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How To Set up And Execute
An Industry Leading Blog
ContentQueen.net.au
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With…
Jeff BullasContentQueen.net.au
Check out this vlog online: https://www.youtube.com/watch?v=yO8JAYIBfps
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Among a few other reasons… Builds up your thought leadership in the
space.Creates potential products for your
business.Helps you get noticed with the help of
search engine optimisation; creates awareness.
Why blog?
ContentQueen.net.au
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Optimizing your blog
WordPress comes with a free plug-in that goes green when your blog is optimised – USE IT, IT’S THERE FOR YOU.
Google gives you a page rank data – this depends on the number of entities that link to your blog.
Inbounding linking is useful - imagine if the New York Times featured your content.
ContentQueen.net.au
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The Secret Sauce
And, of course, your content needs to be awesome akaUsefulDiscoverableWell-distributed Regular Value-add
ContentQueen.net.au
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Frequency of Publishing Regularity is important. Don’t just quit a
week after starting.
“If you want to write a lot, you need to read a lot” - Stephen King
Social media allows you to self publish. Awesome!
ContentQueen.net.au
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Awesome tip: Twitter
Does not filter (thus hide) content unlike Facebook does.
You can earn distribution without paying for it.Reaches larger audience. Is becoming more visual.
GET INTO IT BEFORE IT CHANGES! ContentQueen.net.au
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Overcoming ‘Content Shock’
‘Content Shock’ refers to the influence of supply and demand on the 21st century content, referring to the over-supply of content. In order to overcome this issue, stay on top of things.
Find a nicheSharpen your skillsConsider opting for paid distribution
ContentQueen.net.au
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The Future of Content Marketing
“Blogging is the new ‘black’ of publishing.” - Jeff Bullas
Niche bloggers are being scouted by brands for marketing purposes… and are getting paid a lot more than ever before.
Collaboration is the next big thing - bloggers are looking to join with competitors achieving common goals.
ContentQueen.net.au
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The Future of Content Marketing Blogging was initially perceived as ‘geeky’ but now
it defines new age media.The new generation of social media tech’s are
extremely savvy.Smartphones are taking content marketing to
mobile dimensions.
ContentQueen.net.au
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Want to get started with your blog?
CONTACT US TODAY
ContentQueen.net.au
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ContentQueen.net.au