Download - How to Think of Social Media
HOW TO THINK
OF SOCIAL MEDIA
Jonathan Rick
@jrick
Before you entertain a
social media strategy, you need a
business strategy.
…don’t think of tactics.
When you think of social media…
…tactics and channels:
Don’t Think Of…
…think of strategies.
When you think of social media…
Building brand loyalty
Responding to customers
Discovering advocates and detractors
Demonstrating thought leadership
Tracking industry trends
Attracting media attention
Generating leads
Recruiting employees and partners
Keeping colleagues up to date
Monitoring competitors
Securing search engine equity
Think of strategies:
Thus, “social media” doesn’t refer to platforms,
but to what those platforms enable:
SOCIAL
INTERACTIONS
One More Thing
Being socially savvy matters more than
being media savvy.
Let’s Continue the Conversation
Email [email protected]
Website jonathanrick.com
Twitter @jrick
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