Download - Incoming tourism 2012.pdf
1
incoming tourismFigures – Data – Facts 2012
Published in May 2012
2
As a supplement to the green bro-chure “incoming tourism”, the bro-chure “tourism in Niedersachsen” provides a summary of key tourism figures for trips to the holiday destina-tion Niedersachsen.
Contact / market research information
TourismusMarketing Niedersachsen GmbHJan Matysiakt +49 (0) 511 27048823matysiak@ tourismusniedersachsen.dewww.tourismuspartner-niedersachsen.de
Imprint
PublisherTourismus Marketing Niedersachsen GmbHEssener Straße 1D-30173 Hannovert +49 (0) 511 2704880f +49 (0) 511 27048888info@tourismusniedersachsen.dewww.reiseland-niedersachsen.de
Published in May 2012
Sources
Deutsche Zentrale für Tourismus e. V. (DZT), Market information 2012
Deutsche Zentrale für Tourismus e. V. (DZT), Incoming tourism Germany,Edition 2012, 2012
Eurostat 2012
GfK GeoMarketing GmbH,RegioGraph 10, 2009
Landesbetrieb für Statistik undKommunikationstechnologien Nieder-sachsen (LSKN), LSKN-Online, 2012
Statistisches Bundesamt, Monthly tourism survey, 2012
Layout
genese werbeagentur gmbh, Magdeburgwww.genese-md.de
Production
BWH GmbH Medien Kommunikation
tourism in NiedersachsenFigures – Data – Facts 2012
Published in May 2012
Foreign source markets continued to become more important for the holiday destination Niedersachsen (Lower Saxony) in 2011. Although it still accounts for a relatively small share of total overnight stays (9.3 %), this market has evidenced the strong-est growth, with an increase of 57 % since 2001 (domestic market + 3.2 %). The European overnight guests ac-count for 85 % of the incoming mar-ket, making them the predominant growth engine. Thus, going forward, the incoming tourism market must be observed more closely as a dynamic growth market and an important eco-nomic factor.
The brochure just published by Touris-musMarketing Niedersachsen GmbH (TMN) provides a comprehensive sum-mary of important, tourism-related structural data about the holiday destination Niedersachsen and notes about the individual subject areas.
Please feel free to contact us if you have questions about the sources or data.
Editorial Contents
Page 4 – 8
Long-term trend of incoming tourism
Page 9
Shares of the 20 cities
Page 10 – 11
Regional distribution of foreign guests
Page 12 – 13
Source market Netherlands
Page 14 – 15
Source market Denmark
Page 16 – 21
travel destinations of selected source markets
Page 22 – 23
2020 growth forecasts
3
4
Overnight stays from abroad in the federal states 2011
In the past year, Niedersachsen was once again able to increase its growth in the foreign source market and has expanded by 56.8 % in this segment over the past eleven years. Niedersachsen thus ranks seventh among all German federal states in the number of foreign overnight stays.
The holiday destination Niedersachsen evidences stable development in the incoming sector
0,3
0,4
0,5
0,6
0,8
0,8
1,5
1,6
2,0
3,4
5,4
5,6
8,8
8,8
9,3
14,1
0 4 8 12 16
Saarland
Bremen
Sachsen-Anhalt
Thüringen
Brandenburg
Mecklenburg-Vorpommern
Schleswig-Holstein
Sachsen
Hamburg
Niedersachsen
Rheinland-Pfalz
Hessen
Baden-Württemberg
Nordrhein-Westfalen
Berlin
Bayern
Millionen Source: TMN according to Destatis 2012
million
5
Arrivals / overnight stays in Niedersachsen 2001 – 2011
Incoming on the upswing again since 2009
While the trend of domestic overnight stays remained stable dur-ing the crisis years 2008 and 2009, the incoming market reacted with significant declines. Strong growth has been observed here again since 2009. The foreign market is more dynamic in its de-velopment, but it is also more susceptible to changes in economic outline conditions.
80
90
100
110
120
130
140
150
160
170
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Ankünfte: Inländer
Ankünfte: Ausländer
Übernachtungen: Inländer
Übernachtungen: Ausländer
Index 2001 = 100 Ankünfte Inländer: 10.316.392 Übernachtungen Inländer: 37.093.852 Ankünfte Ausländer: 927.386 Übernachtungen Ausländer: 2.147.915
3.368.915
1.359.471
36.061.888
11.125.394
Source: TMN according to LSKN 2012
1,359,471
3,368,915
11,125,394
36,061,888
Index 2001 = 100Domestic arrivals: 10,316,392 Domestic overnight stays: 37,093,852
Foreign arrivals: 927,386 Foreign overnight stays: 2,147,915
Arrivals: Domestic
Overnight stays: Domestic
Arrivals: Foreign
Overnight stays: Foreign
6
Trend of the top 15 source markets 2001 – 2011
Since 2001, Niedersachsen has gained 1.2 million additional overnight stays from abroad (+ 57 %)
The Netherlands, Denmark, Great Britain, Poland, Switzerland, and Sweden remain the source markets with the highest volumes. Poland advanced to the number 4 position in the rankings due to strong growth in 2011, while Sweden became somewhat less significant than in the previous year and dropped two positions in the rankings.
0 200.000 400.000 600.000 800.000 1.000.000 1.200.000
Norwegen
China VR, Hongkong
Spanien
Russland
Belgien
Frankreich
Italien
Österreich
USA
Schweden
Schweiz
Polen
Vereinigtes Königreich
Dänemark
Niederlande + 122 % (since 2001)
+ 50 %
- 2 %
+ 138 %
+ 46 %
- 7 %
+ 9 %
+ 59 %
+ 12 %
+ 22 %
+ 74 %
+ 27 %
+ 174 %
- 2 %
+ 65 %
Total from abroad 2001 – 2011:+ 1,221,000 overnight stays (+ 57 %)
The Netherlands
Denmark
United Kingdom
Poland
Switzerland
Sweden
USA
Austria
Italy
France
Belgium
Russia
Spain
PR China, Hong Kong
Norway
20112001
Source: TMN according to LSKN 2012
200,000 400,000 600,000 800,000 1,000,000 1,200,000
7
0
500.000
1.000.000
1.500.000
2.000.000
2.500.000
3.000.000
3.500.000
4.000.000
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
übriges Europa DK NL Quellmärkte Übersee
0
500.000
1.000.000
1.500.000
2.000.000
2.500.000
3.000.000
3.500.000
4.000.000
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
übriges Europa DK NL Quellmärkte Übersee
17.1 %
82.9 %
Trend of the top 15 source markets 2001 – 2011 Trend of foreign source markets according to origin
European source markets are growth engines
Growth from the European source market is generated above all from the Netherlands and Denmark. On the whole, there has been a clear increase in European guests since 2001. The percentage share of overseas guests in overall growth, on the other hand, is declining.
Source: TMN according to LSKN 2012
Respective share of overnight stays:
Rest of EuropeDKNLOverseas source markets
Overseas:15.4 %
Europe:84.6 %
4,000,000
3,500,000
3,000,000
2,500,000
2,000,000
1,500,000
1,000,000
500,000
8
Trend of foreign overnight stays in tourist areas 2001 – 2011
The strongest growth was in western Niedersachsen
The tourist areas GEO*, Hannover-Hildesheim, and Lüneburger Heide are the growth leaders in terms of the increase in the absolute number of overnight stays. Above all, the GEO* area benefits from its close proximity to the Dutch border and has recorded an increase of approx. 388,000 overnight stays from this source market alone since 2001.
-100.000 0 100.000 200.000 300.000 400.000 500.000 600.000
Ostfriesische Inseln
Nordseeküste
Ostfriesland
Unterelbe-Unterweser
Oldenburger Land
Oldenburger Münsterland
GEO
Mittelweser
Lüneburger Heide
Weserbergland-Südniedersachsen
Hannover-Hildesheim
Braunschweiger Land
Harz
Übrige Quellmärkte Dänemark Niederlande
+20.130 insgesamt
+34.103
+237.750
+23.093
+149.559
+38.662
+457.175
+8.269
+27.661
+25.463
+79.681
+16.140
+103.314
Source: TMN according to LSKN 2012Other source markets Denmark the Netherlands
*
* GEO = Grafschaft Bentheim, Emsland, Osnabrücker Land
+ 34,103
+ 20,130
+ 237,750
+ 23,093
+ 149,559
+ 38,662
+ 457,175
+ 103,314
+ 8,269
+ 27,661
+ 25,463
- 100,000 100,000 200,000 300,000 400,000 500,000 600,000
+ 79,681
+ 16,140
9
Trend of foreign overnight stays in tourist areas 2001 – 2011 Share of the 20 cities in foreign overnight stays in Niedersachsen 2011
In 2011, approx. 38 % of the 3.4 million foreign guests stayed over night in one of the 20 cities
The fact that the 20 cities account for a more than 70 % share of over-night stays underscores their importance for intercontinental incoming tourism. Approximately 32 % of non-European overnight stays take place in the City of Hannover. Other high-volume travel destinations for intercontinental guests: Wolfsburg, Braunschweig, Göttingen.
20 cities: Hannover, Goslar, Wolfsburg, Braunschweig, Göttingen, Lüneburg, Oldenburg, Osnabrück, Wilhelmshaven, Lingen (Ems), Papenburg, Hildesheim, Celle, Stade, Hameln, Hann. Münden, Emden, Verden (Aller), Gifhorn, WolfenbüttelSource: TMN according to LSKN 2012
* Excluding overnight stays of unspecified origin
Australia, Oceania 17,158 12,354 72 %
America 172,774 120,321 70 %
Asia 176,348 124,280 70 %
Africa 22,833 16,211 71 %
Europe 2,849,411 952,868 33 %
Absolute Absolute Share of the Selected overnight stays in share of the 20 cities source markets Niedersachsen * 20 cities in %
10
Overnight stays by foreign guests in municipalities in Niedersachsen 2011
Tourist demand from abroad is concentrated on cities and destinations with holiday parks
More than half of the overnight stays by foreign guests were account-ed for by 14 municipalities in Niedersachsen. Hannover was in first place with around 483,000 overnight stays in 2011, followed by Bad Bentheim (holiday parks).
Source: LSKN 2012 Map basis: GfK GeoMarketing
Cuxhaven
Stade
Bispingen
LüneburgSoltau
Wietzendorf
Hannover
CelleWolfsburg
Braun-schweig
Goslar
Braunlage
Bad Lauterberg im Harz
Göttlingen
Hameln Hildesheim
ButjadingenWilhelmshaven
Papenburg
MolbergenHaren (Ems)
Bad Bentheim
Uelsen Osnabrück
Varel
Touristische Nachfrage aus dem Auslandkonzentriert sich auf Städte und Ferienparks
Mehr als die Hälfte der Übernachtungen ausländischer Gäste (Urlaubs-,Privat- und Geschäftsreisen) entfällt auf rund 10 Gemeinden in Nie-dersachsen. Mit 400.000 internationalen Übernachtungen im Jahr2010 liegt Hannover auf Platz 1 gefolgt von Bad Bentheim.
10
Übernachtungen ausländischer Gäste in den nds. Gemeinden 2010
Bispingen
PapenburgHaren(Ems)
Bad Bentheim
Hannover
SoltauWietzendorf
Lüneburg
Wolfsburg
GoslarHildesheim
HamelnLangenhagen
Braunlage
Göttingen
Celle
Braun-schweig
Butjadingen
Molbergen
Oldenburg
Osnabrück
< 5.000 oder keine Daten verfügbar≥ 5.000 – < 10.000≥ 10.000 – < 20.000≥ 20.000 – < 50.000≥ 50.000 – < 80.000≥ 80.000 – < 250.000≥ 250.000 – < 350.000≥ 350.000 – < 500.000
��������
Übernachtungen vonAusländern insgesamtGemeinden 2010
Bad Lauterbergim Harz
Kartographie: TMN 2011, Quelle: LSKN 2010 Kartengrundlage: GfK GeoMarketing
Langenhagen
2011
Total overnight stays by foreigners Municipalities 2011
or no data available
11
Overnight stays by foreign guests in municipalities in Niedersachsen 2011 Foreign guests’ destinations in Niedersachsen 2011
Hannover-Hildesheim and GEO* have the highest overnight stay volumes
The origin of the guests plays a major role in the selection of the holiday region in Niedersachsen. While Scandinavian guests stay predominantly in the eastern and southern part of Niedersachsen (especially the Harz Mountains and the Lüneburger Heide), guests from the Netherlands prefer holiday regions near the border.
Source: LSKN 2012, Map basis: GfK GeoMarketing* GEO = Grafschaft Bentheim,
Emsland, Osnabrücker Land
Overnight stays by foreigners according to origin 2011
NL Scandinavia Alps (AT & CH) UKPLItaly + Spain Rest of Europe USAChinaIntercontinental
100,00040,00010,000
Ostfriesische Inseln
Ostfriesland
Oldenburger Land
Nordseeküste
Unterelbe-Unterweser
Lüneburger Heide
Mittelweser
Hannover-Hildesheim
Braunschweiger Land
Weserbergland-Südniedersachsen
Harz
Oldenburger MünsterlandGEO *
12
Dutch overnight stays 2001 – 2011 according to type of accommodation
Holiday parks are the most popular among the Dutch
When it comes to the choice of accommodations, a significant shift toward holiday parks, apartments, and cottages has been observed since 2001. While these overnight stays accounted for an approx. 20 % share in 2001, in 2011, nearly 50 % of all Dutch overnight guests chose one of these types of accommodations.
0
200.000
400.000
600.000
800.000
1.000.000
1.200.000
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Andere
Camping
Ferienzentrum,Fewo./Ferienhaus
Hotel Garni
Hotel
Source: TMN according to LSKN 2012
Other
Camping
Holiday park, apartment / cottage
B & B
Hotel
1,200,000
1,000,000
800,000
600,000
400,000
200,000
13
Dutch overnight stays 2001 – 2011 according to type of accommodation Overnight stay destinations Dutch guests 2011
The Dutch stay overnight mainly in western Niedersachsen
The most popular travel destinations among Dutch overnight guests are the border regions such as Bad Bentheim, Haren (Ems) or Molbergen. However, they also frequent destinations such as Han-nover, the Lüneburger Heide and the Harz Mountains.
Source: LSKN 2012, Map basis: GfK GeoMarketing
Bispingen
Wietzendorf
Faßberg
Winsen (Aller)
Hannover
Celle
Braun-schweig
Goslar
Braunlage
Bad SachsaBad Lauterberg im Harz
Osterode am Harz
Uslar
HamelnRinteln
Melle
Bad Pyrmont
Hildesheim
Butjadingen
Papenburg
Molbergen
Hatten
Bad Zwischenahn
Haren (Ems)
Sögel
Bad BentheimUelsen
Osnabrück
Rieste
Niederländer vor allem im westlichen Niedersachsenzu finden
Die Übernachtungen von Niederländern konzentrieren sich auf diegrenznahen Regionen aber auch auf die Lüneburger Heide und denHarz sowie Städte wie Hannover, Celle und Goslar.
13
Übernachtungsziele niederländischer Gäste 2010
Bispingen
Haren(Ems)
Uelsen
Bad Bentheim
Hannover
Goslar
Braunlage
Butjadingen
Molbergen
< 1.000 oder keine Daten (949)≥ 1.000 – < 4.000 (68
(22)
≥ 4.000 – < 20.000 )≥ 20.000 – < 50.000 (7)≥ 50.000 – < 100.000 (1)≥100.000 – < 300.000 (1)
Übernachtungen von Niederländern 2011Gemeinden
Melle Rinteln
Braunschweig
Celle
W ietzendorf
Papenburg
Osnabrück
Bad Rothenfelde
Hameln
Bad LauterbergimHarz
Kartographie: TMN 2011, Quelle: LSKN 2010 Kartengrundlage: GfK GeoMarketing
Bad Rothenfelde
or no data
Overnight stays from the Netherlands 2011 Municipalities
14
Danish overnight stays 2001 – 2011 according to type of accommodation
Danish guests prefer hotels
Hotels continue to grow in significance when it comes to Danish guests’ choice of accommodations. In 2011, accommodations of this type already accounted for more than 40 % of overnight stays from the source market Denmark.
Source: TMN according to LSKN 2012
Other Camping Holiday park / cottage / apartmentB & B Hotel
0
50.000
100.000
150.000
200.000
250.000
300.000
350.000
1 2 3 4 5 6 7 8 9 10 11 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
350,000
300,000
250,000
200,000
150,000
100,000
50,000
15
Danish overnight stays 2001 – 2011 according to type of accommodation Overnight stay destinations Danish guests 2011
Cities, holiday parks, and the Harz Mountains are popular with the Danes
Many Danes driving south use the extensive offerings along the A 7 autobahn for a stopover in the Lüneburger Heide and the Harz Mountains. The Harz, Germany’s northernmost mountain range, is an attractive holiday destination for Danish guests, especially during the winter months.
Source: LSKN 2012, Map basis: GfK GeoMarketing
Bispingen
Lüneburg
Wietzendorf
Soltau
Stade
HannoverCelle
Braunschweig
Wolfsburg
Goslar
Braunlage
Bad Lauterberg im HarzGöttingen
Hann. Münden
Bad Grund (Harz)
HamelnHildesheim
Butjadingen
Niederländer vor allem im westlichen Niedersachsenzu finden
Die Übernachtungen von Niederländern konzentrieren sich auf diegrenznahen Regionen aber auch auf die Lüneburger Heide und denHarz sowie Städte wie Hannover, Celle und Goslar.
13
Übernachtungsziele niederländischer Gäste 2010
Bispingen
Haren(Ems)
Uelsen
Bad Bentheim
Hannover
Goslar
Braunlage
Butjadingen
Molbergen
< 1.000 oder keine Daten (949)≥ 1.000 – < 2.000 (68
(22)
≥ 2.000 – < 5.000 )≥ 5.000 – < 10.000 (7)≥ 10.000 – < 30.000 (1)≥ 50.000 – < 60.000 (1)
Übernachtungen von Niederländern 2011Gemeinden
Melle Rinteln
Braunschweig
Celle
W ietzendorf
Papenburg
Osnabrück
Bad Rothenfelde
Hameln
Bad LauterbergimHarz
Kartographie: TMN 2011, Quelle: LSKN 2010 Kartengrundlage: GfK GeoMarketing
Overnight stays from Denmark 2011Municipalities
(1002)(17)(20)
(2)(6)(1)
or no data
16
Overnight stay destinations Polish guests 2011
Polish guests are attracted to the amusement and holiday parks and cities
Demand from Poland was boosted significantly over the past 11 years (+ 138 %). Polish guests like to stay in the cities as well as in the municipalities dominated by amusement, holiday, and adven-ture parks. The increase in business relations with the neighbouring country also contributes to general growth.
Source: LSKN 2012, Map basis: GfK GeoMarketing
Soltau
Wietzendorf
Hannover
Landesbergen
Celle
Wolfsburg
Braun-schweig
Goslar
Göttingen
Hildesheim
Wilhelms-haven
Papenburg
Emstek
Meppen
Haselünne
OsnabrückSalzbergen
Schwanewede
Stuhr
Niederländer vor allem im westlichen Niedersachsenzu finden
Die Übernachtungen von Niederländern konzentrieren sich auf diegrenznahen Regionen aber auch auf die Lüneburger Heide und denHarz sowie Städte wie Hannover, Celle und Goslar.
13
Übernachtungsziele niederländischer Gäste 2010
Bispingen
Haren(Ems)
Uelsen
Bad Bentheim
Hannover
Goslar
Braunlage
Butjadingen
Molbergen
< 1.000 oder keine Daten (949)≥ 1.000 – < 2.000 (68
(22)
≥ 2.000 – < 5.000 )≥ 5.000 – < 10.000 (7)≥ 10.000 – < 30.000 (1)≥ 50.000 – < 60.000 (1)
Übernachtungen von Niederländern 2011Gemeinden
Melle Rinteln
Braunschweig
Celle
W ietzendorf
Papenburg
Osnabrück
Bad Rothenfelde
Hameln
Bad LauterbergimHarz
Kartographie: TMN 2011, Quelle: LSKN 2010 Kartengrundlage: GfK GeoMarketing
500500
1.0002.0005.000
10.000
(987)(30)(15)(11)(3)(2)
1.0002.0005.000
10.00020.000
Overnight stays from Poland 2011 Municipalities
or no data
17
Overnight stay destinations Polish guests 2011 Overnight stay destinations British guests 2011
Niedersachsen’s cities are especially popular among Britons
With more than 170,000 overnight stays, Great Britain is one of Niedersachsen’s most important source markets. 45 % of personal trips by British guests are of a family nature (GfK Travel-Scope), which is reflected by the overnight stay destinations: larger cities and (former) garrison towns are the most popular.
Source: LSKN 2012, Map basis: GfK GeoMarketing
BispingenLüneburg
SoltauVerden (Aller)
HannoverCelle
BergenBad Fallingbostel
Braunschweig
Wolfsburg
Goslar
BraunlageGöttingen
Hameln
Hildesheim
Cuxhaven
Niederländer vor allem im westlichen Niedersachsenzu finden
Die Übernachtungen von Niederländern konzentrieren sich auf diegrenznahen Regionen aber auch auf die Lüneburger Heide und denHarz sowie Städte wie Hannover, Celle und Goslar.
13
Übernachtungsziele niederländischer Gäste 2010
Bispingen
Haren(Ems)
Uelsen
Bad Bentheim
Hannover
Goslar
Braunlage
Butjadingen
Molbergen
< 1.000 oder keine Daten (949)≥ 1.000 – < 2.000 (68
(22)
≥ 2.000 – < 5.000 )≥ 5.000 – < 10.000 (7)≥ 10.000 – < 30.000 (1)≥ 50.000 – < 60.000 (1)
Übernachtungen von Niederländern 2011Gemeinden
Melle Rinteln
Braunschweig
Celle
W ietzendorf
Papenburg
Osnabrück
Bad Rothenfelde
Hameln
Bad LauterbergimHarz
Kartographie: TMN 2011, Quelle: LSKN 2010 Kartengrundlage: GfK GeoMarketing
Overnight stays from Great Britain 2011 Municipalities
or no data (1005)(16)(14)(8)(4)(1)
Wilhelms-haven
Wiesmoor
Leer
PapenburgOldenburg
Nordhorn
Bad Bentheim
Osnabrück
500500
1,0002,5005,000
10,000
1,0002,5005,000
10,00040,000
18
Overnight stay destinations Swiss guests 2011
Swiss guests are drawn to the costal regions and the cities
The Swiss are discerning guests when it comes to their choice of accommodations and prefer middle class or first class hotels (DZT market information). Their preferred holiday destinations include the municipalities on the coast and the East Frisian Islands, but also larger cities.
Source: LSKN 2012, Map basis: GfK GeoMarketing
Soltau
Wietzendorf
Bispingen
Lüneburg
Stade
Cuxhaven
Hannover
Landesbergen
Celle
Wolfsburg
Braun-schweig
Goslar
GöttingenHann. Münden
Hildesheim
Wilhelms-haven
Wanger-land
SpiekeroogLangeoogNorderneyJuist
Borkum Nor-den
Leer
Oldenburg
Osnabrück
Schweizer Gäste zieht es in die Küstenregionen undin die Städte
Schweizer sind hinsichtlich der Wahl ihrer Unterkunft anspruchsvolleGäste und bevorzugen Mittelklasse- oder First Class Hotels (DZTMarktinformation). Zu ihren bevorzugten Reisezielen zählen die Ge-meinden an der Küste und die Ostfriesischen Inseln, aber auch größereStädte.
16
Übernachtungsziele Schweizer Gäste 2010
Hannover
Hildesheim
Laatzen
< 500 oder keine Daten (995)≥ 500 – < 1.000 (23)≥ 1.000 – < 2.500 (20)≥ 2.500 – < 5.000 (9)≥ 5.000 – < 25.000 (1)
Übernachtungen aus der Schweiz 2011Gemeinden
Goslar
Braunlage
Norden
ButjadingenWangerland
Juist
Bispingen
Stade
Cuxhaven
Leer
Nordhorn Wolfsburg
Braun-schweig
O ldenburg
Osnabrück
Göttingen
Hann. Münden
Lüneburg
Celle
Kartographie: TMN 2011, Quelle: LSKN 2010 Kartengrundlage: GfK GeoMarketing
Soltau
Wietzendorf
Overnight stays from Switzerland 2011Municipalities
or no data
19
Overnight stay destinations Swiss guests 2011 Overnight stay destinations Swedish guests 2011
Southern and eastern Niedersachsen particularly popular among Swedes
Swedes often spend the night near the A 7 transit route and in the Hannover-Hildesheim region. The average duration of stay is correspondingly brief at 1.5 nights. In 2011, the number of over-night stays declined by approximately - 6% in comparison with the previous year.
SoltauBad Bevensen
Bispingen Lüneburg
Stade
Hannover
Wals-rode
Bückeburg
Hameln
Bad Pyrmont
Celle
WolfsburgLehrte
Braun-schweig
Goslar
Göttingen
Seesen
Northeim
Hann. Münden
Hildes-heim
Oldenburg
StuhrPapenburg
Osnabrück
Bramsche
Schweizer Gäste zieht es in die Küstenregionen undin die Städte
Schweizer sind hinsichtlich der Wahl ihrer Unterkunft anspruchsvolleGäste und bevorzugen Mittelklasse- oder First Class Hotels (DZTMarktinformation). Zu ihren bevorzugten Reisezielen zählen die Ge-meinden an der Küste und die Ostfriesischen Inseln, aber auch größereStädte.
16
Übernachtungsziele Schweizer Gäste 2010
Hannover
Hildesheim
Laatzen
< 500 oder keine Daten (995)≥ 500 – < 1.000 (23)≥ 1.000 – < 2.500 (20)≥ 2.500 – < 5.000 (9)≥ 5.000 – < 25.000 (1)
Übernachtungen aus der Schweiz 2011Gemeinden
Goslar
Braunlage
Norden
ButjadingenWangerland
Juist
Bispingen
Stade
Cuxhaven
Leer
Nordhorn Wolfsburg
Braun-schweig
O ldenburg
Osnabrück
Göttingen
Hann. Münden
Lüneburg
Celle
Kartographie: TMN 2011, Quelle: LSKN 2010 Kartengrundlage: GfK GeoMarketing
Soltau
Wietzendorf
Source: LSKN 2012, Map basis: GfK GeoMarketing
Overnight stays from Sweden 2011 Municipalities
(1016)(19)(9)(3)(1)
500500
2,0005,000
10,000
5005,000
10,00020,000
or no data
20
Overnight stay destinations Belgian guests 2011
Bad Bentheim and Hannover were the most popular destinations among Belgians in 2011
Around 70 % of trips made to Germany by Belgians are holiday trips. In Niedersachsen, Belgians frequently stay at holiday parks (Bad Bentheim, Bispingen, Butjadingen), but also in cities such as Hannover or Goslar.
Source: LSKN 2012, Map basis: GfK GeoMarketingCartography: TMN 2011, Source: LSKN 2010 Map basis: GfK GeoMarketing
Bispingen
Lüneburg
HannoverNeustadt am Rüben-berge
Hameln
Hildesheim
Celle
Wolfsburg
Braun-schweig
Goslar
Göttingen
Braunlage
Oldenburg
Wiesmoor
Bad Bentheim
Molbergen
Osnabrück
Wilhelms-haven
Butjadingen
Niederländer vor allem im westlichen Niedersachsenzu finden
Die Übernachtungen von Niederländern konzentrieren sich auf diegrenznahen Regionen aber auch auf die Lüneburger Heide und denHarz sowie Städte wie Hannover, Celle und Goslar.
13
Übernachtungsziele niederländischer Gäste 2010
Bispingen
Haren(Ems)
Uelsen
Bad Bentheim
Hannover
Goslar
Braunlage
Butjadingen
Molbergen
< 1.000 oder keine Daten (949)≥ 1.000 – < 2.000 (68
(22)
≥ 2.000 – < 5.000 )≥ 5.000 – < 10.000 (7)≥ 10.000 – < 30.000 (1)≥ 50.000 – < 60.000 (1)
Übernachtungen von Niederländern 2011Gemeinden
Melle Rinteln
Braunschweig
Celle
W ietzendorf
Papenburg
Osnabrück
Bad Rothenfelde
Hameln
Bad LauterbergimHarz
Kartographie: TMN 2011, Quelle: LSKN 2010 Kartengrundlage: GfK GeoMarketing
500500
1,0002,5005,000
10,000
(1017)(14)(11)(2)(2)(2)
1,0002,5005,000
10,00015,000
Overnight stays from Belgium 2011Municipalities
or no data
21
Overnight stay destinations Belgian guests 2011 Overnight stay destinations intercontinental guests 2011
Overnight stays primarily in Hannover and south-eastern Niedersachsen
For the most part, overnight stays by intercontinental guests (total 64 %) are concentrated on the cities of Hannover and Wolfs-burg, as well as Langenhagen, Göttingen, Braunschweig, Celle, and Hildesheim. The strong connection to trade fair and business loca-tions suggests that these trips are motivated by economic interests.
Source: LSKN 2012, Map basis: GfK GeoMarketing
Bispingen
Lüneburg
Stade
Buxtehude
Hannover
Bückeburg
Garbsen
Laatzen
Hameln
Bad Pyrmont
Celle
WolfsburgGifhornBraun-schweig
Wolfen-büttel
Goslar
Salz-gitter
Duderstadt
Cuxhaven
Braunlage
Göttingen
Hildesheim
OldenburgPapenburg
Osnabrück
Vechta
Nordhorn
Niederländer vor allem im westlichen Niedersachsenzu finden
Die Übernachtungen von Niederländern konzentrieren sich auf diegrenznahen Regionen aber auch auf die Lüneburger Heide und denHarz sowie Städte wie Hannover, Celle und Goslar.
13
Übernachtungsziele niederländischer Gäste 2010
Bispingen
Haren(Ems)
Uelsen
Bad Bentheim
Hannover
Goslar
Braunlage
Butjadingen
Molbergen
< 1.000 oder keine Daten (949)≥ 1.000 – < 4.000 (68
(22)
≥ 4.000 – < 20.000 )≥ 20.000 – < 50.000 (7)≥ 50.000 – < 100.000 (1)≥100.000 – < 300.000 (1)
Übernachtungen von Niederländern 2011Gemeinden
Melle Rinteln
Braunschweig
Celle
W ietzendorf
Papenburg
Osnabrück
Bad Rothenfelde
Hameln
Bad LauterbergimHarz
Kartographie: TMN 2011, Quelle: LSKN 2010 Kartengrundlage: GfK GeoMarketing
Wilhelms-haven
Witt-mund
Emden Leer
1,0001,0005,000
10,00020,00030,000
(1017)(14)(11)(2)(2)(2)
5,00010,00020,00030,000
130,000
Travel destinations for intercontinental guests 2011Municipalities Overnight stays by foreigners
or no data
22
33,6
4,9
5,6
48,7
6,7
7,0
59,0
9,0
8,0
0 20 40 60 80
Europa
Asien/Australien/Afrika
Amerika/Israel
Millionen
2020 growth forecast of the DZT
Germany more and more popular abroad
In 2011, the holiday destination Germany once again attained an increase in overnight stays from the European and overseas source markets (total + 5.7 % in comparison with 2010). Europe remains the most important foreign market with an approx. 76 % share. According to the DZT (German National Tourism Board) forecast, given successful marketing, it will be possible to attain overnight stay figures in the 70 – 80 m range by 2020.
33,6
4,9
5,6
48,7
6,7
7,0
59,0
9,0
8,0
0 20 40 60 80
Europa
Asien/Australien/Afrika
Amerika/Israel
Millionen Source: DZT 2012 1 excluding approx. 1.3 million overnight stays from other countries
America/Israel
Asia/ Australia/ Africa
Millions of overnight stays incl. camping
Europe
2020 forecast
20111
2004
million
59.0
48.7
33.6
9.0
6.7
4.9
8.0
7.0
5.6
23
2020 growth forecast of the DZT 2020 growth forecast of the most important source markets for Niedersachsen
Good growth opportunities in European source markets
With successful marketing, by 2020, Niedersachsen can attain 2.3 to 2.8 million overnight stays from the most important European source markets (approx. two thirds of the demand from abroad) and thus gain up to 660,000 additional overnight stays. Approximately one third of this growth can be realized from the Netherlands.
Source market Overnight stays Forecast OS Inhabitants 2011 Niedersachsen 2020 1
Netherlands 1,034,630 1,068,000 to 16.7 m 1,291,000
Denmark 329,829 383,000 to 5.6 m 485,000
Great Britain 171,479 200,000 to 62.4 m 216,000
Sweden 119,472 125,000 to 9.4 m 141,000
Switzerland 127,263 134,000 to 7.8 m 190,000
Poland 159,336 186,000 38.2 m
Belgium 95,317 104,000 to 10.9 m 138,000
Austria 101,271 107,000 to 8.4 m 149,000
Source: TMN according to LSKN 2012, DZT 2012, Eurostat 20121 Overnight stay forecast based on
DZT forecast (Incoming Edition 2012)
24
www.tourismuspartner-niedersachsen.de