why effective marketing automation starts with data enriched inbound leads
TRANSCRIPT
Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads
Presented by
Why Effective Marketing Automation Starts with Data Enriched Inbound Leads
Trisha RandolphDirector, Marketing & Demand Generation
ReachForce
Anna-Maria Kröner
Marketing Manager, Perkuto
Dan KhanConsultant,
Perkuto
Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads
MarTech Best-of-BreedHelping you cut through the chaos of 3,874 marketing technology solutions!
Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads
Agenda
Data Quality & Impact to Marketing Automation
Acquire Data Enriched Inbound Leads
Enriched Data for Effective Marketing
Q&A Session
Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads
Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads
A Strategic Shift
Proliferation of Marketing technologies requires marketers to fundamentally shift the way they think about their marketing data and how they manage it.
Strategic, data-driven marketing requires marketers to put data management at the center of their marketing strategy.
Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads
Database Health: A Common Problem
21% 50% 25%
According to a SiriusDecisions study, 25% of the average B2B marketer’s database is inaccurate and 60% of companies have an overall data health that is unreliable.
Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads
Acquire Data Enriched Inbound LeadsAccurate, complete & clean marketing data
Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads
ReachForce SmartForms: How does it work?
Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads
Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads
Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads
Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads
Gain Inbound Data Insight Quickly
Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads
Customer Adoption of ReachForce SmartForms
Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads
ReachForce SmartForms Successes
Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads
Using Enriched Data for Effective MarketingEnable richer targeting, segmentation & personalization
Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads
Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads
Benefits of clean data
Accuracy
Value
Better results
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Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads
Types of programs
Segmentation
Real-Time Personalization
Lead Scoring
Sales Lead Routing
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Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads
Types of programs: Segmentation
Think big: What are the top 5 ways to cut your database?
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Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads
Types of programs: Real-Time Personalization
The right experience can lead to higher conversion rates
Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads
Types of programs: Lead Scoring
Start with the data you have and grow
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Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads
Types of programs: Sales Lead Routing
The right lead for the right executive can make all the difference
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Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads
Keep it clean
Simple programs you can build today to keep your data normalized and tidy
Invalid email addresses
Competitor, employee, and/or partner blocking
Data normalizing: Country, titles, etc...
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Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads
Bounce and suppress
1 Hard Bounce = Suppress
3 Soft Bounces within the past 90 days = Suppress
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Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads
Who’s who?
Create an updated list that tracks email domain
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Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads
If this, then that!
Normalize U.S, U.S.A and ‘Murica to “United States of America”
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Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads
If this, then that!
My favourite Silicon Valley Job Titles:
Big Data Prophet = Data Scientist
Twitter Disruptor = Social Media Manager
Quantification Mystic = Analyst
Source: http://siliconvalleyjobtitlegenerator.tumblr.com/
Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads
Questions & Answers
Trisha RandolphDirector, Marketing & Demand Generation
ReachForce
@ReachForceTrish
Dan KhanConsultant,
Perkuto
[email protected]@TheDanInsideMe
Anna-Maria Kröner
Marketing Manager
[email protected]@Annariak
Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads
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