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Going Where Our Patrons are Online
Meredith FarkasComputers in Libraries
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The Situation
• We have great resources.
• We are often bad at marketing our resources.
• We are often not the first place they think of when doing research.
• There are certain places online where our students congregate.
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Building Presence in Social Networking
Software
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What is Social Networking Software?
• Applications that allow people to publicly articulate their social networks and make new connections.
• Centered around the profile
• Uses
• Making friends/keeping in touch with friends
• Making business contacts/networking
• Finding people to date
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• Largest number of registered users among college-focused sites
• 85% of American college students use it
• 34 million members worldwide
• Used to be only for members of institutions of higher education; now open to everyone
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Making Friends
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Anatomy of a ProfileWhat she is up to now
Her friends & our mutual
friends
Basic personal data
Way to follow what
she’s been up to (at least
on Facebook)
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Anatomy of a ProfileMore about
her (interests, websites,
etc.)
Pulling in data from other
sitesEducational
and employment
history
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Anatomy of a ProfileEven more about her
Other applications let you tell
people more about
yourself, your activities, and
interests
Can import content from an external
blog
Can post photos
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Anatomy of a ProfilePeople can
post messages to
her
Messages from her friends
Groups she is a member of
Gifts she has received
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Facebook Groups
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Facebook Groups
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Facebook Groups
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Facebook Pages
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Student use of Facebook
• No longer alone in a crowd
• Class of 20__ groups for newly accepted students
• Get to know the people in your classes before you even start classes
• Keep in touch with friends from other schools
• Join groups to find others with common interests
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Facebook Applications
• In May, Facebook opened up an application development platform
• Applications can be created that work within Facebook
• At first, could not create apps that take people away from Facebook (like search)
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Facebook overload
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MySpace
• Currently, the most popular social networking site
• Over 200 million accounts
• Open to all
• By default, anyone can see your profile
• Profiles can be customized using HTML & CSS
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Anatomy of a profileVital stats
Things you can do with her profile
Music that plays when
someone visits the profile
Blog
Current status
Free-form “about me” field
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Anatomy of a profileCan post videos
Interests
Friends
More personal details
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Anatomy of a profile
Comments from friends
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Group features
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Group features
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Library uses of Facebook and MySpace
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Why have a library profile?
• To build presence where our users are
• To provide a portal to our services
• To get feedback from our users
• To look cool?
• NO WAY!
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Building Presence in Facebook
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Facebook Apps for Libraries
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Search Tools
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Other Tools
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Apps in Action
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Apps in Action
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The Ultimate Liaison Profile
• Catalog/database search tool
• Syndicate subject news and/or library news
• Show things you’ve bookmarked for them
• Use LibGuides to display subject guides
• Display new books in their subject area
• MeeboMe to chat with the liaison
• Use slideshare or video sharing to post instructional content
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Getting Feedback in Facebook
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Building Presence in MySpace
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Practical considerations
• Which services (if any) do your populations use?
• What is the purpose of your profile/group?
• How can you pull useful content into your presence?
• How are you going to raise awareness about your presence (marketing)?
• Friending policies? Joining groups? Inappropriate messages?
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Librarians on Facebook
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Building Presence in Online Courseware
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What is online courseware?
• A piece of software or suite of tools that enable course management and delivery
• Also known as Learning Management System (LMS) or Course Management System (CMS)
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Options
• Provide a link to the regular library website inside of the classroom
• Create a portal to library services within the courseware
• Create custom library pages within each classroom
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Issues
• Rapport building
• Access
• Time
• Technical
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Thanks!
Presentation wiki atmeredithfarkas.wetpaint.com