HOW A 20-SOMETHING CAN BE A SUCCESSFUL UX LEADER
we happily introduce…
MEGHAN GODINux researcher @ motivate design
JULIA SLOANux designer @ motivate design
JAMES HARTMANassociate director, ux and ia @ disney and ESPN media networks
PETE KINSERux designer @ readytalk
LAURA LASERpresident and executive recruiter @ laser talent group
MEGHAN GODIN, a 20-something ux researcher, motivate design
“GENIUS IS 1% INSPIRATIONAND 99% PERSPIRATION.”
-THOMAS EDISON
what’s your niche?
Build a support network
MEET UPREACH OUT
GET INSPIREDSimon Sinek can help
“THE DESTINATION IS THE GOAL. THE ROUTE IS YOUR OWN PERSONAL CHOICE.”
-SIMON SINEK
GET INSPIREDSeth Godin can help
“YOU DON’T MAKE CHANGE WITH ADVICE...”
-SETH GODIN
GET INSPIREDEventbrite can help
“NAIL IT AND SCALE IT.”
-THE FOLKS AT OGILVY
GET INSPIREDOther randoms can help
do you have a support network?
“ACCEPT THE CHALLENGES SO THAT YOU MAY FEEL THE EXHILARATION OF VICTORY ”
-GENERAL GEORGE S. PATTON JR.
I challenge myself to…
“ACCEPT THE CHALLENGES SO THAT YOU MAY FEEL THE EXHILARATION OF VICTORY ”
-GENERAL GEORGE S. PATTON JR.
WITHOUT THE DOING, THE DREAMING IS USELESS
JAM OUT
and don’t stop.
I found my 1% The 99% wasn’t exactly a breeze
But the feeling of 100% was well worth it.
“… BE UN-WELL-ROUNDED”
-Seth Godin
JULIA SLOAN, a 20-something ux designer, motivate design
hello
…
BE WILLING TO BE UNCERTAIN.
exhibit a) COCA-COLA
NAIVETE IS OUR GREATEST ASSET.
get people to join your team
“Your first try will be wrong. Budget and design for it.”-Aza Raskin, designer at Firefox
“ENCHANTMENT IS AS NECESSARY TO GET PEOPLE TO DIVERGE FROM A CROWD AS IT IS TO JOIN ONE.” - GUY KAWASAKI
SMILE!
habits simplify;innovation does not.
i know it’s scary…
…but we have to try and break down
BARRIERSBOUNDARIES
EXPECTATIONS
“THE BARRIER TO CHANGE IS NOT TOO LITTLE CARING; IT IS TOO MUCH COMPLEXITY.”-BILL GATES
“TO FLY WE HAVE TO HAVE RESISTANCE.”
-MAYA LIN
THOSE THAT ARE NOT UNUSUAL ARE NOT
MEMORABLE.
picture something you would be impressed by…
now double those standards
which one do you want to read?
OR
…how about these?
OR
“EVER TRIED. EVER FAILED. NO MATTER. TRY AGAIN. FAIL AGAIN. FAIL BETTER.”
-SAMUEL BECKETT
JAMES HARTMAN, a 30-something _______, ESPN
you are responsible for your own career*
* accepting responsibility gives you control!
“If you don't design your own plan, chances are you'll fall into someone else’s. And guess what they have planned for you?”- Jim Rohn
What is your vision?
start with your definitions of success
achievementaccomplishment
The perfect job is the one you create for yourself.
Consider yourself self-employed.
keep up with change
UX IS CONSTANTLY EVOLVING.
“If the rate of change on the outside is greater than the rate of change on the inside, then the end is near.”- Tom Peters
“The links are not #0000FF”
“but this year,
all the answers are different.”
The key to long term success is for you to dedicate yourself to continuous improvement.
CoursesBooksSeminarsConferencesOrganizationsPodcastsJournalsBlogsNetworking
watch a video seminar rather than an infomerciallisten to a podcast while in the carread a book on the bikeYOU HAVE THE TIME
embrace failure*
* and anything “less-than-perfect”
“It is not a disgrace to fail. Failing is one of the greatest arts in the world.”Charles Kettering
1) Do the wrong thing perfectly?2) Do the right thing poorly?
(if it’s worth doing, you won’t
do it perfectly the first time)
PRACTICE
Your goals can withstand minor
setbacks.Look at the big
picture.Give yourself
permission to make some missteps along the way.
PETE KINSER, a 30-something Empathizer, ReadyTalk
3 THINGS
it’s all about empathy, people…
HOW ABOUT EMPATHY FOR DEVELOPERS?
do you even know what developers do?
THIS IS WHAT THEY DO.
AND THIS …
HTML & CSS
IF YOU DON’T KNOW HTML & CSS…
YOU’RE GONNA HAVE A BAD TIME
IF YOU DON’T KNOW HTML & CSS
DONT FEAR THE INTERNET .COM
diversify yourself.
EMPATHY IS BORNE FROM EXPERIENCE.
LISTEN.
BE THE STUDENT.
BE THE EXPERT.
SVPI .COM
context is key.
GET TO KNOW THE ORGANIZATIONAL CONTEXT (Culture)
WHAT IS MOST IMPORTANT TO YOUR LEADERSHIP?
HBR .COM
LAURA LASER, a 30-something president and executive recruiter, laser talent group
DIFFERENTIATE YOURSELF
PROTECT YOUR BRAND
- FACEBOOK- LINKEDIN- TWITTER
PROTECT YOUR BRAND
- FACEBOOK- LINKEDIN- TWITTER
vs.
A UX DESIGNER’S RESUME SHOULD BE AN EXPERIENCE IN ITSELF.
BE CLEARBE BRIEF
TELL A STORY
BRING YOUR STORY TO LIFE
CREATE A NARRATIVE
show me what you can do
I sure hope it’s a lot
(i.e. web, mobile, tablet, etc.)
I WANT TO KNOW THAT YOU CAN CREATE GREATNESS OUT OF MUNDANENESS.
WE ALL KNOW THINGS CAN GET COMPLICATED IN UX.
I WANT TO SEE HOW YOU SIMPLIFY IT.
user flowsprocess diagramspersonasstory boardswireframes
* NOTE: WIREFRAMES DO NOT HAVE TO BE UGLY.
ONCE THE WORK IS DONE,THE PORTFOLIO IS PERFECTED, THEN THE TIME IS RIGHT FOR
THE INTERVIEW…
WHILE YOU’RE SITTING ACROSS FROM THE INTERVIEWER…
MAKE SURE YOU KNOW…
WHY YOU’RE LOOKING FOR A NEW JOB
WHY UX
5 REASONS WHY THEY SHOULD HIRE YOU
WHAT INSPIRES YOU
remember…
the person interviewing you likes you on paper
JUST RELAX & HAVE A CONVERSATION
Q & A