©Applied2016
Designing for equality
Applied | Kate Glazebrook | @beapplied
We’ve done a (reasonably) good job of eliminating structural barriers
1966 19731972
Yearwhenthemarriagebanforfemalediplomatswaslifted
And widening aspirations
Teachers
Nurses
Flightattendants
20151989
Doctors
Teachers
Scientists
What10yearoldgirlswanttobewhentheygrowup
But we’re still a way off…
Women
John
There are twice as many FTSE100 bosses called ‘John’ as there are women
Percentage of female staff at 4 of Silicon Valley’s top firms
84%2x
http://www.independent.co.uk/news/uk/politics/this-is-what-gender-inequality-in-britain-looks-like-in-charts-10386937.htmlhttp://www.bloomberg.com/news/2014-08-12/the-silicon-valley-diversity-numbers-nobody-is-proud-of.html
A father and son are in a horrible car crash that kills the dad.
The son is rushed to the hospital; just as he’s about to go under the knife,
the surgeon says,
“I can’t operate — that boy is my son!”
Explain.
Maybe our brains hold the key?
The traditional solution doesn’t seem to be working
Bohnet,I.,(2016),WhatWorks:GenderEqualitybyDesign,Chapter3.
Corporates in the US spend an estimated
$8 billion annually on diversity training
programmes aimed at changing mindsets and there’s no real evidence
that it works
But we’re still using the same methodsfor recruitment we’ve always used
People with non-native names have to send 40-75% more CVs to get the same rate of call back for interview
Klein, Marcus
Well-meaning employers have started to tryto solve the problem through ‘blinding’
But this only tackles part of the problem, and as we discovered, can be extremely time-consuming
…8 hours in
©Applied2016
Embedding the best research to make
recruitment smart, fair and easy
What are we trying to protect against?
It works!
60%
Had we used CVs as our sifting method we would have lost 60% of the final recruits, and 3 out of
our 5 best-rated
Or put another way, we would have had to review 3x as many CVs to
find as many top recruits
A little bit of science can go a long way to helping us
design for equality
©Applied2016
Thank you
beapplied.com