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How to Land Big
Corporate Ad Campaigns
and keep them coming back
W i l l C h e n , W i s e B r e a d
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“Shut up and give me money!”
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“Show me the money!”
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“How to sell out like a pro!”
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*may not reflect actual buffet
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Wisebread.com/fincon12
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Future Wise Bread CEO
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Holy Grail of monetization
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Learn how to...
1. Get noticed by big brands.
2. Make the perfect pi tch.
3. Keep them coming back.
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Influence > Pageviews
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Show your influence over…
Journa l i s t s and ed i to rs .
TV and rad io p roducers .
Other b loggers .
I ndus t ry exper ts .
Respec ted rev iewers .
Soc ia l med ia power users .
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Record anytime they…
Wri te about you.
Promote you on socia l media.
Meet you in real l i fe .
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Survey your readers
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About Wise Bread readers
7 1 % f e m a l e .
3 6 % h o u s e h o l d i n c o m e o v e r $ 7 5 k .
7 7 % c o l l e g e g r a d u a t e s o r h i g h e r.
9 8 % r e l y o n u s t o m a k e p u r c h a s i n g d e c i s i o n s .
8 9 % l i k e l y t o s h a r e p r o d u c t s w i t h t h e i r f r i e n d s .
6 1 % a r e l o o k i n g t o o p e n n e w f i n a n c i a l a c c o u n t s .
![Page 20: How to Land Big Corporate Campaigns and Keep Them Coming Back - Will Chen](https://reader034.vdocuments.us/reader034/viewer/2022052508/5596af911a28abe4268b477b/html5/thumbnails/20.jpg)
About Wise Bread readers
7 1 % f e m a l e .
3 6 % h o u s e h o l d i n c o m e o v e r $ 7 5 k .
7 7 % c o l l e g e g r a d u a t e s o r h i g h e r.
9 8 % r e l y o n u s t o m a k e p u r c h a s i n g d e c i s i o n s .
8 9 % l i k e l y t o s h a r e p r o d u c t s w i t h t h e i r f r i e n d s .
6 1 % a r e l o o k i n g t o o p e n n e w f i n a n c i a l a c c o u n t s .
![Page 21: How to Land Big Corporate Campaigns and Keep Them Coming Back - Will Chen](https://reader034.vdocuments.us/reader034/viewer/2022052508/5596af911a28abe4268b477b/html5/thumbnails/21.jpg)
About Wise Bread readers
7 1 % f e m a l e .
3 6 % h o u s e h o l d i n c o m e o v e r $ 7 5 k .
7 7 % c o l l e g e g r a d u a t e s o r h i g h e r.
9 8 % r e l y o n u s t o m a k e p u r c h a s i n g d e c i s i o n s .
8 9 % l i k e l y t o s h a r e p r o d u c t s w i t h t h e i r f r i e n d s .
6 1 % a r e l o o k i n g t o o p e n n e w f i n a n c i a l a c c o u n t s .
![Page 22: How to Land Big Corporate Campaigns and Keep Them Coming Back - Will Chen](https://reader034.vdocuments.us/reader034/viewer/2022052508/5596af911a28abe4268b477b/html5/thumbnails/22.jpg)
About Wise Bread readers
7 1 % f e m a l e
3 6 % h o u s e h o l d i n c o m e o v e r $ 7 5 k .
7 7 % c o l l e g e g r a d u a t e s o r h i g h e r.
9 8 % r e l y o n u s t o m a k e p u r c h a s i n g d e c i s i o n s .
8 9 % l i k e l y t o s h a r e p r o d u c t s w i t h t h e i r f r i e n d s .
6 1 % a r e l o o k i n g t o o p e n n e w f i n a n c i a l a c c o u n t s .
![Page 23: How to Land Big Corporate Campaigns and Keep Them Coming Back - Will Chen](https://reader034.vdocuments.us/reader034/viewer/2022052508/5596af911a28abe4268b477b/html5/thumbnails/23.jpg)
Act like a professional
Create a legal s t ructure.
Conservat ive SEO.
Be t ransparent .
Get great photos.
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Wearing grown up clothes … priceless
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Act like a professional
Conservat ive SEO.
Be t ransparent .
Get great photos.
![Page 26: How to Land Big Corporate Campaigns and Keep Them Coming Back - Will Chen](https://reader034.vdocuments.us/reader034/viewer/2022052508/5596af911a28abe4268b477b/html5/thumbnails/26.jpg)
Eggciting but harmful
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Awesome product reviews
Evergreen “best in c lass.”
Be object ive.
Develop a ser ies.
Maximize value of o ld rev iews.
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Advertise here!
“Adver t ise here” tab.
“About Me” page.
Tel l fe l low b loggers.
Reverse p i tch everyone.
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Reverse pitch everyone
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1. Get noticed by big brands.
2. Make the perfect pi tch.
3. Keep them coming back.
Learn how to...
![Page 31: How to Land Big Corporate Campaigns and Keep Them Coming Back - Will Chen](https://reader034.vdocuments.us/reader034/viewer/2022052508/5596af911a28abe4268b477b/html5/thumbnails/31.jpg)
Research the landscape
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You need to know
Right product for you?
The brand & ad agency.
How the campaign is
executed.
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Your first phone call
Campaign object ive & success metr ics.
Targeted demographic .
Campaign examples.
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Setting up the agreement
Clear de l i ve rab les .
Poin t o f con tac t .
Cont ingenc ies .
Pr ic ing & payment
te rms.
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Pricing is easier than you think
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1. Get noticed by big brands.
2. Make the perfect pi tch.
3. Keep them coming back.
Learn how to...
![Page 38: How to Land Big Corporate Campaigns and Keep Them Coming Back - Will Chen](https://reader034.vdocuments.us/reader034/viewer/2022052508/5596af911a28abe4268b477b/html5/thumbnails/38.jpg)
Create added value
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Respect chain of command
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Offer value, not discounts
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Be flexible
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Clone your process
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Word of mouth is king
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Remember to have fun
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Director
Of
Marketing
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Wisebread.com/fincon12
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Ask the Experts
Sunday 9:15 – 10:00 am, Torrey’s Peak
W i l l C h e n , W i s e B r e a d
C a r r i e R o c h a W i l l C h e n
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Did I mention there’s a buffet?
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Photo Credits1. Title slide City PowerPoint Template.2. Slide 2: Futurama Fry Meme Generator.3. Slide 3: Jerry Maguire screenshot TriStar / Sony Pictures.4. Slide 5: Lobster by Brent Danley.5. Slide 6: Sword fighting stick figures by XKCD.6. Slide 10: Lego Indiana Jones by Jeremy Mates.7. Slide 19: Survey results circle graphic by Pixeden.8. Slide 28: Judo flip by Jose A Dianes9. Slide 32: Overly attached friend (Laina) Meme Generator.10. Slide 38: Respect chain of command by Kenny Louie.11. Slide 39: Offer value, not discounts by Sixth Lie.12. Slide 40: Be flexible by JD Hancock.13. Slide 41: Clone your process by leg0fenris.14. Slide 42: Word of mouth is king by JD Hancock.15. Slide 43: Mad Men press kit promo photo by Adam Taylor, AMC.16. Slide 44: Jean Park, Director of Marketing for SaveUp.17. Slide 47: Carrie Rocha, Pocket Your Dollars.All other images from royalty-free stock images purchased by Wise Bread.
W i l l C h e n , W i s e B r e a d