Transcript
@sjrotter
the year 2002
TODAY
Average adult attention span?
Customer Journey
The Old Days…Stores and Sales People70%
Search – Social – Self-Directed
Today
VIRTUAL CONFERENCES
MOBILE CONTENT
RESEARCH REPORTS
VIDEO
44%
70%
33%
28%
25%
52%
15%
10%
WHAT DOES STORAGE, BRAVEHEART, THE SOUTH POLE AND A 200 TON TRUCK HAVE IN COMMON?
Pages With Video Attracted 2-3x More Visitors
157% Increase in Organic Traffic From Search Engines. (MarketingSherpa)
“When it comes to engagement, conversion and on-brand messaging, nothing delivers like video.”
ExactTarget
How long should a marketing video be?
14 Minutes???
©2014 Brightcove Inc45 |
New Research in 2014
Guided Selling
Conversion
52
Someone views a product video?
Use DBL for Campaigns
Tues October 7Live Stream Video
@sjrotter
