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Social Media for Business So you think you want a Social Media Strategy?

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Social Media presentation slides from a talk given to speedpluswlv on October 6th 2012 by @philoakley from @OutserveWeb #speedplus

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Page 1: So you think you want a Social Media Strategy

Social Media for Business

So you think you want a Social Media Strategy?

Page 2: So you think you want a Social Media Strategy

Blog

@PhilOakleyfrom

@OutserveWeb

#SpeedWM #EntEd

Page 3: So you think you want a Social Media Strategy

3

Philip Oakley

Outserve Limitedhttp://uk.linkedin.com/in/philoakley

http://about.me/philoakley

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Social Media for Business

So you think you want a Social Media Strategy?

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Relationships

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Listening

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3 Steps

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SEARCH LISTEN ENGAGE

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SEARCH LISTEN

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SEARCH LISTEN ENGAGE

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Your Goals

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Goals

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Listen

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SET GOALS

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Match Online Activities to

Goals

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Right Tools..Right Places

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Authority&

Credibility

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Paid Owned Earned

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social media marketing budget is over 20 percent

of the total marketing spend.

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2012 social media marketing industry

reportGenerating more business exposure

Increased traffic

Improved search rankings

Generated Leads

http://www.socialmediaexaminer.com/report/

85%

69%55%55%58%

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What HowWhy

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What

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Social Networking Definition

Social networking is the practice of expanding the number of one's business and/or social contacts by

making connections through individuals.

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What is Social Media?

media for social interaction, using highly accessible and scalable publishing techniques.

http://en.wikipedia.org/wiki/Social_media (2011)

http://en.wikipedia.org/wiki/Social_media
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2012

VIDEO

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Micro-blogging

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Blogs

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Photos

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Networking

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10 Million users in

175 Million users in

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4 out of 5 Professionals

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17th February 2010

Documents

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Slides

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Location

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Social Gaming

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Where

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Hyperlocal

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Local Lists

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Regional

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National

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A guide for civil servants• Put information

in the places where people go.

• Participate where people are present,particularly through forums, wikis and blogging.

• Deliver access to online serviceswhere people go.

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Global

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Universe

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NETWORKS

2012

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FacebookSocial Graph

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50% of all UK mobile traffic is

Facebook

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77% use their tablets

everyday

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50+% read news and email on their

tablets everyday

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Tablets and Smartphones increase the use of Social

Networks

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Why

Page 77: So you think you want a Social Media Strategy

Community

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Promotion

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Marketing

Content (!) and Design are Important

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Interaction/Feedback

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Superhuman Strengths

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CommunicationCommunication

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Collaboration

Collaboration

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Customer Service

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Customer Service

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How

Page 91: So you think you want a Social Media Strategy

Strategy

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•Goal

•Audience

•Metrics

•Tactics

4 Step Plan

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Metrics=

Analytics

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Social Media Tracking

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Sentiment Analysis

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Integration

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Social CRM Tools

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Social Media should be

•Goal Oriented

•Trackable

•Integrated

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The Future - #SoLoMo

Page 115: So you think you want a Social Media Strategy

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