Download - Google AdWords Introduction
Google AdWordsRobert Dempsey, CEO & Founder
What we’ve gotThe lies Google will tell you
A (bit more than a) few words on keyword research
From keywords to ad groups
Split testing your ads
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What we’ve gotMake your website fulfill your promise
Landing pages and A/B testing
Tracking everything
Tips from the trenches
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4
Google Lies
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NOT $5 - $7
KW Research
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Start in the right place
Focus on your ideal client
Capture their language
Tools are last
ToolsSurvey Monkey
Rank Tracker - $$$
Market Samurai - $
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ResourcesLivingston 37 Emotional Benefits
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Ad Groups
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Example
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Structure
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Account
Campaign
Ad Group
Campaign
Ad Group Ad Group Ad Group
AdKeywordKeywordKeyword
AdKeywordKeywordKeyword
AdKeywordKeywordKeyword
AdKeywordKeywordKeyword
Example
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Dempsey Marketing
XYZ Insurance Company
Home Insurance
Ad #1KeywordKeywordKeyword
Ad #2KeywordKeywordKeyword
Auto Insurance
Ad #1KeywordKeywordKeyword
Ad #2KeywordKeywordKeyword
For The Rest
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AND the 1-hour webinar recording, join
the Dempsey Marketing Tribe: http://JoinTri.be/31320