Harnessing the power of social mediaHow to make social media work for your cause or community

1. Create a sense of identity

2. Share ideas and opinions

3. Network and get help

4. Connect in real time

Your turn

Your task:• Get ideas for a community consultation• Publicise and organise a Big Lunch• Organise a cleaner neighbourhood campaign• Recruit volunteers to your project• Encourage people to support local businesses

Your tools:• Which social media network(s)?• What techniques (pictures, hashtags, questions…)?• How will you get people interested in what you have to say?

Social media tips

• Try a range of social media tools• Publicise your social networks• Post regularly• Keep it visual• Create a dialogue• Let your personality shine through