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IDC Corporate Overview
July 2015
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The IDC Difference
Influential Thought
Leadership
Global Market and Industry
Expertise
Personalized Client
Engagement
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Global Market and Industry Expertise
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IDC Offers Unmatched Global and Local Expertise
Actionable advice for IT buyers, technology suppliers, and the investment community
Providing global, regional, and local expertise on technology and industry opportunities and trends in over
110 countries
Significant primary demand-side research – more than
300,000 end users surveyed annually
IDC has more than
1,100 analysts located in over 50 countries worldwide
49%of IDC analysts are in emerging markets
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IDC Energy Insights IDC Financial Insights
IDC Health Insights IDC Retail Insights IDC Manufacturing Insights
• Engaging Consumers• Improving Performance• Managing Risk
• Developing Innovative Treatments• Improving Health Delivery• Transforming Consumer Engagement
• Innovating Product Development• Optimizing the Supply Chain• Transforming Manufacturing
• Creating the Omni-Channel Experience• Maximizing Retail Investment
• Smart Oil and Gas• Smart Utilities• Smart Mining
IDC Leads the Market in Industry Coverage
IDC Government Insights
• Building Smart Cities• Transforming Government • Prioritizing Government Investments
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IDC’s Proprietary Tracker Platform and Query Tool Provide the Ability to Analyze Data Across Multiple Trackers
Trackers Covering Key 3rd Platform Areas WW Semiannual Public Cloud Services Tracker WW Cloud IT Infrastructure Tracker WW Quarterly Integrated Infrastructure and Platforms Tracker WW Quarterly Wearable Device Tracker WW Quarterly Smart Connected Device Tracker
IDC Trackers© Are Fueled By the Largest Global Analyst Team in the Industry
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Influential Thought Leadership
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80% of CIOs will be accelerating 3rd Platform migration in a bid to remain relevant.
By 2016…
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By 2020…
50% of all mid-sized and large enterprises are out of
the infrastructure management business, leaving it to cloud and
managed service suppliers.
35% of BDA applications and services are cloud-
based and LOB buyers drive analytics to double-digit
growth rates forreal-time intelligence and
exploration/discovery.
35% of the Fortune 1000 use prescriptive enabled
services to improve customer experiences in
near real time.
60% of device interactions are passive as users accept information surfaced from
intelligent systems and machine learning.
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In the 3rd Platform era, businesses are changing: How they engage with customers The speed at which they deliver
products and services How they innovate The reliability of their operations Their overall resiliency
IDC Prepares Technology Suppliers and IT Buyers for 3rd Platform Transformation
Source: IDC
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$100B in 3rd Platform investments will be made by 2016. IDC’s unique perspective and suite of offerings provide critical analysis and advice to Technology Suppliers and IT Professionals at a time when industries are being redefined by the digital economy.
—Kirk CampbellIDC President & CEO
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Technology SuppliersIT Buyers
Customer Engagement
Data Tracking
IT Buyer Analysis
TechnologySelection &
Purchase
StrategicAdvice
Market Analysis
IDC Advises IT Buyers and Technology Suppliers on Solving 3rd Platform Business Challenges
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IDC Provides a Unique, Integrated View of 3rd Platform Impact on Technology Supplier & IT Buyer Strategies
IT Buyers will need to: Execute upon a vision for digital
transformation Blend digital and physical experiences to
garner customer allegiance Turn information into a competitive
advantage Create new digital revenue streams Leverage technology to win talent wars
Technology Suppliers must: Speed up – the 3rd Platform is coming on
faster, powered by innovation at scale and at low-cost
Follow the apps – they will drive a vast majority of market opportunity
Expand relevance to 3rd Platform innovators as industry-centered innovation is defining the next wave of IT growth
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IDC DecisionScapes Drive IT Decisions
Ensure business impact, improve competitive positioning, and mitigate risk
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IDC’s CIO Summits Engage IT Professionals
AustraliaMelbournePerthSydneyAustriaChina
DubaiGermanyHong KongIndiaIndonesiaKazakhstan
KenyaMalaysiaMoroccoNew ZealandNigeriaPhilippines
Poland RussiaSaudi ArabiaSingaporeSouth AfricaSouth Korea
TaiwanThailandTurkey
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Personalized Client Engagement
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Direct analyst access
Company-specific advice
Insight, intelligence, and information in real-time
“IDC provides excellent customer service. This is the best relationship I’ve had with any of our vendors since I assumed this role.”
Client Service at IDC Provides Timely Access to Personalized Analyst Insight
Architecture Director, Healthcare Payer Industry
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Custom Analytics
Integrated Marketing
Business Value
Buyer Behavior
Thought Leadership
Sales Enablement
IDC Partners Closely with Clients to Build Strategic Custom Solutions that Grow Their Business
Partnering
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IDC Corporate Facts
IDC Reach Over 13,000 IDC interactions with Wall Street annually Over 200 IDC MarketScapes published to aid IT buyer in vendor
selection decisions More than 85,000 client interactions annually More than 5,500 attendees at US IT executive end user events More than 10,000 CIOs influenced at IDC events around the globe More than 3,000,000 end user impressions per year (US) through
IDC Integrated Marketing Programs 40,000+ IDC LinkedIn followers More than 150 IDC Analysts on Twitter Over 15,000 attendees at annual IDC Predictions Web Conferences
More than
1,100 Analysts covering trends in over 110 Countries
Offices in over
50 Countries
More than 5,000 Research Reports published
annually
IDC is the #1 Source for Technology Media Mentions With More Than 28,000 Worldwide Media Mentions in 2014
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IDC Gartner Forrester Frost & Sul-livan
Ovum 451 Re-
search*
0
5,000
10,000
15,000
20,000
25,000
30,000 28,416
21,382
9,1377,298
1,893572
CY 2014
IDC is the Industry Leader in Worldwide Media Mentions
Source: Factiva* 451 Research includes Yankee Group
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Connect with IDC
IDC Digital Hubidc.com/digitalhub facebook.com/IDCResearch @IDC linkedin.com/company/idc