Download - HP Tweeting the Competition
HP’s Tweeting Competition
Shel IsraelWriter. Speaker. Nice Guy
What I do
•Social Media Story teller
•400 people, 38 countries
•Naked Conversations—marketing excess
•Twitterville—marketing efficiency
Dell’s Two Avenues
SWSX 07: Useless & Clueless
•Flat Panels in Hallways
•2 Dell guys on 2 floors
•Same conclusion. Different approaches
Avenue A: @DellOutlet
1st T’ville Store
Coupons
800K followers
$3 million
Avenue B @LionelatDell
Came to talk
Learned to listen
Realtime feedback
Neighborhoods @RichardatDell
•Name@Dell
•Talk your job
•Engagement
•150+ Tweeters Photo by Tim Llewellyn
On IBM’s Edge @AdamClyde
1000+ Tweeters
No sales or support
Talk w/ each other
Ideal for mobile w’force
Reporters, not luminaries
B2B in Twitterville•1000s of examples•Closer to your ecosystem•Extremely efficient•Powerful listening tool•As diverse in app as telephone
Shel IsraelWriter. Speaker. Nice Guy [email protected]
globalneighbourhoods.net
Twitter: @shelisrael