Download - HISTORY OF MODERN DRESS
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HISTORY OF MODERN DRESS
A LOOK AT 20TH CENTURY FASHIONS
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Fashion Movement principles
KEEP THIS IN MIND…• If economy is up (good)- hemline is up• If economy is down (bad) - hemline is down• Wars have given us a fashion trend
Hemline- the lowest edge of a garment, usually referring to the lower edge of a skirt or dress
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1900’s• Victorian style• Hourglass shape- created by corset
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1900’sWOMEN• Long hemlines• Modest- covered• Ruffles• Hats• Umbrellas• Gloves
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1900’sMEN• Hats• Canes• 3 piece suits• Dress shoes
• First introduction of the Letterman sweater
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1910’sWOMEN• Corset gone- natural silhouette• Big, wide fly away hats• Ladies getting into sports• Introduction of the hobble skirt
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1910’S
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1910’SWORLD WAR I- 1914• Trench warfare• Introduction of a new fashion…
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1910’sThe trench coat…then and now
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1920’sThe Age of Contradictions• Prohibition/Speak easy bars• Josephine Baker/can’t get work
Introduction of jazz, feature films, nail polish, cheek rouge
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1920’sWOMEN• With Jazz music introduction… Charleston
dance• Flappers- tassels, drop waist, pearls, short
hair cut
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1920’sSports still an interest among men and womenIntroduction of the v-neck tennis sweater• Trend created by Bill Tilden (tennis star)• Lacoste
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1920’sFur was big among men and women• Raccoon coats• Worn day or night
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1920’s1929- WALL STREET CRASH
This had a huge impact on the 1930’s
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1930’sWith the Depression, people turned their focus
on happier things to get their mind off of their troubles:
• Focus on Hollywood- glamour• Make-up
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1930’sMEN
More Hollywood influence…• Clark Gable (It Happened One Night)• Showed bare skin• White t-shirt sales went down
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1930’SWOMEN• Big shoulder pads• Narrow waist- accentuated by skinny belt• More conservative than 1920’s
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1940’sRationing of materials due to WWII• Fabrics used for uniforms, tents, parachutes• Women worked in factories• Women drew their nylons on• Shorter jackets, smaller pockets
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1940’sIntroduction of new trend caused by air
warfare…
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1940’sTHE AVIATOR JACKET• Aviator movie starring Leonardo DiCaprio• Jacket will evolve into another style during
next decade• What other trend became popular?
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1940’sZOOT SUITS• Big shoulders• Long jacket- mid thigh• High wasted pant- legs ballooned out• Bright colors• Noticeable patterns
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1940’sDESIGNERS:
Claire McCardell- American sportswear lookChristian Dior (1947)- The New Look
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1940’sOther important looks:• Tennis shoes worn outside of tennis court due
to new dance craze- Jitterbug• Beatniks- underground, anti-conformist
groups… black berets
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1950’sKnown as Baby Boom generation• Starting families• Women home with children• Social gatherings• Moves to suburbs
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1950’sWOMEN• Return to glamour• Natural hourglass shape• Pedal pushers, pencil skirts, ballet slippers,
coned shaped bust line• Fashion icon- Audrey Hepburn
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1950’sMarilyn Monroe
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1950’sTEENAGE FASHIONS• Jeans (Levi’s)• White t-shirt is back • Motorcycle jacket• “Greasers”- duck tail
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1950’sTEENAGE FASHIONS• Poodle skirt, saddle shoes, pony tails• Introduction of first bikini
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1950’sELVIS PRESLEY• The first “dude”• Bad boy image• Clean cut college boy
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1950’sINTRODUCTION OF BARBIE DOLL
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1960’sPOLITICAL/SOCIAL MOVEMENTS:• Black Panthers• Anti-war protests (Vietnam War)• Cold War
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1960’sBRITISH INVASION• Beatles• Mary Quant- first designer of mini-skirt• The MOD look
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1960’sTWIGGY• First supermodel• Different from full-figured women of earlier
decades
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1960’sSURFER LOOK• Beach Boys• Jan and Dean• Southern California look
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1960’sLANDING ON THE MOON• Cold War- race to the moon• Designer Pierre Cardin• Futuristic fashions
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1960’s
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1960’sHIPPIES• All different hemlines• Hair- Afro or long and straight• Fringe, suede, denim, quilt patchwork tops
and dress• Peace signs, tie-dye
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1960’sFASHION ICON• First lady Jackie O• Gloves, pill hats, pearls, big sunglasses• Elegant and chic
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1970’sMUSIC HAD HUGE IMPACT ON FASHIONS• Glam • Soul and funk• Punk• Disco
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1970’sGLAM• Gender bending• David Bowie, KISS
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1970’sSOUL AND FUNK• Black is beautiful• Afros• Wild outfits
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1970’sPUNK• The Ramones• British designer- Vivienne Westwood
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1970’sDISCO• Polyester pantsuits• Bell bottoms• Platforms
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1970’sDESIGNER YVES ST. LAURENT• Women going to workforce- women wearing
pantsuits• Safari jacket• Designer for legendary house- Christian Dior
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1970’sOTHER IMPORTANT LOOKS:• Exercise wear• Bohemian look• Ethnic prints
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1980’sTHE BIGGER THE BETTER
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1980’s• Big hair• Big shoulder pads• Big accessories• Bold, bright colors
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1980’sFIRST DESIGNER JEANS• Calvin Klein
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1980’sADROGYNOUS LOOKS• Guys look like girls• Girls look like guys
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1980’sFASHION ICONS
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1980’sOTHER IMPORTANT LOOKS:
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1980’sEND OF THE 1980’S:• Oklahoma City bombing• Persian/Gulf War• People concerned about authority- distrust of
government• Start of recession• Led to popular fashions in the 90’s
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1990’sNEW TREND DUE TO WAR…
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1990’sEXTREMES CAUSE REVERSALS• Lots of black
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1990’sGRUNGE• Seattle-based band- Nirvana• Flannels• Jeans• Messy hair• Doc Martens
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1990’sHIP-HOP• Baggy jeans• Athletic inspired• Designer Tommy Hilfiger• Cargo pants• Bling• Phat Farm
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1990’sGWEN STEFANI
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1990’sHAMMER TIME• Parachute pants…then• Harem pants…now
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1990’sEND OF 90’S:• Rave wear
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New milleniumWHAT DO THE 2000’S LOOK LIKE TO YOU?• Flats• Designer jeans (skinny jeans especially)• Bohemian look• Hair extensions/bob• Asymmetrical• Peace signs