THE FAST TRACK TO CERTAIN FAILURE
—in 3 effortless steps —
For CEOs and Startups
How tocreate a sh*tty brand
(and we do mean effortless)
But first,some!obering facts(before your bubble"eally bursts)
@davidbrier
With a new business opening its doors every 80 minutes....
@davidbrier
With a new business opening its doors every 80 minutes....
You face 127 new competitors each week (that’s 6,600 each year).
@davidbrier
99% of those companies will make the same 3 mistakes.
@davidbrier
99% of those companies will make the same 3 mistakes. Creating nothing morethan a sh*tty brand.
@davidbrier
99% of those companies will make the same 3 mistakes. Creating nothing morethan a sh*tty brand. And a lousy company.
@davidbrier
The following slides show you the exact 3 steps to do that....
@davidbrier
The following slides show you the exact 3 steps to do that....So you can avoid making those same stupid mistakes.
@davidbrier
The following slides show you the exact 3 steps to do that....So you can avoid making those same stupid mistakes. And
succeed.@davidbrier
#esented with scientific precision
in!tartling Defy-O-Vision
The 3 Steps to a Sh*tty !and
Using cliches toconvey your brand’s
value and distinction
“How to create a sh*tty brand”
Step 1
Copying whatother brands are
doing to guidewhat your brandshould be doing
Using cliches toconvey your brand’s
value and distinction
“How to create a sh*tty brand”
Step 2and its by-product
Copying whatother brands are
doing to guidewhat your brandshould be doing
Using cliches toconvey your brand’s
value and distinction
me-toocrap
“How to create a sh*tty brand”
Step 2and its by-product
Copying whatother brands are
doing to guidewhat your brandshould be doing
What yourmother/spouse/best friend/dog
thinks your brand should be doing
Using cliches toconvey your brand’s
value and distinction
“How to create a sh*tty brand”
Step 3and its by-products
Copying whatother brands are
doing to guidewhat your brandshould be doing
What yourmother/spouse/best friend/dog
thinks your brand should be doing
Using cliches toconvey your brand’s
value and distinction
me-toocrap
“How to create a sh*tty brand”
Step 3and its by-products
Copying whatother brands are
doing to guidewhat your brandshould be doing
What yourmother/spouse/best friend/dog
thinks your brand should be doing
Using cliches toconvey your brand’s
value and distinction
me-toocrap
uselesscrud
“How to create a sh*tty brand”
Step 3and its by-products
Copying whatother brands are
doing to guidewhat your brandshould be doing
What yourmother/spouse/best friend/dog
thinks your brand should be doing
Using cliches toconvey your brand’s
value and distinction
me-toocrap
uselesscrud
mindlesswaste
“How to create a sh*tty brand”
Step 3and its by-products
Resulting in the final outcome...
Copying whatother brands are
doing to guidewhat your brandshould be doing
What yourmother/spouse/best friend/dog
thinks your brand should be doing
Using cliches toconvey your brand’s
value and distinction
me-toocrap
uselesscrud
mindlesswaste
“How to create a sh*tty brand”
Step 3in all its glory
Copying whatother brands are
doing to guidewhat your brandshould be doing
What yourmother/spouse/best friend/dog
thinks your brand should be doing
Using cliches toconvey your brand’s
value and distinction
me-toocrap
uselesscrud
mindlesswaste
“How to create a sh*tty brand”
Step 3in all its glory
sh*t
It’s that easy!
Want to delete this crap from your brand?
Want to delete this crap from your brand?
Use these 3"imple"teps...
1. Get"id of clichés
@davidbrier
1. Get"id of clichés2. Stop blindly copying what’s commonplace and be original
@davidbrier
1. Get"id of clichés2. Stop blindly copying what’s commonplace and be original
3. Stop!eeking out permission and agreement from everyone from the
mailman to your mother-in-law (she doesn’t know).
Be certain and confident.@davidbrier
1. Get"id of clichés2. Stop blindly copying what’s commonplace and be original
3. Stop!eeking out permission and agreement from everyone from the
mailman to your mother-in-law (she doesn’t know).
Be certain and confident.Or hire us.@davidbrier
Need more insight into creating a brand?Check out:
Subscribe: www.risingabovethenoise.com@davidbrier
Need more insight into creating a brand?Check out:
Subscribe: www.risingabovethenoise.com@davidbrier
Need more insight into creating a brand?Check out:
Subscribe: www.risingabovethenoise.com@davidbrier
Need more insight into creating a brand?Check out:
Subscribe: www.risingabovethenoise.com@davidbrierOr hire us.
Want more?
Want more?Subscribe at RisingAboveTheNoise.com
Want more?Subscribe at RisingAboveTheNoise.com
Follow David Brier on twitter:@davidbrier
Want more?Subscribe at RisingAboveTheNoise.com
Follow David Brier on twitter:@davidbrier
Design, art direction and text by David Brier of DBD International
Copyright 2013 DBD International
