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Seamless Travel across the Atlantic area Regions using sustainable Transport
The Future of Integra Spain & Portugal
La Rochelle, 23 May 2013
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• CIVINET Spain & Portugal has been in charge of promoting Integra within the Iberian peninsula.
• In a first step CIVINET has contacted its city members to let them know Integra.
• As a result several cities that have signed the Integra letter of commitment:
o Spain : Huesca, Sabadell, Palencia, Ponferrada, Pamplona, Madrid, Irún, Leon, Murcia, San Sebastian-Donostia, Burgos and Santander.
o Portugal: Lisboa, Águeda, Entroncamento, Torres Vedras, Medio Tajo, Alcanena, Funchal and Zezere.
There are also transport & technologic organizations, which are supporting Integra (CIVINET, DBUS, Oramix, Public Transports of Portugal).
The Future of Integra Spain & Portugal
Current situation
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The Future of Integra Spain & Portugal
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The Future of Integra Spain & Portugal
Which is the current context in Spain/Portugal?
•Lack of resources in public administrations (municipalities) – (W/O)
•Important weight of tourism in the national/local economies (S)
•Localized tourism fluxes (Algarve, Mediterranean Coast, Andalucia) – (W/O)
•Price and transport fee (low-cost companies) reduction (S)
•Cooperation and association between cities required. (O)
•Lack of standardized information on transport (O)
•Lack of global and popular transport information sites (O)
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The Future of Integra Spain & Portugal
Why are cities interested in joining Integra?
•Integra is an attractive initiative as it proposes a concept of making a city/town known from a sustainable and modern point of view at European level.
•It places some non well-know small-medium size cities on the map (Ex. Ryanair)
•It incentives working together in order to attract stable tourism in wider areas
•Integra provides the tools to build an standardized tourism &
transport information to the visitor.
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What could be the main barriers for Integra to be accepted?•Uncertainty about the costs and obligations of being a member.
•For cities which have invested in tourism resources and, as a result, can offer detailed tourism information (advanced websites, booking services on-line, popular social network sites, apps) Integra could not be the solution.
•Diversity of national/European networks with similar goals
•For well-known touristic destinations Integra could imply a loss of their differential characteristics as they are compared to other spots. (Demand-split)
•Initial inconsistency of the journey planner which could lead to a lack of confidence in the local information provided by members.
The Future of Integra Spain & Portugal
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The Future of Integra Spain & Portugal
What should be the main actions to overcome the barriers?•Definition of a complete a clear list of responsibilities to be developed by members.
•Promotion of Integra not as a rival but as a complementary tool to existing local tourism & transport information utilities.
•Integration and cooperation with existing national/European networks. Support by national public bodies and transport & tourism lobbies.
•Further development and widespread usage of the Integra on-line resources (Integra portal – facebook – social networks).
•Establish a clear and remarkable difference between Integra cities and non-integra cities.
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The Future of Integra Spain & Portugal
Integra Promotion : a Real example in Spain
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Thanks for your attention!!
The Future of Integra Spain & Portugal