6 %
2 %
4 %
13%
10 %
3 %
7 %5 %
3 %
6 %
40 %
0.5 %
31Spanishairports
22%
Jan–Mar Apr–Jun Jul–Sep Oct–Dec
42%
2%
Study
34%
Holiday
5%
MiscM
SpainMarket snapshot
% share of nights
High
Medium
Low
#18
17%
Business
Purpose of travel* (2017)Seasonal spread of travel* (2017)
Annual visits* Annual visitor spend*
Departure & destination airports*** (2017)Regional spread of travel* (2015-2017)
Global ranking for inbound visits to the UK in 2017#5 Global ranking for inbound spend in the UK in 2017#5
Inbound tourism overview
VFR**
Sour
ces:
*In
tern
atio
nal P
asse
nger
Sur
vey
(IPS
), *
**A
pex
(dir
ect fl
ight
s on
ly).
27% 25% 27% 21%
2,39
7,00
0
2,41
3,00
0
2,16
4,00
0
1,8
09,0
00
1,8
36,0
00
1,71
6,00
0
1,74
6,00
0
1,98
6,00
0
2,19
7,00
0
2009 2010 2011 2012 2013 2014 2015 2016 2017
2017 averagespend per visit
£440
2009 2010 2011 2012 2013 2014 2015 2016 2017
VisitBritain
British Embassy
Torre Espacio Paseo de la Castellana 259D
28046 Madrid
Spain
Consumer website: visitbritain.com
Corporate website: visitbritain.org
Image library: visitbritainimages.com
Trade website: trade.visitbritain.com
Media centre: media.visitbritain.com
@VisitBritainES
LoveGreatBritain.es
@LoveGreatBritain_es
#ExploraGB
#LoveGreatBritain
Cristina Bernabe
Manager Southern Europe
489,177 7 nights
Average flight seats per week*** (2017)
Average lengthof stay* (2017)
**Visit friends and/or relatives.
27UK airports
£8
24 m
£8
24 m
£8
41 m
£8
41 m
£77
6 m
£77
6 m
£99
2 m
£99
2 m
£93
2 m
£93
2 m
£1,
082
m£
1,08
2 m
£99
9 m
£99
9 m
£1,
061
m£
1,06
1 m
£1,
001
m£
1,00
1 m
16-24 12%
0-15 5%
25-34 21%
35-44 21%
45-54 21%
55-64 11%
65+ 7%
Visits in 000s I% share of visits
High
Medium
Low
SpainMarket snapshot
Other / unknown285
Balearic Islands65 | 3%
Canary Islands69 | 4%
Andalusia307 | 16% Murcia
83 | 4%
Valencia235 | 12%
Aragon55 | 3%
Madrid489 | 26%
Catalonia394 | 21%
Basque Country67 | 4%
Navarre11 | 1%
La Rioja5 | 0%
Castilla-Leon27 | 1%
Extremadura27 | 1%
Castilla-La Mancha17 | 1%
Cantabria10 | 1%
Asturias8 | 0%
Galicia41 | 2%
Visitor profile
√ Cultural attractions √ Somewhere English is spoken√ Somewhere new √ Ease of access √ A good deal A travel
guidebook
56%
17% 22%
Spouse/ Partner
5%On their own
With childrenunder 16 With friends
22%
With other adultfamily members
Travel blogs/forums
1 32
Word of mouth
Contemporaryculture
Vibrantcities
Historicbuildings
Sports
Britain is ranked highly (within the top 10 out of 50 countries) by the Spanish for:
Culturalheritage
of Spanish visitors were "likely" or "extremely likely" to recommend Britain in 2015*
96%of Spanish visitors were repeat visitors in 2015*75%
Sour
ces:
* In
tern
atio
nal P
asse
nger
Sur
vey
(IPS
), *
* V
isit
Bri
tain
/Ips
os 'D
ecis
ions
and
Influ
ence
s' re
sear
ch (A
pplic
able
to p
eopl
e w
ho v
isit
ed B
rita
in),
***
Anh
olt-
GfK
Nat
ion
Bra
nds
Inde
x.
BuzzseekersYoung independent travellerslooking for adventure, buzz andimmersive experiences
ExplorersEmpty nesters and families who look foractive outdoor experiences as well asimmersing themselves in culture
Going tothe pub
Dining inrestaurants
Goingshopping
Key demographics* (2017) Visitors' origin* (2015)
Priority market segments & attributes Travel companions** (2016)
Top three activities in the UK* (2007-2017)
Top influences in visiting Britain** (2016)Top motivations for choosing Britain for a holiday** (2016)
Perceptions of Britain*** (2014)