going mobile: building a recruitment strategy for a connected generation
DESCRIPTION
Technology and recruitment commentators alike agree that 2013 is the ‘year of mobile’. In this session, we look at the key trends that are driving this shift and the business case for mobile in terms of recruitment. We’ll explore the opportunities for employers, and some of the things they’ll need to think about to ensure they have a robust mobile recruitment platform in place.TRANSCRIPT
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GOING MOBILE: Building a recruitment strategy for a connected generation A discussion prepared by Andrew Soane 21st March 2013
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Andrew Soane Director of Client Development 24 years in employer branding, candidate attraction, and digital recruitment
Key clients: BP, BT, Coca Cola, Ernst & Young, Manpower Group, Philip Morris International, Telefónica, Tesco, Thomas Cook, Unilever, Yell, SThree
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ABOUT THE SPEAKER
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Market outlook
Opportunities
Building a mobile recruitment model
Questions
CONTENTS
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MARKET OUTLOOK
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Picture: seismic shift
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Picture: seismic shift
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Source:
DEVICE SALES
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Source: Mary Meeker/Morgan Stanley, ‘Internet Trends’, April 2012
MOBILE v DESKTOP BROWSING
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Picture: dual screening Plus stats
MOBILE ISN’T MOBILE
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SOCIAL
200m
400m
600m
800m
1,000m
All users Mobile users
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MOBILE RECRUITMENT
Browsed the internet Searched for jobs
Source: www.thinkwithgoogle.com (2011 data)
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Between Jan 2012 – Sept 2012, recruitment searches
increased x16 on mobile devices
1 in 5 searches on mobile device
4 out of 5 job seekers would search for a job on mobile (most would like to apply as well)
Job seekers are platform diagnostic (typically they use 4 devices and switch between all 4)
MOBILE RECRUITMENT
Source: Emma Frazer, Head of Recruitment, Google UK
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OPPORTUNITIES
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#1. Social = mobile (Don’t drive users to desktop site).
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#2. Websites are dead. (Long live mobile).
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BUILDING A MOBILE RECRUITMENT MODEL
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IMPLEMENT A
MOBILE 1 ST
STRATEGY
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IMPLEMENT A
MOBILE 1 ST
STRATEGY
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IMPLEMENT A
MOBILE 1 ST
STRATEGY
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PROVIDE A
SEAMLESS experience
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PROVIDE A
SEAMLESS experience
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PLATFORMS THINK ABOUT
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Mobile site (‘m-site’) or native App?
iOS, Android, Windows 8 (BB10, Ubuntu, Firefox etc)?
Smartphone, tablet or “phablet”?
Responsive design?
PLATFORM CONSIDERATIONS
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Mobile site essential for smartphone users
Responsive design for desktop, tablets and minitablets/phablets
If App is required: Windows, Android, iOS
Functionality appropriate to user experience
RECOMMENDATIONS
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Mobile will soon overtake desktop web as primary browsing/job search channel – PLAN NOW!
Implement a mobile 1st strategy
Provide a seamless experience
Consider how/what platforms carefully
IN SUMMARY
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Questions? For further information please contact: Andrew Soane, Director of Client Development Tel: +44 (0)207 392 1712 Mob: +44 (0)796 401 9741 Email: [email protected] LinkedIn: uk.linkedin.com/in/andrewsoane/ © Copyright 4MAT.com Limited 2013