Graphic Graphic CommunicationsCommunications

Introduction

&

History

Graphic Communications

• The technology of communicating information through photographic, drawing, computer and printed means.

Graphic Arts

• Technical area of producing printed products. Including the following: layout, copy prep, photo conversion, image carriers, image transfer, binding and finishing.

Graphic Communications Purpose

• Create products that communicate visually.– Books– Magazines– Newspapers– Packages– Garments

Why is Graphic Communication so powerful?

• People learn about 80% of what they know through their eyes.

1500 BC

• China 1st simple alphabet

105 AD

• China invention of paper

770 AD

• Japanese use wooden blocks for printing

880 AD

• China 1st book Diamond Sutra

1100 AD

• China use of movable symbols and characters made of baked clay

1450 AD• Germany: Johann Gutenberg develops

reusable movable metal type

• Beginning of mass communication

• One of the first items printed was the Bible

• 250 printed - 25 still exist today

1650 AD• Boston MA Harvard University 1st print

shop in America

• Matthew Daye publishes The Whole Book of Psalms

1688 AD

• Pennsylvania William Bradford (Quaker) 2nd print shop in America

1689 AD

• Pennsylvania William Rittenhouse 1st paper mill in America. Rittenhouse Mill

1796

• Germany Alois Senefelder applied an image to limestone using a grease pencil. He then wet the stone and found that ink stuck only to the image area.

• Beginning of Lithography

1957

• 1st Artificial satellite launched

• Sputnik

October 17, 1967

• A full size newspaper is transmitted by satellite, telephone wire and underground cable 5000 miles in less that 15 minutes.

• London, England – San Juan, Puerto Rico

1972

• Ray Tomlinson developed 1st e-mail program.

1977

• Apple introduces the 1st computer with color graphics $1300.

1984

• Apple introduces Macintosh

• Hewlett Packard introduces laser jet printer

• Beginning of desktop publishing

1985

• Adobe introduces Pagemaker

1985-1990

• Internet becomes available to general public

1986

• Kodak introduces 1st digital camera

1987

• Adobe introduces Pagemaker for Windows

1990s

• Many new desktop publishing programs introduced

• Most for Windows

Religion

• Religion was one of the most if not the single most important driving force in the development of printing.