Download - Innovation in Social Media
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Presented by
Michael Hoffman, CEO, See3
Jonathan Drennan, Charity Dynamics
On Twitter? Use hashtag #10ntc.ism
In Social Media
Innovations
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Innovation in Social Media
• What’s Happening in Mobile
Product Spotlight:– ClipCall Video– Personalized Video Fundraising– Social Media and Special Events
• boundless FundraisingTM for Facebook
– Flickr® Campaigns
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Mobile is Moving Fast
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ClipCall Video
• Phone integration with online video technology
• Character in video can actually “call” the viewer directly
• Once the viewer is on the phone, the possibilities are endless
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http://www.see3.net/holiday2009
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http://www.see3.net/holiday2009
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Nonprofits Uses For ClipCall
• User can automatically call representative straight from the video
• Connect user to a donation processing center
• Ask user to record a message for your cause (that feeds back online)
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Personalized Fundraising Video
• ACS needed tool to encourage walkers to raise money among peers
• Each walker received email with link to pre-personalized video
• Two actions: share or donate
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www.see3.net/making-strides-personalized-fundraising-video
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The Results
• Over 4,500 donations sourced directly from the video, resulting in a 10:1 return on investment
• 100,000 views and 50,000 shares• Repeatable model for ACS event
fundraising
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Social Media and Special Events
Social Networking
Event Participants
•Update activities•Speak up for causes•Express opinions•Influence others
•Active•Proud of the organization•Emotional stories•Reach friends & family
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Used by Most Successful Fundraisers
$-
$200
$400
$600
$800
$1,000
$1,200
$1,400
Average Goal Average Donations
Source: 2009 Blackbaud/Charity Dynamics Join Research Project
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boundless Fundraising™ for Facebook
• Facebook application• Enables event participants to leverage
their Facebook networks to reach more donors, raise more money, increase awareness and build enduring support for nonprofits and their missions.
• Launched in late 2008
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boundless Fundraising™ for Facebook
• Participants who download the application can: – Invite and link their networks to
donate or register for your event
– Show progress on individual and team fundraising goals
– Share key dates, locations and other event information
– Remove and add the application
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• Hourly updates of the Facebook application:
• Progress thermometer • Days to event• % of goal reached• Change action request based on event status –
registration/fundraising/closed event
• Streaming feed updates to increase outreach/fundraising
boundless Fundraising™ for Facebook
•Donation buttons/links go to the donation form (on behalf of the participant)
•Source codes track all donations
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Profile of Donors Giving through Social Media
Profile of Donors Giving through Email•Email Prospects•Immediate family•Close friends•Co-workers
Social Networking Prospects•Immediate family•Extended family•Close friends•Friends of friends•College and high school classmates•Co-workers•Past co-workers•Business networking contacts
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Since the beginning of 2009…
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Since the beginning of 2009…
Over 50 non-profits have raised over $15 million!
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Flickr®
NTHP This Place Matters Campaign
• Broader scope of photos and audiences
• Make it easier to participate
• Load photos and collect names/constituents
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Flickr ® – Customized Data Collection
• Custom forms using Convio’s API tool.
• Custom data capture connected to Convio’s eCRM database
• Simultaneous constituent creation/update and Flickr loading
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Flickr ® Photo Slideshow• 500% increase
in photo submissions across country
• Broad diversity of photos
• More than 6,000 participants in campaign
• Populated on site and Flickr group
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Photo Mosaic• Additional
marketing campaign to drive loading of photos
• Photos used in collective display
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This Place Matters 3.0
• Use tool to drive regional/topical segmented groups/slideshows on Flickr ®
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Discussion
Contact Us
• See3 Charity Dynamics• (773) 784-7333 (646) 964-5386• [email protected] [email protected]
• www.see3.net www.charitydynamics.com
• Slidedeck and resources will be available at www.see3.net/event/2010-nonprofit-technology-conference
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