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Utilizing Website Visitor Data
Sean Rose - Vice President, Marketing
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Session Overview
Part 1: Why Is This Important?
Part 2: Key Terms
Part 3: Basic Data
Part 4: Advanced Data & Sponsor Data
Part 5: How Demosphere Can Help
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Why Care?
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Your Organization Today
When thinking about website optimization, you...
don’t know what this means.
don’t understand the potential benefits.
overlook and underestimate its value.
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What Your Org. Can BeWhen thinking about website optimization, you...
understand what to do and where to look.
see the results reflected in data.
realize the value that exists.
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Demosphere Knows Youth Sports!
1,200+ customers.
23+ years of experience.
8+ years of experience personally.
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Key Terms
Visits (Unique)
Page Views
Pages/Visit
Bounce Rate
More terms.
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Audience Overview
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Navigation
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Looking for Clues
Basic Visitor Data
Traffic Sources
Referring Sites
Top Content
Keywords?
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Annotations
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Visitor Segments
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Acquisition —> All Traffic
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Acquisition —> Referrals
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Popular Content
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Secondary Dimension
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AdvancedReview pages w/ high bounce rate
Focus on referring sites
Focus content around keywords
Timing
Set goals
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Dig Deeper
Identify 3-5 KPIs
Campaign URL Builder
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Dashboards
Bring together custom info on one screen.
Make your own.
Add from the ‘net.
Get weekly updates.
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Create Goals
What do you hope to achieve?
What will define success?
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Track Conversions
Submit a form (funnel).
Do something.
Stay a certain amount of time.
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Time Savers
Shortcut Button
Intelligence Events
Daily | Weekly | Monthly
Be notified when something important happens
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Judge Success
Monthly/Quarterly/Annually
Report on the KPIs
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What Do Sponsors Want?
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Valuable Information…
Potential Exposure (visitors & unique visitors)
New visitors
Location
Time on site.
Organizational Demographics.
Case Study of other successful sponsors.
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Full Service
What type of exposure was gained?
How many clicks?
Use Behavior —> Events —> ‘outbound-article’
Create a Conversion Goal
Renewal terms?
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Demosphere Can Help
Professional, integrated design
Easy-to-use interface
Ultimate flexibility
Peace of mind
Google Analytics automatically integrated.
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Bonuses
Recommendations & Best Practices based on 23+ years of experience
Best-in-class Support + Learning Tools
Positioned on the cutting edge.
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Investment
$500/$1,000 Design
$500/$1,800 Annually
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Wrap Up
Questions? [email protected]
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