How to run Twitter chats that create and connect communities #15NTCtweetchat
Presented by Marlene Oliveira @mo_flow Thursday, March 5, 2015 #15NTC
Session details
! Hashtag: #15NTCtweetchat
! Collaboration notes: http://po.st/TltCcj
! Evaluation survey: http://po.st/magcwu
About me
Marlene Oliveira (@mo_flow) • Copywriter and communications consultant to
nonprofits, moflow
• Founder, Nonprofit MarCommunity blog • #NPMC Twitter chat
My experience
! #NPCons: participant
• For consultants to nonprofit sector
! #NPMC: creator and facilitator
• For nonprofit marketers and communicators
YOU: what brought you here today?
Today’s session
! Connect format: modeling facilitation style
! About Twitter chats
! Why you want to create a chat
! Creating a chat based on your community’s needs/values
! Chat planning logistics
Twitter chat resources and tools moflow.ca/twitter-chat-resources
What is a Twitter chat?
! Conversation on Twitter
! Use of hashtag
! Designated date and time
! Usually recurring
! Examples: #NPMC, #commbuild, #fundchat
Question: What would you like to make possible for your community through a Twitter chat?
Learn about them, learn from them
Connect community members
Loyalty, engagement
Social media ambassadors
What can Twitter chats make possible?
Connect people with Red Cross experts
Provide value (resources, tips, tools, insights) to participants
Canadian Red Cross
Connect people with other organizations
Create a safe space to gather
Gain insights from peers
#commbuild
Share problems and success stories
What does your community need to feel?
! Safe
! Supported
! Valued
! Invited
! Encouraged
What does your community need to see?
! You as guide, facilitator
! Relevance
! Commitment
Openness
Questions will be answered
Welcomed to engage
Dynamic
Question: What does your community value? Need to feel and see?
Think about your specific context
How can you model these values?
! Planning
• Date
• Time
• Length
• Frequency
How can you model these values?
! Topic selection and sharing
! Promotion
! Archiving
! Facilitation
Question: What will work for your community?
What will meet their needs?
What will you be able to deliver?
Facilitation model:
Creating the Future “Change the questions, change the world”
creatingthefuture.org
Blog post Community engagement planning: starting with the end in mind
Facilitating the conversation
1. Meet people where they are
2. Create an environment of possibility for them to step into
3. Create the path to that potential (external and internal)
4. Give them time to absorb what they just created
#commbuild facilitation model
! Deep engagement in a conversation
! Highlight points raised
! Reflect deeply on those points
Question formula
Q1. Meet people where they are What is your personal experience
with this topic?
Q2. Create an environment of possibility for them to step into What could the chat topic make possible
for your community/the world?
Q3. Create the path to that potential (external) What will it take for responses to Q2
to be a reality?
Q4. Create the path to that potential (internal) How will YOU walk that talk?
Q5. Give them time to absorb what they just created Key learnings? Takeaways?
Twitter chat resources and tools moflow.ca/twitter-chat-resources
Selecting a hashtag
! Considerations: meaningful, brevity
! Tools: Tagboard, Hashtagify.me
Facilitation tools
! Hootsuite ! Tweetdeck and Twubs ! Storify
Reminder
! Your chat will serve not only active participants, but those following along silently
Question: What are your key takeaways from today’s conversation?
Next step: participate in #NPMC chat!
Thursday, March 26, 1:00 p.m. ET
Marlene Oliveira www.moflow.ca
Collaboration notes: http://po.st/TltCcj
Evaluation survey: http://po.st/magcwu