Martin Hatchuelwww.thistourismweek.co.za

We Suck at collaboration Ron Mader - planeta.com

Which is how we developeda tourism industry...

• Lack of foresight & planning• Insensitive development• Marginalisation, alienation• Massive carbon footprint

Which is characterised by...

...Fail!

People traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes UN World Tourism Organisation

Tourists

• Holidaymakers• Businesspeople• Conferences

• Events (Sport, religion, culture)

• US$ 919 billion in export earnings in 2010

• International tourist arrivals grew by more than 4% to 980 million in 2011

When the world hurts,

tourism hurts• Tourism grew by 7% in 2007• Then grew by 5% in the first half of 2008• Then slumped in the second half of 2008 • And the year ended on only 2% growth• 2009 (remember the H1N1 flu virus?) = a decline of

4.2% to 880 million international tourists arrivals – and a 5.7% decline in international tourism receipts

UNWTO: international tourist arrivals will increase 3% - 4% in 2012...

But it’s climbing back...

... To... More... Than... One... Billion!...

This is gonna kill us!

Tourism that creates better places for people to live in, and better places to visit

What’s so different about that?

• Sustainable tourism• Eco-tourism• Green tourism• Natural environments tourism • Cultural tourism• Heritage tourism• Niche tourism• Township tourism• Sports tourism

Responsible tourism is not

... It’s all of the above - and more

It’s about the legacies and consequences of tourism

• Respect for local cultures • Support for social development • Respect for the environment

It generates

Win-Win• It benefits host communities• It benefits visitors

Where does

come from?

• 2002 Johannesburg World Summit on Sustainable Development lead to the

• Cape Town Conference on Responsible Tourism in Destinations

• 280 delegates from 20 countries• Created a movement: Do what you can to make tourism

work for everyone, and for the environment

The Cape Town Declaration on Responsible Tourism

Responsible Tourism in Destinations Conferences

• The Kerala Declaration on the roles of stakeholders (2008)

• The Belize Declaration on cruising, second homes, climate change, local economic development and tourism's impacts in the coastal zone (2009)

• Oman 2010 • Canada 2011• Brazil May 2012

The Cape Town Declaration

• Minimises negative impacts• Generates economic benefits • Enhances the well-being of host communities• Improves working conditions and • Improves access to the industry

Responsible Tourism:

• Involves locals in decision making• Conserves natural and cultural heritage and diversity

Responsible Tourism:

The Cape Town Declaration

• Tourists enjoy themselves more through meaningful connections with local people

• Provides access for the physically challenged

• Culturally sensitive• Engenders respect between

tourists and hosts• Builds local pride and confidence

Responsible Tourism:

The Cape Town Declaration

Triple bottom line:

Economic Responsibility

Triple bottom line:

Social Responsibility

Triple bottom line:

Environmental Responsibility

So

how do we

do it?

Educate

Collaborate

Globalise yourself Ron Mader

Gamefication onRon Mader

Do what you love Ron Mader

Preach

What

You

Practice Ron Mader

Small is beautifulRon Mader

Think Big Ron Mader

Plan sensibly & sensitively

Ron Mader:

Mzansi leads the way

Shosholoza! Let’s play this game!

• Aims to help community development projects in South Africa.• Authentic, uplifting, fun, inspirational, interactive and meaningful

experiences in the townships

www.uthandosa.org

Uthando (Love) South Africa - Cape Town

• Contemporary, urban, African experiences that offer travellers deep insights into the city

• Cape Town Jazz Safari• Township Futures (what if townships were the centre of Cape Town?) • Cape Town Fashion Route• Cape Town Beer Route• Cape Town Cuisine Route• www.coffeebeansroutes.com/

Coffeebeans Routes - Cape Town

• Community Reserve• Guides - bird hides - worm farms - bees - fynbos• Mossel Bay Environmental Partnership

“Learn – Protect – Conserve” • Environmental internships• Protection and conservation projects• Community outreach and empowerment through education• www.mep.org.za - www.oysterbayreserve.co.za

Oyster Bay Reserve - Mossel Bay

• Research• Internships• Volunteer programmes• www.oceans-research.com

Oceans - Mossel Bay

• International surf champion• Surf tours• Surfing development• Teaching, motivation & encouragement• www.wavesschoolofsurfing.com

Waves S’cool of Surfing - Mossel BayLlewellyn Whittaker’s

• Culture is learned • You have to participate• There’s very little benefit in being a spectator • Knysna Homestays • Yiza Sifunde (“Let us learn”) Tourism Route - a combined effort

between nine schools • Yiza Sifunde! Let us learn! - about our community, our heritage, and

ourselves• www.knysnalivinglocal.co.za

Living Local - Knysna

• Job creation and skills development• 800 community members trained since 1998 • School feeding scheme• Animal education and welfare programme• HIV/AIDS Education and Awareness - ‘We Care’ and ‘I know’• Mentoring and active support for micro enterprises.• Support for improved education and health standards • Supports and sponsors sports development• www.stormsriver.com

Stormsriver Adventures Tsitsikamma Canopy Tours Stormsriver Village

• 10.9% of turnover (increasing annually by 0.3%) to the Tsitsikamma Forest Village Trust. • On a R690 jump this = R75,21 • R14,000,000 since 1998• www.faceadrenalin.com

Face Adrenalin - Bloukrans Bungy

• Created for tourists who want to meet the locals and experience true urban Africa.

• Real City Tours• Shebeen Tours• Calabash Trust• www.calabashtours.co.za

Calabash Tours - Port Elizabeth

But beware!

Here be dragons!

Governments want results

Expectations

Proceed

With Caution

Market researchIf you build it will they come?

Integrated tourism, economic, and spatial planning is the key to unlocking the potential

of tourism in destinations

Responsible tourism means successful social development

To transition from business as usual is a matter of will. With the right vision,

planning and collaboration around ideas that provide genuine win-win-win outcomes,

we all benefit. – Tom Walter

Enkosi - Thank you

Tweeples & Facebookers Ron Mader @Ronmader Joey L Defrancesco @JoeyquitsResponsible Capetown @RespcptTourism Geographies @TourismjournalResponsible Tourism @RespontourPaul Miedema @Paulmiedema1Mynatour @My_NatourEthan Gelber @ThetravelwordClimatesmartct @ClimatesmartctResponsible Travel @R_TravelCatherine Mack @CatherinemackEtourism @EtourismforumCoffeebeans Routes @CoffeebeansroutKurt Ackermann @Kurt_ASkye Grove @SkyegroveIvisitorguide @Ivisitorguide

Ron Mader - Planeta.com

About the fontsAll the fancy fonts in this presentation were designed by Jo Taylor

graphicriver.net/user/joiaco

QirkusQirlycues

QixstixQokijo

QranklesteinQuikhand

jotaylor.me

Sala kakuhleGoodbye - stay well

Martin Hatchuelwww.thistourismweek.co.za

March 12