Graphic Graphic CommunicationsCommunications
Introduction
&
History
Graphic Communications
• The technology of communicating information through photographic, drawing, computer and printed means.
Graphic Arts
• Technical area of producing printed products. Including the following: layout, copy prep, photo conversion, image carriers, image transfer, binding and finishing.
Graphic Communications Purpose
• Create products that communicate visually.– Books– Magazines– Newspapers– Packages– Garments
Why is Graphic Communication so powerful?
• People learn about 80% of what they know through their eyes.
1500 BC
• China 1st simple alphabet
105 AD
• China invention of paper
770 AD
• Japanese use wooden blocks for printing
880 AD
• China 1st book Diamond Sutra
1100 AD
• China use of movable symbols and characters made of baked clay
1450 AD• Germany: Johann Gutenberg develops
reusable movable metal type
• Beginning of mass communication
• One of the first items printed was the Bible
• 250 printed - 25 still exist today
1650 AD• Boston MA Harvard University 1st print
shop in America
• Matthew Daye publishes The Whole Book of Psalms
1688 AD
• Pennsylvania William Bradford (Quaker) 2nd print shop in America
1689 AD
• Pennsylvania William Rittenhouse 1st paper mill in America. Rittenhouse Mill
1796
• Germany Alois Senefelder applied an image to limestone using a grease pencil. He then wet the stone and found that ink stuck only to the image area.
• Beginning of Lithography
1957
• 1st Artificial satellite launched
• Sputnik
October 17, 1967
• A full size newspaper is transmitted by satellite, telephone wire and underground cable 5000 miles in less that 15 minutes.
• London, England – San Juan, Puerto Rico
1972
• Ray Tomlinson developed 1st e-mail program.
1977
• Apple introduces the 1st computer with color graphics $1300.
1984
• Apple introduces Macintosh
• Hewlett Packard introduces laser jet printer
• Beginning of desktop publishing
1985
• Adobe introduces Pagemaker
1985-1990
• Internet becomes available to general public
1986
• Kodak introduces 1st digital camera
1987
• Adobe introduces Pagemaker for Windows
1990s
• Many new desktop publishing programs introduced
• Most for Windows
Religion
• Religion was one of the most if not the single most important driving force in the development of printing.