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GOING MOBILE: Building a recruitment strategy for a connected generation A discussion prepared by Andrew Soane 21st March 2013
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Andrew Soane Director of Client Development 24 years in employer branding, candidate attraction, and digital recruitment
Key clients: BP, BT, Coca Cola, Ernst & Young, Manpower Group, Philip Morris International, Telefónica, Tesco, Thomas Cook, Unilever, Yell, SThree
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ABOUT THE SPEAKER
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Market outlook
Opportunities
Building a mobile recruitment model
Questions
CONTENTS
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MARKET OUTLOOK
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Picture: seismic shift
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Picture: seismic shift
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Source:
DEVICE SALES
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Source: Mary Meeker/Morgan Stanley, ‘Internet Trends’, April 2012
MOBILE v DESKTOP BROWSING
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Picture: dual screening Plus stats
MOBILE ISN’T MOBILE
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SOCIAL
200m
400m
600m
800m
1,000m
All users Mobile users
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MOBILE RECRUITMENT
Browsed the internet Searched for jobs
Source: www.thinkwithgoogle.com (2011 data)
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Between Jan 2012 – Sept 2012, recruitment searches
increased x16 on mobile devices
1 in 5 searches on mobile device
4 out of 5 job seekers would search for a job on mobile (most would like to apply as well)
Job seekers are platform diagnostic (typically they use 4 devices and switch between all 4)
MOBILE RECRUITMENT
Source: Emma Frazer, Head of Recruitment, Google UK
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OPPORTUNITIES
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#1. Social = mobile (Don’t drive users to desktop site).
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#2. Websites are dead. (Long live mobile).
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BUILDING A MOBILE RECRUITMENT MODEL
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IMPLEMENT A
MOBILE 1 ST
STRATEGY
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IMPLEMENT A
MOBILE 1 ST
STRATEGY
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IMPLEMENT A
MOBILE 1 ST
STRATEGY
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PROVIDE A
SEAMLESS experience
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PROVIDE A
SEAMLESS experience
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PLATFORMS THINK ABOUT
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Mobile site (‘m-site’) or native App?
iOS, Android, Windows 8 (BB10, Ubuntu, Firefox etc)?
Smartphone, tablet or “phablet”?
Responsive design?
PLATFORM CONSIDERATIONS
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Mobile site essential for smartphone users
Responsive design for desktop, tablets and minitablets/phablets
If App is required: Windows, Android, iOS
Functionality appropriate to user experience
RECOMMENDATIONS
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Mobile will soon overtake desktop web as primary browsing/job search channel – PLAN NOW!
Implement a mobile 1st strategy
Provide a seamless experience
Consider how/what platforms carefully
IN SUMMARY
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Questions? For further information please contact: Andrew Soane, Director of Client Development Tel: +44 (0)207 392 1712 Mob: +44 (0)796 401 9741 Email: [email protected] LinkedIn: uk.linkedin.com/in/andrewsoane/ © Copyright 4MAT.com Limited 2013
