Download - Inbound Marketing and Automation
Inbound Marketingand Automation
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Inbound Marketing and Marketing Automation
Website Best Practices
DigitalMarketing
MeasureResults
Overview
Systems& Tools
WEBSITE
website
blogging
social traditional media
email marketing
paid search
keywords
Your website should be your hub, and the goal is to drive users to your website.
Website Requirements
● Mobile responsive
● Content management system
● Frequently updated content (blog)
● Built with your ideal customer in mind
● Keyword focused pages
● Strong Calls-to-Action
DIGITALMARKETING
PRE-INTERNET. ● Marketing: TV, Radio, Print,
Cold Calling, Door-to-Door
Sales, Consumer Reports
● Buyer: Relatively uninformed
Marketing has changed
TODAY. ● New Marketing: Google, Yelp,
Kudzu, Facebook
● Buyer: Well-informed
● Tactic: Create content for your
buyer to find...inbound marketing
Inbound Marketing
Attract, convert, close, and engage visitors, leads and
customers through a variety of channels such as
social media, online reviews, blogging, SEO,
landing pages, forms, and email marketing.
Process
Attract
Attract: Blogging
Create targeted content that answers your customer's
basic questions and needs.
Source: HubSpotSurvey N = 2,300
Attract: Blogging
The average company that blogs generates:
● 97% more inbound links.
● 434% more indexed pages.
● 55% more website visitors.
Attract: Blogging
Attract: Keywords
Attract: Social Media
Convert
Convert: Calls-to-Action
Convert: Landing Pages
Close
Close: Email Marketing
Close: Prospect list
Keep track of the leads you're converting in a customer
relationship management tool (CRM) so you can make
sense out of every interaction you’ve had with your
contacts – be it through email, a landing page, or social
media.
Engage
Engage
● Surveys - “How did we do?”
● Online reviews - Yelp, Kudzu, Google+, Facebook
● Social - Connect, monitor and engage
● Email - Promote new services
REPORTING
Google Analytics
MailChimp
SharpSpring
SYSTEMS & TOOLS
Free to $224/mo
MailChimp.com
$1,195 - $11,995/mo
Marketo.com
$25/mo for CRM, sky is the limit
Salesforce.com
$19-$149/mo
aweber.com
$199-$599/mo, $699-$1699 to start
Infusionsoft.com
$500/mo + $1800 up front
SharpSpring.com
$24-$99/mo
HighriseHQ.com
$39-$59/mo
LeadOutcome.com
Free - $47.99/mo
AgileCRM.com
$1,000 - $3,000/mo (+big lists)
Pardot.com
$500+/mo + $1000-$2500 to start
Salesfusion.com
$19-$119/user/mo
ProsperWorks.com
Free to $10/mo
Mautic.com / Mautic.org
$200-$2400/mo + $600-$5k to start
HubSpot.com
Inbound Marketingand Automation