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The Polar PlungeBorden, Indiana
Ashly Burrell, Tyler Klopp, Elias Lucio, Trevor Swearingen, Ashley Vance, Emily Walker
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Overview
The Polar Plunge and
The Special OlympicsWhat is the Polar
Plunge? Our Theme
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11,000 athletes across Indiana with disabilities
70% of revenue comes from grants and other contributions
$500,000+ is raised in Indiana alone to fund the Special Olympics
10 counties in area 2 will benefit from the Borden Polar Plunge
Area 2 Special Olympics
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Attendance
LOU
ISVILLE
BORD
EN
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Descriptive Statistics
This figure illustrates the percent of our target audience within the ten counties classified as the Special Olympics Indiana Area 2 Division.
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Descriptive Statistics
The figures above represent the median income for the ten counties classified as the Special Olympics Indiana Area 2 Division. Figures used to identify potential sponsors, donors and “plungers” for the Borden Polar Plunge.
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Descriptive Statistics
Collectively our target audience in Clark County makes up 43.6% of the total population within the county.
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Descriptive Statistics
Collectively our target audience in Floyd County makes up 41.9% of the total population within the county.
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Social Media
Use hashtags ex; #BordenPlunge
@ Organizations with tons of followers.
Social media is the most free way to promote...but
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The Website
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The Website Continued
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Promotional Materials
Bookmarks and Flyers to T-Shirts and Cups.
Different promotional tools ranging from
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Bookmark
Where is this distributed? Why it will be effective?
How much would these be?
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FlyersWhere will this be
placed?What will this cost?
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Post Card
Where and how will these be distributed?
Cost of Post Card
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Cups and Koozies
16 oz Travel Mug: $5.12
Koozie $2.00
*Each price varies according to quantity ordered.
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Shirts and HoodiesHoodie: $18.47 each
Long Sleeve T-Shirt $8.47 each
*Prices vary depending on quantity
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Why The New Bear?
and
work together!
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Sponsor Funding & Costs
Donations
New Sponsors
Cost of Polar Plunge Sponsor a plunger
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TimelinePromotional Materials can be adapted yearly
Event takes place February 20, 2016
Registration
Target promotion time
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Ways to ParticipatePhysical Plunger
Virtual Plunger
Sponsor
Donate
Volunteer
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Slogan
“Embrace the cold, young or old”
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Benefits of Donating
Altruistic cause
Provides funding for local chapter
Helps organization of eventsSupporting local chapter
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Action