Download - How to get online presentation
How to Get Online
What you do and don’t need!
Who are Blueclaw?
Blueclaw staff have previously worked for various organisations such as: Google, BBC, Citigroup, Deutsche Bank, Trinity Mirror Group
Over 50 years of combined SEO/Social Media/PPC experience.
Our award winning expert services include:
- Search Engine Optimisation- Paid Search Management- Conversion Optimisation- Social Media - Web Development- Online PR- Mobile Apps
- Cold calling
- Learnt the basics
- Now play with Google all day
Background
- What you need a website for
- How to get online
- How to keep costs down
- What a website will do
- What it won’t do
What I’m covering
Statistics, Sources and Tips will be down Here
• Awareness – Over 5 billion searches a
day
– 53.4% tablet growth this year!
– 83.6% of people in the UK use the internet
http://www.statisticbrain.com/google-searches/
http://techcrunch.com/2013/10/21/tablets-vs-pcs/
http://www.internetworldstats.com/stats4.htm
What you need a website for
– Did I mention: Over 5
billion searches a day
– Local listings
– Even over 50s use it!
Google is the new yellow pages
http://www.statisticbrain.com/google-searches
http://www.google.com/+/learnmore/local/
http://www.ageuk.org.uk/work-and-learning/
– Search results change! Based on where you search from
– Local searches now dominate
– 43% of searches are localised
http://bit.ly/1h4GIUf
http://selnd.com/QXOUZb
In it to win it! It could be you!
– A website is your advert
– As in a job interview• Focus on skills• Image is important• Likeability is vital• Keep it short• Develop a story• Always ask for the next step
– Know your customer
To shout about you!
http://www.dummies.com/how-to/content/how-to-sell-yourself-in-a-job-interview.html
http://blog.slideshare.net/2013/10/07/how-to-present-and-sell-yourself-online/
– Social media
– Word of mouth
– Business cards
– Networking
Because people are connected!
http://thinkbiggolocal.com/why-is-social-media-important-to-your-business
http://www.fastcompany.com/3021749/work-smart/10-surprising-social-media-statistics-that-will-make-you-rethink-your-social-stra
– Choose a website name (Domain/URL)
• 123-reg.co.uk• Godaddy.com• CrazyDomains.co.uk
– Business Name or Keyword Related
• homebase.co.uk• DIY.com - B&Q 2001
How to get online?
http://www.boredpanda.com/worst-domain-names/
http://www.diy.com/diy/jsp/corporate/content/about/history.jsp
– Not tech savvy at all
– Had money to spend
– Very basic services
– Wanted an all-in-one solution
– Drag and drop
Scenario 1 – Mr G chimney sweep
http://www.mrgchimneysweep.co.uk/
http://www.fatcow.com/
– Allows you to Make Changes whilst on the page
– Needed a Cheap Website
– Very Basic Services
– Wanted an All in One solution.
– Drag and Drop
Drag and drop
http://www.mrgchimneysweep.co.uk/
http://www.fatcow.com/
https://www.123-reg.co.uk/website-builder/
http://www.moonfruit.com/
http://jigsy.com/
http://www.weebly.com/
– Make changes whilst on the page
– Add in simple features
– Choose from a range of templates
– Usually 5 or 6 pages is cheap
– Drag and drop
Drag and drop - benefits
http://www.mrgchimneysweep.co.uk/
http://www.fatcow.com/
https://www.123-reg.co.uk/website-builder/
http://www.moonfruit.com/
http://jigsy.com/
http://www.weebly.com/
– Expensive & regular costs
– Only simple features available
– Site looks similar to others
– Limited to number of pages
– You are the designer!
Drag and drop - downsides
http://www.mrgchimneysweep.co.uk/
http://www.fatcow.com/
https://www.123-reg.co.uk/website-builder/
http://www.moonfruit.com/
http://jigsy.com/
http://www.weebly.com/
– A bit more tech savvy
– Wanted control over it
– Site to grow with business
– Wanted to update it regularly
– Wanted lots of pages & events
Scenario 2 – BellaPaella
http://www.bellapaella.co.uk/
http://wordpress.com/
http://www.w3schools.com/php/
http://www.w3schools.com/html/
https://wordpress.org/plugins/
Wordpress – Front-End
http://www.bellapaella.co.uk/
http://wordpress.com/
http://www.w3schools.com/php/
http://www.w3schools.com/html/
http://www.w3schools.com/css/
http://www.bellapaella.co.uk/
http://wordpress.com/
http://www.w3schools.com/php/
http://www.w3schools.com/html/
https://wordpress.org/plugins/
Wordpress – Back-End
http://www.bellapaella.co.uk/
http://wordpress.com/
http://www.w3schools.com/php/
http://www.w3schools.com/html/
http://www.w3schools.com/css/
http://www.bellapaella.co.uk/
http://wordpress.com/
http://www.w3schools.com/php/
http://www.w3schools.com/html/
https://wordpress.org/plugins/
– Ultimate flexibility
– Free plugins
– Free extra pages
– Only pay for hosting
– Grows with your business
Wordpress- Benefits
http://www.bellapaella.co.uk/
http://wordpress.com/
http://www.w3schools.com/php/
http://www.w3schools.com/html/
http://www.w3schools.com/css/
http://www.bellapaella.co.uk/
http://wordpress.com/
http://www.w3schools.com/php/
http://www.w3schools.com/html/
https://wordpress.org/plugins/
– More complex at first
– Can’t see the whole site whilst adding in content
– Might have to learn some HTML
– Too much choice
– Has a style sheet
Wordpress- downsides
http://www.bellapaella.co.uk/
http://wordpress.com/
http://www.w3schools.com/php/
http://www.w3schools.com/html/
http://www.w3schools.com/css/
http://www.bellapaella.co.uk/
http://wordpress.com/
http://www.w3schools.com/php/
http://www.w3schools.com/html/
https://wordpress.org/plugins/
– Struggle through and use Wordpress
– DIY
– Shop around
– Only pay for hosting
– Do a bit at a time
Keeping costs down?
http://www.bellapaella.co.uk/
http://wordpress.com/
http://www.w3schools.com/php/
http://www.w3schools.com/html/
http://www.w3schools.com/css/
http://chrislema.com/comparing-drag-drop-wordpress-themes/
http://www.slideshare.net/EastBayWPMeetup/drag-anddrop-themes
http://www.seo-writer.co.uk/review-moonfruit-vs-wordpress/
– Create itself
– Write its own content
– Market itself
– Automatically appear in google
– Be the answer to your prayers
– Generate all your business
What a website will not do?
http://www.bellapaella.co.uk/
http://wordpress.com/
http://www.w3schools.com/php/
http://www.w3schools.com/html/
http://www.w3schools.com/css/
http://www.dummies.com/how-to/content/how-to-write-good-web-content.html
http://www.blueclawsearch.co.uk/blog/2013/11/01/develop-your-content-strategy-with-powerful-brand-storytelling/
http://socialmediatoday.com/feldmancreative/1611616/right-way-write-content
– Advertise your business
– Be a virtual business card
– Help you stand out
– Bring you business
– Make you money!
What a website will do?
http://www.bellapaella.co.uk/
http://wordpress.com/
http://www.w3schools.com/php/
http://www.w3schools.com/html/
http://www.w3schools.com/css/
http://realbusiness.co.uk/article/23073-are-you-using-seo-to-market-your-website
http://www.slideshare.net/EastBayWPMeetup/drag-anddrop-themes
http://www.seo-writer.co.uk/review-moonfruit-vs-wordpress/
You can all wake up now…
Any Questions?
E-mail: [email protected]
Twitter:@Battletoys
Personal E-mail: [email protected]
Thank You for Listening