Transcript
Page 1: How the Internet Has Changed Sales in 2011

The Aaron/Stockdale Paradoxhttp://www.flickr.com/photos/tonythemisfit/2860050075/

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Page 2: How the Internet Has Changed Sales in 2011

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

James Stockdale

1. Stay firm in your belief that you will prevail in the end;

2. Confront the brutal facts around you.

Page 3: How the Internet Has Changed Sales in 2011

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Economy

Page 4: How the Internet Has Changed Sales in 2011

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Should We be Worried?

Page 5: How the Internet Has Changed Sales in 2011

We Didn’t See It Cominghttp://www.facebook.com/#!/photo.php?fbid=67082396894&set=t.659498581&theater SCHIPUL THE WEB MARKETING COMPANY

(281) 497-6567 www.schipul.com

Page 6: How the Internet Has Changed Sales in 2011

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

2009 – 2010 (three quarters): 80%2010 – 2011 (three quarters): 43%

2011 is 2.6 x 2009

Page 7: How the Internet Has Changed Sales in 2011

Hard Knocks http://www.flickr.com/photos/drachmann/327122302/

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Page 8: How the Internet Has Changed Sales in 2011

Lessonshttp://www.flickr.com/photos/aboyandhisbike/3735800356/in/photostream/

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

1. Visualization

2. Motivation

3. Innovation

Page 9: How the Internet Has Changed Sales in 2011

Guess Work http://www.flickr.com/photos/foxtongue/2657434642/

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Page 10: How the Internet Has Changed Sales in 2011

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Most Leads Come From the Web

Page 11: How the Internet Has Changed Sales in 2011

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Most Dollars Come From the Referrals (House List)

Page 12: How the Internet Has Changed Sales in 2011

Same Over Time http://www.flickr.com/photos/dukeofuddebo/5606580203/

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Page 13: How the Internet Has Changed Sales in 2011

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Why?

Page 14: How the Internet Has Changed Sales in 2011

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

http://www.flickr.com/photos/pneumatic_transport/3522525936/

Page 15: How the Internet Has Changed Sales in 2011

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Real Content

Page 16: How the Internet Has Changed Sales in 2011

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

The Best in The World?

Page 17: How the Internet Has Changed Sales in 2011

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Prospect’s Experience?

Page 18: How the Internet Has Changed Sales in 2011

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Inbound Requests

Page 19: How the Internet Has Changed Sales in 2011

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Creating Interest

Page 20: How the Internet Has Changed Sales in 2011

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

What About Marketing Automation?

Page 21: How the Internet Has Changed Sales in 2011

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Motivationhttp://www.flickr.com/photos/suslik/6138755686/

Page 22: How the Internet Has Changed Sales in 2011

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Recognitionhttp://www.flickr.com/photos/teeves/4167464186/

Page 23: How the Internet Has Changed Sales in 2011

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Structure and Visionhttp://www.flickr.com/photos/jayneandd/4450623309/

Page 24: How the Internet Has Changed Sales in 2011

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Managing Expectations http://www.flickr.com/photos/kenjonbro/5826607098/

Page 25: How the Internet Has Changed Sales in 2011

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Introspectionhttp://www.flickr.com/photos/luisar/3544701879/

Page 26: How the Internet Has Changed Sales in 2011

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Hard Work http://www.flickr.com/photos/trevor-dennis/2520284728/

Page 27: How the Internet Has Changed Sales in 2011

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Believe You Can Do Anythinghttp://www.flickr.com/photos/luisar/3544701879/

Page 28: How the Internet Has Changed Sales in 2011

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

“Best Friggin Thing I Have Seen In Years”http://www.sfbig.org/

Page 29: How the Internet Has Changed Sales in 2011

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Advocateshttp://www.flickr.com/photos/31155079@N06/4413987121/

Page 30: How the Internet Has Changed Sales in 2011

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Reading Tea Leaveshttp://www.flickr.com/photos/wallyg/3162598529/

Page 31: How the Internet Has Changed Sales in 2011

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Failurehttp://www.flickr.com/photos/jaxsilver/4766356883/

Page 32: How the Internet Has Changed Sales in 2011

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Symbiosishttp://www.flickr.com/photos/wallyg/3162598529/

Page 33: How the Internet Has Changed Sales in 2011

Lessonshttp://www.flickr.com/photos/bizzyb0t/2755430320/

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

1. Visualization

2. Motivation

3. Innovation


Top Related