An ecosystem empowering people to
shine, grow, and find jobs; and
organizations to effectively reach the
people they need.
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Hi, I’m Annie!
Community Organizer & Coach, Apploi
Hi, I’m Jon!
Chief Engagement Officer, Apploi
We Want You to Stand Out From the Crowd!
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Why Is Your Story
(Your Brand) Important?◉ So employers know the
real you. They’ll know
what inspires you and
fuels your work ethic.
◉ You will set yourself apart
from other candidates.
◉ It can help you explain
any resume gaps or
concerns.
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Opportunities to Tell Your
Story● In An Interview (Open Call, Group, or One on One)
●Why Do You Want to Work Here?
●Tell Us About Yourself?
● When Completing Your Apploi Profile/Video
● On Your Resume/Cover Letter/Application
● Pitching Yourself For A Promotion/Pay Raise
● When Explaining Glitches in Your Personal or Professional
Past
● When Networking
● When Cold Pitching Yourself For An Opportunity
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3 Ways To Better Brand
Yourself
At Apploi, we’re all about
showing off your personality
and to do so, the first step is
learning how to create your
own personal brand.
Here are a few tips from
entrepreneur and TV producer,
Damon D’Amore, on how to
build your brand and stand out.
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Develop your personal story. Read, watch videos
and sharpen those storytelling skills!
I’m a teller of stories.
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See yourself as a movie that you’d want to
watch. You should be able to sell your plot line in
one sentence: WHO you are, WHAT you’re
passionate about and WHY those skills would make
you a good fit for the company.
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Show that you’re up for the challenge. Damon
says, “If you can show that you’ve overcome
adversity, in any way, personal or professional, I
know you’ll be okay in the trenches where I put
you.”
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Cinematic/Historical Inspiration
● Think of a movie character who you most relate to and why?
● Describe the character
● What were their strengths?
● What were their skills?
● What did they accomplish?
● How did they overcome adversity?
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Annie’s Inspiration Example –
Malcolm X
● Strengths
● Charismatic
● Intelligent
● Skills
● Grassroots Leadership
● Public Speaking
● Debate
● Accomplishments
● After release from prison, he became a minister and helped move the needle on civil rights. Malcolm became an advocate for all. He spoke the truth and proved that what he had to say was important for all races. He did not allow his past to predict his future.
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Strengths to Keep in Mind● Employers value certain characteristics in the
people they hire to work for them. A few of
them are :
● Confidence : confidence to make eye
contact and strike up a conversation with
strangers
● Flexibility: Things can go wrong. You
have to be flexible enough to roll with the
punches and think outside the box.
● Proactive : Being one step ahead to
gauge when someone needs help is the best
way to minimize a brewing situation.
● And most importantly,
being respectful: Customers must
be treated with respect, even in the most
challenging situations.
Descriptive Strengths
Accurate Inquisitive Reliable Active Deliberate
Insightful Adaptable Dependable Intellectual
Determined Intelligent Responsible Diligent
Kind Polite Friendly Persuasive Tough
YOU PROBABLY HAVE SEVERAL AWESOME ATTRUBUTES THAT YOU DON’T
ACKNOWLEDGE.
At A Loss for Descriptive Words? Google It!
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Transferable Skill Sets● Skill sets will more than likely
overlap no matter what kind of job
you’re in. Here are a few skills
you’re almost guaranteed to
always need :
● Working well under pressure
● Multi-tasking
● Being a team player
● Problem solving skills
● Good self and time
management
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Describe Your Character
● How would you describe your character?
● What are your strengths?
● What are the skills that you’ve developed in your life?
● What have you accomplished?
● How have you overcome adversity?
PLEASE SHARE YOUR ANSWERS VIA OUR CHAT SPACE!
The Big Question Employers Ask:
Why Do You Want to Work
Here?
1. Be personal. Show them how you
already love their brand.
2. Understand their mission and align
yourself with it.
3. Do Your Research!
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Describing Your Work History
●Be Simple But Descriptive
● Don’t under represent yourself.
Explain each responsibility with pride
and confidence. MARKET YOURSELF!
● DON’T have to use any million-dollar wordsto illustrate your experience.
● DON’T write an entire paragraph.
Employers won’t read it. 2 lines maximum.
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Descriptive Verbs
Detailing Instructing Rectifying Re-organizing Distributing
Justifying Documenting Launching Representing
Arranging Listening Restructuring Assisting Making
Reviewing Selling Building Estimating Solving
Clarifying Communicating
Not Sure How To Describe “What You Did”?
Google It!
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More Tips For Your Work History
● Don’t start phrases or sentences with the same
word. It weakens your message.
● Don’t add too many adjectives or adverbs, with
every achievement noted as “outstanding” or
“exceptional”. Sounds like Fluff!
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BE YOURSELF!
● Show Off Your Personality!
● DON’T be afraid to use personal examples if you don’t have the professional experience. Just relate it to the job you are applying to.
● Remember, No One Knows You Better than You.
● TELL YOUR STORY!
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●Be Heard. Get Hired. Download the Apploi App!Available on IPhone, IPad & Android
●Visit us online for more career advice and interview tips - www.apploi.com/career-advice
● Have more questions? E-mail us at [email protected].