Google Play ASO (App Store Optimization) for
Apps & Games
What is ASO?
• ASO stands for App Store Optimization.
• ASO is closely related to SEO (Search Engine Optimization).
• SEO is about ranking websites on Google Search Engine where ASO is about ranking apps on Google Play.
Installs
One of the biggest factors to take in consideration is how many installs your app is receiving.
More Installs = Higher Ranking
Installs vs Uninstall Rate
The Install vs Uninstall rates plays a crucial role in ranking your app. A high uninstall rate means people are not enjoying your app which results in a poorer ranking.
Tip: Fix all the bugs & issues that users are experiencing causing them to uninstall your app.
Ratings
This somewhat goes in hand to hand with the Installs vs Uninstall rate. Poor rated apps result in poor ranking on Google Play.
Tip: Ask the user how they are enjoying your app. If they are enjoying it request them to leave a rating if they aren’t ask them how you can better their experience.
Social Sharing
Your app being shared on various social networks like Google Plus, Facebook & Twitter helps you with a better ranking. It shows that people are enjoying your app so much that they are going out of their way to share it with their friends as well.
Link Building
Get popular and authoritative websites to write about your app and link back to your app on Google Play.
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