of performance appraisal awards and rewards or punishments are given.
Accountability
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Employees have to face inquiries or suspensions, if they are involved in activities which are not
according to the goal of Unilever Pakistan Limited. They are often terminated from their jobs, if they are
not performing well. They can be demoted from their ranks. In Unilever, promotion is granted on
performance basis so they are also accountable if they are performing poorly.
If the employees are not obedient to their superior or involved in unethical activities, they have to face
the circumstances. Severe punishment like demotion, firing and suspensions are given to non-
performing or low-performing employees.
Satisfaction Of Employee
Employees have a high morale. Top management is maintaining very cordial relationships with union
leaders. Actually employees feel a part in the organization and its achievements.
COMPENSATION AND ADMINITRATION
The Unilever Pakistan Limited conducts the wages survey in the market and of the major competitors
after every two years and compares the results with its own package and there is any difference then
adjustment is made. The desire of Unilever R.F. is that its employees must be satisfied in every aspect
because it has the opinion that satisfied employees are more productive as compared to dissatisfied.
The Unilever gives 30 different types of allowances to its employees. Some of these are annual, some
are semi-annual, and some are monthly while some are once in the whole employment period.
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HEALTH AND SAFETY
Unilever R.F. is much conscious about the health and safety. Proper equipments are available in all areas
of the production where sensitive machinery is in operation. Furthermore, the organization has a well
equipped Medical Center where MBBS doctors are available in order to meet with emergency cases.
The Personnel Department provides all possible instruments to all workers and it has the desire that
every worker should use those instruments in order to avoid losses.
Following are the Instruments which are provided to the workers:
Long shoes
Helmets
Gloves
Fire Instruments
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BENEFITS & SERVICE
Unilever R.F. also provides certain benefits and services to all its employees. A list of some benefits and
services is given below:
Attendance Allowance
Good attendance award
Death Compensation
Canteen allowance
Tea Expenses
Conveyance Allowance
Family medical allowance
Family medical care
House rent Allowance
Utilities allowance
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Meal Allowance
Rehabilitation Allowance
Retirement
Jersey
Shoes
Tonga Allowance
Traveling Announce
Hajj
Marriage Assistance To minorities
The organization has a club for the employees of the organization. Indoor and outdoor facilities are also
available. The company also celebrates Annual Sports Day on which different games are played and
prizes are given to the succeeded players by the company.
Personal Development And Training
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Junior-level courses are frequently held in-house for personal training. Various courses organized in the
past include the following,
1. Executive Development Course
This course was specially designed for middle management to enhance their principle-centered
leadership qualities so that they could meet the emerging challenges of the global world. Neuro-
linguistic programming was part of the course to help the employee in day-to-day activities to improve
proficiency and effectiveness in their attitude and work style.
2. Basic English Language Course
This course was for those staff that is not proficient in written and verbal English language. An external
instructor whose services were especially hired for this purpose conducted the course.
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3. Basic Labor laws of Pakistan
Professionals from Labor Department organized this course. The main purpose was to give
acquaintances to the staff of their rights. Wage rates, vacations, working hours, child & bonded labor
etc, were the main topics covered.
4. In-Housing Training School
Unilever has also established an in-house Training School for unskilled labor so that they may be trained.
Unskilled manpower is hired from the market for training. And during this period they are paid as per
the prevailing wage rules.
HUMAN RESOURCES PLANNING
The most important function performed by the ERD is the Human Resource Planning. For a smooth
production there must be an effective Human Resource Planning. For This purpose it makes long term
and short term plans to make the labor available for production. Short term Plans are made for those
places where workers have gone on holidays or absent.
Under these plans it has two types of recruitment:
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Badli
Temporary
For long term plans workers are recruited from the temporary workers who have become skilled one.
MOTIVATION
The organization has the opinion that motivated workers are more productive than unmotivated
workers. To motivate its employees the organization uses both intrinsic and extrinsic approaches for
motivation its employees.
o Intrinsic Approach
o Extrinsic Approach
INTRINSIC APPROACH
Job rotation
XTRINSICE APPROACH
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Training
Appreciation letters
Bonuses
Cash awards
Gifts
Shields
Clocks
Put the name of the workers on the notice board who perform an excellent performance. To motivate
the employees the organization has introduced a program name OFI (Opportunity for Improvement).
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COMPANYS POLICIES
We updated Unilever's Code of Business Policies because we believe that our reputation for high
corporate standards is a key asset which needs to be fresh and living throughout our business. The Code
is published in full below.
Unilever has earned a reputation for conducting its business with integrity and with respect for the
interests of those our activities can affect. This reputation is an asset, just as real as our people and
brands.
Our first priority is to be a successful business and that means investing for growth and balancing short-
term and long-term interests. It also means caring about our consumers, employees and shareholders,
our business partners and the world in which we live.
To succeed requires the highest standards of behavior from all of us. The general principles contained in
this Code set out those standards. More detailed guidance tailored to the needs of different countries
and companies will build on these principles as appropriate, but will not include any standards lessrigorous than those contained in this Code.
We want this Code to be more than a collection of high-sounding statements. It must have practical
value in our day-to-day business and each one of us must follow these principles in the spirit as well as
the letter.
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STANDARD OF CONDUCT
We conduct our operations with honesty, integrity and openness, and with respect for the human
rights and interests of our employees.
We shall similarly respect the legitimate interests of those with whom we have relationships.
OBEYING THE LAW
Unilever companies are required to comply with the laws and regulations of the countries in which they
operate.
EMPLOYEES
Unilever is committed to diversity in a working environment where there is mutual trust and respect
and where everyone feels responsible for the performance and reputation of our company.
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We will recruit, employ and promote employees on the sole basis of the qualifications and abilities
needed for the work to be performed.
We are committed to safe and healthy working conditions for all employees.
We will not use any form of forced, compulsory or child labor.
We are committed to working with employees to develop and enhance each individuals skills and
capabilities.
We respect the dignity of the individual and the right of employees to freedom of association.
We will maintain good communications with employees through company based information and
consultation procedures.
CONSEMRS
Unilever is committed to providing branded products and services which consistently offer value in
terms of price and quality, and which are safe for their intended use. Products and services will be
accurately and properly labeled, advertised and communicated.
SHAREHOLDERS
Unilever will conduct its operations in accordance with internationally accepted principles of good
corporate governance. We will provide timely, regular and reliable information on our activities,
structure, financial situation and performance to all shareholders.
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BUSINESS PARTNERSE
Unilever is committed to establishing mutually beneficial relations with our suppliers, customers and
business partners. In our business dealings we expect our partners to adhere to business principles
consistent with our own.
COMMUNITY INVOLMENT
Unilever strives to be a trusted corporate citizen and, as an integral part of society, to fulfill our
responsibilities to the societies and communities in which we operate.
PUBLIC ACTIVITIES
Unilever companies are encouraged to promote and defend their legitimate business interests.
Unilever will co-operate with governments and other organisations, both directly and through bodies
such as trade associations, in the development of proposed legislation and other regulations which may
affect legitimate business interests.
Unilever neither supports political parties nor contributes to the funds of groups whose activities are
calculated to promote party interests.
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THE ENVIRONMENT
Unilever is committed to making continuous improvements in the management of our environmental
impact and to the longer-term goal of developing a sustainable business.
Unilever will work in partnership with others to promote environmental care, increase understanding of
environmental issues and disseminate good practice.
INNOVATION
In our scientific innovation to meet consumer needs we will respect the concerns of our consumers and
of society. We will work on the basis of sound science, applying rigorous standards of product safety.
COMPETITION
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Unilever believes in vigorous yet fair competition and supports the development of appropriate
competition laws. Unilever companies and employees will conduct their operations in accordance with
the principles of fair competition and all applicable regulations.
BUSINESS INTEGRITY
Unilever does not give or receive, whether directly or indirectly, bribes or other improper advantages for
business or financial gain. No employee may offer, give or receive any gift or payment which is, or may
be construed as being, a bribe. Any demand for, or offer of, a bribe must be rejected immediately and
reported to management.
Unilever accounting records and supporting documents must accurately describe and reflect the nature
of the underlying transactions. No undisclosed or unrecorded account, fund or asset will be established
or maintained.
CONFLICTS OF INTERESTS
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All Unilever employees are expected to avoid personal activities and financial interests which could
conflict with their responsibilities to the company. Unilever employees must not seek gain for
themselves or others through misuse of their positions.
COMPLIANCE-MONITORING-REPORTING
Compliance with these principles is an essential element in our business success. The Unilever Board is
responsible for ensuring these principles are communicated to, and understood and observed by, all
employees.
Day-to-day responsibility is delegated to the senior management of the regions and operating
companies. They are responsible for implementing these principles, if necessary through more detailed
guidance tailored to local needs.
Assurance of compliance is given and monitored each year. Compliance with the Code is subject to
review by the Board supported by the Audit Committee of the Board and the Corporate Risk Committee.
Any breaches of the Code must be reported in accordance with the procedures specified by the Joint
Secretaries. The Board of Unilever will not criticize management for any loss of business resulting from
adherence to these principles and other mandatory policies and instructions.
The Board of Unilever expects employees to bring to their attention, or to that of senior management,
any breach or suspected breach of these principles.
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Provision has been made for employees to be able to report in confidence and no employee will suffer
as a consequence of doing so.
Management Activities in UnileverPakistan Limited
Path to Growth
Introduced in 2000, path to growth is Unilevers corporate strategic agenda which aims to double the
size of the business in seven years and to grow profits faster than the competition, thereby ensuring
that we are the leaders in similar type companies in providing top value to our shareholders.
Six Strategic Thrusts
The six strategic thrusts that make up the path to growth are;
1. Reconnect with Consumer
By having real insights into consumer needs, preferences and future needs. This means knowing and
understanding consumers lifestyles, habits and attitudes and creatively adapting brands to their
changing needs.
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2. Brand Focus
Grow their leading international brands by concentrating our resources behind them while still
supporting golden regional brands and local jewels. Innovation will be the keystone to ensuring our
brands are attuned to consumers future needs.
3. Pioneer New Channels
Widen their means of going to market i.e. reaching consumers and customers. This means developing
new channels such as direct selling, home-vending, fashion outlets, travel, food service and out-of
home.
4. World Class Supply Chain
To close the gap to global world class within three years by establishing brand synergies, superior
logistics and supply chain and by establishing a world program.
5. Simplify
Everything that they do by reducing complexity, duplication and by making the best use of I.T. to provide
high quality information once.
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6. Enterprise Culture
By creating a culture which shapes the mindset and actions among all employees towards winning in the
market-place by building an organization fit for growth.
TPM
Total productive maintenance is global standard of efficient production, which cuts waste, save money
and make factories safer places to work. It gives machine operators the knowledge and confidence to
investigate and eliminate root causes of machine error or breakdown as well as the chance to work in
teams with managers to achieve improvements on product lines.
Unilever started introducing TPM sometimes known as Total Perfect Management or Total People
Motivation in Japan in 1989 ahead of global roll-out program. Today, around 200 sites are using TPM
techniques. The level one excellent award applies simply to the factory floor, consistently excellent is
for sustained performance and the special award, much harder to achieve, also includes innovation,
manufacturing, sourcing and distribution.
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5 Ss of Workplace Organization.
The 5 Ss are a group of techniques to promote workplace organization, ensure adherence to standards
and foster the spirit of continues improvement.
The 1st S: Sort
Objective: To get rid of unwanted items. Decide what is needed to be kept, and what is not needed and
to be discarded.
The 2nd S: Set Location and Limits
Objective: To locate a specific place for specific items of a specific quantity, where needed. Determine
addresses for materials and equipment. Put them in that place and keep them there.
The 3rd S: Shine and Sweep
Objective: To use cleaning to identify abnormalities and areas for improvement. Clean the workplace
and at the same time visually sweep for abnormalities or out or control conditions.
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The 4th S: Standardize
Objective: To consolidate the first 3 Ss by establishing standard procedures. Determine the best work
practices and find ways of ensuring everyone does it the same best way.
The 5th S: Sustain
Objective: To sustain improvements and make further improvements by encouraging effective use of
the Check-Act-Plan-Do cycles. Keep all current improvements in place and develop an environment for
future improvements.
PLANT LOCATION
Unilever Pakistan Limited (Rahim Yar Khan Factory) is situated at Leghari road near the main city. The
factory deals in major three types of products, which are categories as under:
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Personal Wash
Personal Products
Laundry and Detergents
Personal wash has a wide range of soaps and the main soap of Unilever Pakistan Limited is Life Buoy,
Lux, Rexona and Fair & Lovely soap.
Personal product include Oral (Close Up tooth paste), Hair care (Sun Silk, Life Buoy) and Creams (Fair&Lovely and Ponds).
Laundry and Detergents includes Laundry (Surf Excel and Wheel) and Detergents (Vim bar and Wheel
magic bar)
LOCATION
Location is the process of determining a geographical site for a firms operation. Organizations must
weigh many factors when assessing the desirability of a particular site that can be
Proximity to customers
Proximity to suppliers
Labor costs
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Transportation cost
Unilever Rahim Yar Khan Factory is situated in the middle of the city. It was established in 1948.
The main reason for choosing this location for the factory was:
The land for the factory was donated by the NAWAB of the Bahawalpur State.
It was the ideal location to cover the Indo-Pak border areas.
It was the central location of Pakistan so it was a convenient location from the distribution point of
view.
Availability of the cotton seeds because south Punjab is cotton area.
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Government tax free area
Availability of inexpensive labor
PROXIMITY TO MARKETS
The site of R.Y. Khan Plant was chosen in 1948. The main reason was its central location. This location is
the middle of Lahore and Karachi that were the main markets at that time. So the company can easily
cover whole market fro Karachi to Lahore.
PROXIMITY TO SUPPLIERS AND RESOURCES
At that time the company was only producing oil for which cotton area was suitable. This site was
suitable for processing the raw material that was cotton and R.Y. Khan was main cotton area.
TAXES AND REAL ESTATE COST
It was the tax-free area. The land was gifted by the ABBASI family, so there was no real estate cost.
TRANSPORTATION COSTS
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Transportation cost is also a major determinant, which directs the location decision. Transportation cost
is a major factor not only in terms of the raw material but also in terms of raw material. As R.Y Khan is
situated at the center of Pakistan, the movement of finished goods cost minimum here across Pakistan.
R.Y. Khan Railway Station is situated along with the factory so transportation through rail is very easy.
PRODUCTS
BUSINESS
In respect of the business company divided into the following groups;
TEA
ICE CREAM
HOME CARE & FABRIC WASH
OIL & DIARY FATS
PERSONAL WASH & PERSONAL CARE
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TEA
LIPTON
Lipton Yellow Label is the leading brand in Pakistan and is preferred by all who enjoy good tea. Its
growing sales attests to the facts that the Pakistan is very quality conscious and is in fact a tea
connoisseur. To cater to this growing awareness of quality, Lever Brothers Pakistan Limited have always
lived up to its quality No.1.
To keep the tea fresh and flavorful, major initiative has been taken by introducing hermetically sealed
packs. This has been appreciated tremendously by consumers and sales are continuing to grow. For
every Lipton Yellow Label Tea consumer, the brand offers a rich, bright, fresh cup of tea that resounds
The Sign of Good Tea.
BROOKE BOND
Millions across Pakistan enjoy supreme. A wide mix of people belonging to all walks of l ife loves its
distinctive taste and flavor. The Red Supreme Pack with the bold yellow logo stands out at virtually all
retail outlets across the country.
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Supreme is also popular in both the urban and rural segments. The launch of the sachet made it
accessible to many more consumers. Its new improved blend has further fine-tuned the brand with the
requirement of the target segment and hence the claim The taste we call our own.
ICE CREAM
WALLS
In March 1995, history was made in Lahore. The launch of walls ice cream created a new benchmark for
successful FMCG launches in Pakistan. On August 14, the same year, Walls came to Karachi and the city
by storm. The success has now been repeated across the country. From a marketing point of view Walls
brought to Pakistan, the concept of branding consumer now ask for Cornetto, Feast, Max, and other
brands, not simply for ice cream Products.
In July 1996, Polka, an established local name, representing the only national ice cream business was
acquired by Unilever. At this time a rationalized plane is being finalized. In broad term, Walls will emerge
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as the impulse brand whiles the Polka from Walls brand will offer a new level of excellence in take
home or desert ice cream.
POLKA
In 1996 Polka was acquired by Unilever and thus became an associated company of lever, the beginning
of second year of Walls in Pakistan. Polka as a brand had been a 25 year old ice cream of Pakistan,
offering consumers dependable quality at value pricing. It was the only national ice cream, with
production facilities or depots in various parts of the country, offering consumers several ice cream
flavors and formats.
The acquisition of polka provides Unilever ice cream business in Pakistan the best of both worlds. The
clear synergy arising out of the two distinct Brands is sure to move Unilever into the position of market
leader, offering consumers an even stronger relationship with Unilever ice cream brands in Pakistan.
HOME & FABRIC WASH
Home & Personal wash includes;
Super Active Surf
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Surf Excel
Wheel Washing Powder
Sunlight Washing Powder
Vim Dish bar
Vim Scourer
VIM
Vim range of products, Vim Bar and Vim Scourer, offer Pakistani consumers quality dish washing in line
with international standards. Over the year, Vim has developed strong equity with its consumer by
providing powerful cleaning at affordable prices.
Initially, Lever entered the NSD bar market with Rin that become an instant success in a short period of
time, However, in order to harmonize and strengthen the portfolio, the name Rin was changed to Vim in
1996. Today Vim stands for a superior quality dish wash brand that is environmentally friendly and in
line with international quality standards. Plans to further strengthen the vim portfolio are being
implemented.
SURF
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Dominating the washing powders markets in Pakistan for four decades; Surf has continued to change
according to consumer needs. Being a pioneer, Surf had to work hard to gain acceptance in the early
days. To educate housewives about its use, house to house demonstration were organized in Lahore and
Karachi. Free sample and coupons were also distributed to recruit consumer. There has been no looking
back since the brand has undergone numerous product quality improvements to offer best cleaning
results. Over the year, there has been a shift from cartons to poly ags and emergence of low unit price
packs.
With continuous technological innovations, the brand has always managed to fight off competition. Surf
Excel, which hit the shops recently, has already gained a reputation for the best in the market.
OIL & DAIRY FATS
Oil & Dairy Fats includes;
Dalda Cooking Oil
Dalda Banaspati
Dalda Sunflower Oil
Planta Cooking Oil
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Blue Band Margarine
DALDA
It has been over 50 year since DALDA was introduced in this part of the world. Since then, It has gained a
tremendous consumer franchise through out the sub continent, especially in Pakistan. Today, Dalda has
under its umbrella a whole host of products aside from the healthiest Banaspati i.e., Dalda Cooking Oil
and Dalda Sunflower Oil.
During 1998, Lever Brothers continued to pioneer in the Edible Oils and Fats category, by introducing
Dalda VTF (Virtually Trans Free) Banaspati.
BLUE BAND
Unilever ioneered in 1985, by introducing margarine in Pakistan, under the brand name Blue Band. Since
then, Blue Band has remained as locally produced margarine. Keeping in tune with consumer needs, a
number of changes have been initiated in the past 14 years; in terms both the products as well as the
marketing mix
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During 1998, Blue Band was able to grow over and above the market growth rate, and clearly suggest
that consumers in Pakistan are finally switching over from butters to a healthier alternative.
PERSONAL WASH & PERSONAL CARE
Personal wash
Lifebuoy
Lifebuoy Gold
Lux
Rexona
Personal Care
Skin Care
Fair & Lovely
Ponds
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Hair Care
Lifebuoy Health Shampoo
Sunsilk Shampoo
Dental Care
Close-up
Pepsodent
LUX
The undisputed leader market for over a decade. Lux has gone from strength to strength since 1954.
That was the year when local production of this remarkable successful toilet soap began. Lux happens to
be the largest Lever brand globally, with its glamorous association with film stars providing a common
link across the world. The secrets of the brands success are that movie with the time and remain
contemporary in every area.
The international compaign featuring popular film star has added the touch of glamour Lux has always
been associated with.
LIFEBUOY
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Incredible thought it may sound, seven Lifebuoy bars are sold in Pakistan every second. The brand has
long legendary status in the country.
Recently, Lifebuoy has widened its range of products. The introduction of Lifebuoy Plus and Lifebuoy
Gold has played upon the association with health to capture a more upmarket segment. The latest
addition to the Lifebuoy range is a shampoo, which is also marketed in sachets to capture an entirely
new market.
PRODUCTION UNITS
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Different factories of Unilever Pakistan Limited are operating in different areas of Pakistan. Brief
information about these units is given below:
RAHIMYAR KHAN (RF)
The largest and the oldest of Unilever is situated in Rahim Yar Khan. Basically at this factory personal
products, soaps, glycerin and dish wash bar are manufactured.
KARACHI TEA FACTORY (KF)
This factory was established in 1950 and it is situated in west Wharf area. Formerly it was owned and
managed by Lipton Pakistan Ltd. In the last 43 years many modifications are made here. And the factory
has expanded considerably. In this factory only tea is produced and packaged.
KARACHI EDIBLE FACTORY
It is situated on Hub River in S.I.T.E. A&B Oil Industries established the factory in 1958 and the
production of the vegetable oil began in 1962. In 1965 Lever acquired the factory. Banaspati, cooking oil
and margarine are produced here and distributed all over the country.
ICE CREAM FACTORY
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This is recently established on Multan Road in district Kasur. The plant was commissioned in 1994 having
the most modern and latest machines installed. Walls Ice cream is being manufactured here. LBPL, when
acquired the Polka, also purchased its two factories, one in Lahore and other in Karachi.
BEST FOODS FAISALABAD
Recently LBPL has acquired Rafhan Maize Products from Best Foods International.
Tea processing plant (Mansehra)
The new Lever Black Tea Processing Plant has been set up at Dhodial, 12 km north of Mansehra on the
main Karakoram Highway on 2.5 acres of land with the Processing Plant built-in area of 11,800 sq. ft.
The plant is expected to process 50 kg per hour or approximately a ton of made tea a day.
The plant has cost Rs. 11 million whereas Rs. 12 million has been spent on the building and
infrastructure. The plant has been inaugurated on 7th of September, 2001.
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QUALITY CONTROL
Quality is the use of techniques and activities to achieve sustain and improve quality. It involves
integrating the following related techniques and activities:
1. Specification of what are needed.
2. Design of the product or service to meet the specifications.
3. Production or installation to meet the full intent of the specification.
4. Inspection to determine conformance to the specification.
5. Review of usage to provide information for the revision of specification if needed.
6. Utilization of these activities provides the customer with the best product or service at lowest cost.
The aim should be continuous quality improvement.
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OBJECTIVES
OFI Opportunity For Improvement
Always looking for improvement.
The continuous improvement of all services through total involvement of all employees.
The developing and the strengthening of partnership with external and internal customers and
suppliers.
Providing innovative and higher quality products and services to achieve total customer satisfaction by
understanding their requirements and anticipating their future expectations or needs.
FUNCTIONS
Monitoring annual targets for quality improvements in all areas.
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Creating a culture of customer focus striving to become the lowest cost producer through agreed
annual cost reduction program.
Value people by understanding and drawing upon their strength i.e. abilities and knowledge and make
efforts for their training and development.
STAGES
RAW MATERIAL:
When raw material is received the quality of raw material is inspected according to the standards.
According to these standards if the personnel of receiving department will inspect according to the
standards. If there are a lot of 500 and they choose 13 samples from the whole lot then they select the
sample from the upper and lower and right and left side of the whole packet. It means that they select
the sample by way of diversifying the area. If the 2 units of the sample are rejected then the whole lot
will be rejected and if the lot is rejected then they call back the vendors and vendor check that lot again.
If the lot is very much needed by the production department then they place a written request. The
100% inspection is done on it. In this case, they call the vendors or their inspectors and they check it on
100% basis. But this happens in very rare cases.
On the other hand if the lot is accepted then it is remarked as GRL (good received lot) and sent to the
store. While four copies of GRL are made and sent to the following four departments:
1. Purchase Department
2. Quality Control Department
3. Store
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4. For computer entry
DURING THE PROCESS:
When the product is in-line then quality inspector check it at every stage of process. If these inspectors
will sign it for next process then product will go for next process. If they do not sign it then the work will
stop. Then for the accepted and rejected production, the quality inspector will give report. This report
has also included the sign of supervisor of process area. So that analyzing the rejection and acceptance
%age for next rectification and improvement.
Then report will pass to the production manager so on this base they can make the weakly and monthly
report. And it will pass to the top management. In this inspection is done at every stage and will pass
towards the top management. The ISO has given them standard for the whole process. It also includes
the initial cost but the running cost is more safe and effective because the chances of rejection are
reduced. We can say that the chances of rejection will be controlled. In this way the quality level is much
improved and it reduces the customer complaints. Monthly charts are also made and management also
takes correction actions.
If there is a need of corrective action then they will request. The immediate action will be taken on that
form and until the corrective action will not be taken they production level will be ceased.
Quality control department has given their dimensions. And if there is any deviation from these
dimensions then even the MD of the company cannot start the production. And charts are also following
these dimensions everywhere in the production area.
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MAIN SUPPLIERS
Unilever Pakistan Limited is associated with Packages Pakistan in terms of Packaging Boxes.
Unilever Pakistan Limited is associated with I.C.I. in terms of chemicals and seeds.
Unilever Pakistan Limited is associated with BLAZON ADVERTISING, ADSERVICE in terms of Television
Adds.
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Unilever Pakistan Limited is associated with ITTEHAD CHEMICALS in terms of chemicals supplies.
Unilever Pakistan Limited is associated with NEW KHAN GOODS FORWARDING & GODOWNS in terms
of Transportation and over Flow Depot. (OFD).
Unilever Pakistan Limited is associated with AVARI TOWERS in terms of offices of Directors in Karachi.
Unilever Pakistan Limited is associated with HENERY OILS & FATS OF AUSTRALIA in terms of Soybean
Oil, Animal fats.
marketing mix
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MARKETING MIX
4 Ps of Unilever Pakistan Limited.
Product
Price
Place
Promotion
Product
Product is what is perceived to be. Thus a product is more than something with physical characteristics.
In a very narrow sense a product is set of tangible physical assembled in an identifiable form.
Unilever has a wide range of its product. Unilever conduct a regular research and surveys on the
changing habits of the taste of the customer. Results are then given to special research and
development department and accordingly new product are lounged and even alternations in theexisting products are done. Their policies are usually between innovative and initiative categories of new
products developments
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This company has a unique product and a no of product and here are the some details for them.
Product line of the Unilever Pakistan Limited:
Personal wash
Fabric & home care
Oil & dairy best foods
Tea
Ice cream
PERSONAL WASH
TOILET SOAPS
Lux toilet soap (4 varieties)
Lifebuoy (carbolic soap)
Lifebuoy Gold (2 varieties)
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Rexona (3 varieties)
Breeze
FABRIC AND HOME CARE
FABRIC WASH
Ultra Surf
Surf micro
Surf Excel
Power Surf
Sunlight Washing Powder & Soap
Wheel Washing Powder
HOME CARE
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Vim Dish Washer/Scourers
Vim Bar
Vim Powder
PERSONAL PRODUCTS
HAIR CARE
Sunsilk Shampoo (4 varieties)
Lifebuoy health Shampoo
SKIN CARE
Fair & Lovely skin cream and lotion
Ponds skin cream
Ponds talc
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DENTAL CARE
Close-up Tooth paste
Pepsodent Tooth Paste
OIL AND DAIRY BASED FOOD
BANASPATI
Dalda banaspati
COOKING OIL
Dalda Cooking Oil (Soya Bean)
Dalda Sunflower oil
Planta cooking oil
MARGARINE
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Blue Band margarine
INDUSTRIAL FATS
A whole range of products for the bakery & oils for the industry.
TEA
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LEAF TEA
Yellow Label
Yellow label Danedar
Richbru
Top Star
Taaza Leaf
Supreme
DUST TEA
Pearl Dust
Ruby Dust
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A1
MIXTURE TEA
Taaza
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ICE CREAM
Cornetto (3 varieties)
Feast (2 varieties)
Feast Stickless
Top Ten
Star Cup (4 varieties)
Callipo
Split
Fruiti
Peddle Pop (3 varieties)
3-D
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Solo (3 varieties)
Polka Cup
Panda
Dracula
Family Packs
Product line of Rahim Yar Khan factory
Lux toilet soap
Lifebuoy toilet soap
Lifebuoy gold
Sun silk shampoo
Fair & lovely fairness cream
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Vim dish bar
Close up toothpaste
TEA
LIPTON
Lipton Yellow Label is the leading brand in Pakistan and is preferred by all who enjoy good tea. Its
growing sales attests to the facts that the Pakistan is very quality conscious and is in fact a tea
connoisseur. To cater to this growing awareness of quality, Unilever Pakistan Limited has always lived up
to its quality No.1.
To keep the tea fresh and flavorful, major initiative has been taken by introducing hermetically sealed
packs. This has been appreciated tremendously by consumers and sales are continuing to grow. For
every Lipton Yellow Label Tea consumer, the brand offers a rich, bright, fresh cup of tea that resounds
The Sign of Good Tea.
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BROOKE BOND
Millions across Pakistan enjoy supreme. A wide mix of people belonging to all walks of l ife loves its
distinctive taste and flavor. The Red Supreme Pack with the bold yellow logo stands out at virtually all
retail outlets across the country.
Supreme is also popular in both the urban and rural segments. The launch of the sachet made it
accessible to many more consumers. Its new improved blend has further fine-tuned the brand with the
requirement of the target segment and hence the claim The taste we call our own.
ICE CREAM
WALLS
In March 1995, history was made in Lahore. The launch of walls ice cream created a new benchmark for
successful FMCG launches in Pakistan. On August 14, the same year, Walls came to Karachi and the city
by storm. The success has now been repeated across the country. From a marketing point of view Walls
brought to Pakistan, the concept of branding consumer now ask for Cornetto, Feast, Max, and other
brands, not simply for ice cream Products.
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In July 1996, Polka, an established local name, representing the only national ice cream business was
acquired by Unilever. At this time a rationalized plane is being finalized. In broad term, Walls will emerge
as the impulse brand whiles the Polka from Walls brand will offer a new level of excellence in take
home or desert ice cream.
POLKA
In 1996 Polka was acquired by Unilever and thus became an associated company of Unilever, the
beginning of second year of Walls in Pakistan. Polka as a brand had been a 25 year old ice cream of
Pakistan, offering consumers dependable quality at value pricing. It was the only national ice cream,
with production facilities or depots in various parts of the country, offering consumers several ice cream
flavors and formats.
The acquisition of polka provides Unilever ice cream business in Pakistan the best of both worlds. The
clear synergy arising out of the two distinct Brands is sure to move Unilever into the position of market
leader, offering consumers an even stronger relationship with Unilever ice cream brands in Pakistan.
HOME & FABRIC WASH
VIM
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Vim range of products, Vim Bar and Vim Scourer, offer Pakistani consumers quality dish washing in line
with international standards. Over the year, Vim has developed strong equity with its consumer by
providing powerful cleaning at affordable prices.
Initially, Unilever entered the NSD bar market with Rin that become an instant success in a short period
of time, However, in order to harmonize and strengthen the portfolio, the name Rin was changed to Vim
in 1996. Today Vim stands for a superior quality dish wash brand that is environmentally friendly and in
line with international quality standards. Plans to further strengthen the vim portfolio are being
implemented.
SURF
Dominating the washing powders markets in Pakistan for four decades; Surf has continued to change
according to consumer needs. Being a pioneer, Surf had to work hard to gain acceptance in the early
days. To educate housewives about its use, house to house demonstration were organized in Lahore andKarachi. Free sample and coupons were also distributed to recruit consumer. There has been no looking
back since the brand has undergone numerous product quality improvements to offer best cleaning
results. Over the year, there has been a shift from cartons to poly bags and emergence of low unit price
packs.
With continuous technological innovations, the brand has always managed to fight off competition. Surf
Excel, which hit the shops recently, has already gained a reputation for the best in the market.
OIL & DAIRY FATS
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DALDA
It has been over 50 year since DALDA was introduced in this part of the world. Since then, it has gained a
tremendous consumer franchise through out the sub continent, especially in Pakistan. Today, Dalda has
under its umbrella a whole host of products aside from the healthiest Banaspati i.e., Dalda Cooking Oil
and Dalda Sunflower Oil.
During 1998, Unilever continued to pioneer in the Edible Oils and Fats category, by introducing Dalda
VTF (Virtually Trans Free) Banaspati.
BLUE BAND
Unilever pioneered in 1985, by introducing margarine in Pakistan, under the brand name Blue Band.
Since then, Blue Band has remained as locally produced margarine. Keeping in tune with consumer
needs, a number of changes have been initiated in the past 14 years; in terms both the products as well
as the marketing mix.
During 1998, Blue Band was able to grow over and above the market growth rate, and clearly suggest
that consumers in Pakistan are finally switching over from butters to a healthier alternative.
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PERSONAL WASH & PERSONAL CARE
LUX
The undisputed leader market for over a decade. Lux has gone from strength to strength since 1954.
That was the year when local production of this remarkable successful toilet soap began. Lux happens to
be the largest Unilever brand globally, with its glamorous association with film stars providing a
common link across the world. The secrets of the brands success are that movie with the time and
remain contemporary in every area.
The international compaign featuring popular film star has added the touch of glamour Lux has always
been associated with.
LIFEBUOY
Incredible thought it may sound, seven Lifebuoy bars are sold in Pakistan every second. The brand has
long legendary status in the country.
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Recently, Lifebuoy has widened its range of products. The introduction of Lifebuoy Plus and Lifebuoy
Gold has played upon the association with health to capture a more up market segment. The latest
addition to the Lifebuoy range is a shampoo, which is also marketed in sachets to capture an entirely
new market.
Price
The products price varies from product to product. Here the firms have to consider many factors for
determining the price.
Selecting the price objective
Determining demand
Estimating costs.
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Analyzing competitors costs,
Prices and offers.
Selecting a pricing method.
Selecting the final price.
Price is simply the cost plus profit of the firm. There are many competitors in the market. So the firms
have to consider about the competitive price while selecting new price and schemes.
PRICING OBJECTIVES
Pricing is based on the following objectives
Profit Oriented Goals
Unilever prices its product to achieve a certain percentage of return on its investment. The base of
pricing is the time consumed in the production process and target revenue per day.
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Sales Oriented Goals
Unilever sets its prices in such a way to increase the volume of sales.
Unilever usually has the policy of setting high prices since it is a leader in food market. They have fixed
prices products due to the reliability of consumers towards price. Prices are decided keeping in view the
prices of other products of same size, category and types.
Pricing Strategies
Unilever uses the following pricing strategies:
Geographical Pricing Strategy
Uniform Delivered Pricing Strategy
The company uses the same delivered price to be charged from all distributors.
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Freight Absorption Pricing Strategy
Under this policy, the company bears all the freight out cost for FOB only.
Cash vs. Credit Strategy
All the sales of the company are on the cash basis and no credit facility is given to its customers i.e.
distributors.
Basic Method of Setting Prices
Unilever is using the following methods for price setting.
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Price to Distributors
The company provides products to the distributors for the prices decided keeping in view the cost, the
target revenue and competitors prices.
Prices Charged by Distributors to Retailers
Unilever gives margin of certain percentage to dis