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How to ManageYour Reputation on Glassdoor
(Even After a Layoff)
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Webinar Tips for Attendees
• By default audio is broadcasted through your speakers and everyone is muted
• If you do not have speakers or would like to call, in please do so by clicking on the phone icon with a question mark located on your dashboard
• Questions will be addressed during the Q&A portion of the webinar. Please post all questions for our speaker in the Q&A box
• The webinar is being recorded and will be available within 2-3 days with a copy of the slides
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Featured SpeakerFeatured Speakers
Lisa HoldenEmployer Communications
Manager at [email protected]
Laurie MartinVP Strategy & Growth
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Agenda
• Why Your Brand Matters
• How to Manage Your Brand
During a Layoff
• Responding to Feedback
• 5 Tips for Managing Your Reputation
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Why Your Brand Matters
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Why Word of Mouth Matters for Your Employer Brand
hope their friends and families will
see the complaints
75% 79% 70%
of exiting employees would not recommend
working for their employer
of people trustonline reviews overbrand advertising
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The secret to employer branding isnot to convince people that you’re
a good company, it’s to…
be a good company
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Internal Mobility
Recognition
Social Listening
STAND OUT AS AN EMPLOYER OF CHOICE
How to Influence Word of Mouth
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YOU CAN BE A GOOD COMPANY DURING A LAYOFF—EVEN WITH IMPACTED EMPLOYEES
But What About a Layoff?
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How to Be a Good Company During a Layoff
Communicate about the state of the business
Prepare managers
Support impacted employees
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Responding to Feedback
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Reviews on Glassdoor
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Reviews Are Good for Business!
of consumers trust reviews more when they see both good and bad reviews.
95%
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Who Should Respond?
Anyone at your company who isin a position tospeak on your behalf.
EXAMPLES: CEO, HR, PR OR MARKETING PROFESSIONALS
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How Often Should I Respond?
of job seekers find employer perspective useful when learning about jobs and companies
90%
RESPOND PROMPTLY BUILDS TRUST WITH CANDIDATES
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5 Tips to Follow WhenResponding to Reviews
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Tip No. 1: Be Professional
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Responding to a Review Shows that You Care
of consumers who experience a quick and effective brand response on social media are likely to recommend that brand to others.
71%
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Tip No. 2: Say Thank You
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of organizations suffer from a deficit in recognition according to a recent Bersin study.
Saying Thank You Shows You Are Listening
83%
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Tip No. 3: Address Specific Issues
LOOK AT THE PROS AND CONS IN THE EMPLOYER CENTER
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No One Is Perfect
BAD REVIEWS PROVIDE THE OPPORTUNITY FOR AUTHENTICITY
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Tip No. 4: Be Authentic
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Set Expectations Up Front by Being Authentic
of employees say new job realities differ from expectations set during the interview process.
61%
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Tip No. 5: Utilize Reviews to Fix Problems
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Benefits of Responding to Reviews
Find out more about OpenCompany at
employers.glassdoor.co.uk
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