Download - Innovation and design
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Cd1 PATRICK DArVASI LISTENING AND SPEAKING | | JANNAYNA HELENA AMORIM
INN
OV
AT
ION
WHAT S DESIGN GOT TO DO WITH IT?
written By Bettina Von Stamm
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80%of Fortune 500 US companieslisted innovation as one of their top three priorities for 2002/2003.
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80%
Innovation
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80%
Innovation Design
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80%
Innovation Design
The Problem
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80%
Innovation Design
The Problem
The Importance
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80%
Innovation Design
The Problem
The Importance
Approaches
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Connections
Innovation
the
art ofmaking
is
newand
continuosly
challenging
status quo
the
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Consumers are becoming more sophisticated;s
oc
iet
yChanging demographics resulting in an increasingly aged population;
An increased need for differentiation;
Increased competition on a global basis
Demand for user-friendly products;
Demand for sustainable products
;
.
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Design is about doing things consciously, not
because they have always been done in a
certain way or because it is the easiest option.
Design is about building on ideas, trying things
out, comparing alternatives, exploring
opportunities to finally select the best possible
solution.
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Companies dont know how to use Design strategically
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Companies dont know how to use Design strategically
Some denitions have caused confusion about the limits of Design
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Companies dont know how to use Design strategically
Some denitions have caused confusion about the limits of Design
Most of the time, the decisions are affected by other people in the
organization
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Companies dont know how to use Design strategically
Some denitions have caused confusion about the limits of Design
Most of the time, the decidions are affected by other people in the
organization
Widespread belief that designers cannot be managed - they can!
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Companies dont know how to use Design strategically
Some denitions have caused confusion about the limits of Design
Most of the time, the decidions are affected by other people in the
organization
Widespread belief that designers cannot be managed - they can!
Educational gap - LANGUAGE
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Educational gap - LANGUAGE
While education for managers is verbal and numerical,
concerned with topics such as accountancy and engineering,
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Educational gap - LANGUAGE
While education for managers is verbal and numerical,
concerned with topics such as accountancy and engineering,
Designers are educated and trained to deal with projects
that involve unfamiliar concepts, involve fuzzy problems
and high levels of ambiguity, and require assessments that
are subjective, personal, emotional, and outside qualication.
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Educational gap - LANGUAGE
While education for managers is verbal and numerical,
concerned with topics such as accountancy and engineering,
Designers are educated and trained to deal with projects
that involve unfamiliar concepts, involve fuzzy problems
and high levels of ambiguity, and require assessments that
are subjective, personal, emotional, and outside qualication.
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Educational gap - DIFFERENCES
DESIGNERSMANAGERSfocus on prots and returns focus on product and service quality
are in for survival prefer reform
think linearly think laterally
serialists, problem-oriented,
cautious
holistic, solutions-led, experimental
adaptive innovative
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to challenge the status quo
to have an understanding of and insight into consumer needs
to develop imaginative and novel solutions
the willigness to take risks
accepting high levels of ambiguity and uncertainty
requirements to be innovative
thinking out of the box
a passion to drive the idea through to conclusions
the ability to inspire passion in others
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adaptable
observant
question-asker
nonconforming
persistent
traits of creative people
curious
tolerant of ambiguity
risk taker
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APPROCHES TO DESIGN
design champion1
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APPROCHES TO DESIGN
design champion1 design policy2
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APPROCHES TO DESIGN
design champion1
design program3
design policy2
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APPROCHES TO DESIGN
design champion1
design program3
design policy2
design as a function4
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APPROCHES TO DESIGN
design champion1
design program3
design policy2
design as a function4
design as infusion5
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1 -Based on your own beliefs, do you think Design plays an
important role in a companys performance or it is
something overrated?
discussion
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1 -Based on your own beliefs, do you think Design plays an
important role in a companys performance or it is
something overrated?
discussion
2 - Why does the author say Design and innovation will
increase in the next years?
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1 -Based on your own beliefs, do you think Design plays an
important role in a companys performance or it is
something overrated?
discussion
2 - Why does the author say Design and innovation will
increase in the next years?
3 - Why is experimentation important to be innovative?
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to sum up
Pgina 12: Introduction3: SummaryPgina 4Pgina 5Pgina 67: end of summary8: innovationPgina 910: Design Pgina 11Pgina 12Pgina 1314: Problem15: problem endPgina 16Pgina 1718: end of gap19: differencesPgina 20Pgina 21Pgina 22Pgina 23Pgina 24Pgina 2526: approches27: discussionPgina 2829: end discussion30: sum up