![Page 1: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/1.jpg)
@hannah_bo_banna
going down the rabbit hole…chaos,curiosity, & creativity
@hannah_bo_banna
![Page 2: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/2.jpg)
@hannah_bo_banna
hello there!
![Page 3: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/3.jpg)
![Page 4: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/4.jpg)
@hannah_bo_banna
my team’s job is to make things that journalists want to write about
& people want to share
![Page 5: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/5.jpg)
@hannah_bo_banna
huh?
![Page 6: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/6.jpg)
this was created for Expedia, it’s a series of vintage travel posters commemorating the wildlife we’ve lost
![Page 7: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/7.jpg)
links from over 150 domains
![Page 8: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/8.jpg)
this was created for Sage,it explores what these $1bn start-ups & the people who founded them have in common
![Page 9: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/9.jpg)
links from over 240 domains
![Page 10: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/10.jpg)
this was created for GoCompare,it reveals the movies with the highest on-screen death counts over the past 80 years
![Page 11: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/11.jpg)
links from over 500 domains
![Page 12: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/12.jpg)
@hannah_bo_banna
last year we created 50 thingers(so we were launching at a rate of about one per week)
![Page 13: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/13.jpg)
@hannah_bo_banna
this year we’re doing 75(or maybe more…)
![Page 14: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/14.jpg)
@hannah_bo_banna
here’s the thing I don’t normally admit
![Page 15: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/15.jpg)
@hannah_bo_banna
for every twenty ideas I come up with,
only one is likely to be worth making
![Page 16: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/16.jpg)
@hannah_bo_banna
on this basis I’ll need to come up with around 1,500 ideas this year
![Page 17: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/17.jpg)
{insert your own expletive here}
![Page 18: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/18.jpg)
fortunately I’m not alone J
![Page 19: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/19.jpg)
@hannah_bo_banna
nevertheless, on this basis we’ll need to come up with around 1,500 ideas this year
![Page 20: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/20.jpg)
{insert your own expletive here}
![Page 21: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/21.jpg)
@hannah_bo_banna
so creativity is something I think about a lot
![Page 22: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/22.jpg)
@hannah_bo_banna
or, more accurately, what it means to be creative
![Page 23: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/23.jpg)
@hannah_bo_banna
creativehaving a good imagination or original ideas
![Page 24: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/24.jpg)
@hannah_bo_banna
raise your hand if you think you’re creative
![Page 25: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/25.jpg)
@hannah_bo_banna
so the rest of youdo not consider yourselves creative
![Page 26: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/26.jpg)
@hannah_bo_banna
raise your hand if you used to make up games as a child
![Page 27: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/27.jpg)
as an adult you see a cardboard box
![Page 28: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/28.jpg)
but as a child you saw a treasure chest
![Page 29: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/29.jpg)
a boat
![Page 30: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/30.jpg)
a transmogrifier
![Page 31: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/31.jpg)
a time machine
![Page 32: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/32.jpg)
@hannah_bo_banna
we were all creative
![Page 33: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/33.jpg)
@hannah_bo_banna
raise your hand if you used to make up stories as a child
![Page 34: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/34.jpg)
after I saw jaws for the first time, aged 7,I wrote my own version
![Page 35: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/35.jpg)
@hannah_bo_banna
I felt that the sea was too limiting in terms of potential terror
![Page 36: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/36.jpg)
@hannah_bo_banna
so in my version jaws could swim through the earth’s mantle
& pop up through the crust to terrorise people
![Page 37: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/37.jpg)
@hannah_bo_banna
as stories go I thought it was pretty great
![Page 38: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/38.jpg)
@hannah_bo_banna
I gave it to my dad to read
![Page 39: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/39.jpg)
@hannah_bo_banna
my dad said that the earth’s mantle was mainly solid so jaws couldn’t swim through it
![Page 40: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/40.jpg)
@hannah_bo_banna
he also said that the mantle was too hot(between 500-900 degrees)
![Page 41: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/41.jpg)
@hannah_bo_banna
he said jaws would not be able to breathe in the mantle
![Page 42: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/42.jpg)
@hannah_bo_banna
he mentioned something about it being pretty tough to break through the earth’s crust
![Page 43: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/43.jpg)
@hannah_bo_banna
[tough review]
![Page 44: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/44.jpg)
@hannah_bo_banna
I responded that jaws had been stung by a radioactive jellyfish & had special powers now
![Page 45: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/45.jpg)
@hannah_bo_banna
I said it was a bit like what happened to Peter Parker
![Page 46: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/46.jpg)
@hannah_bo_banna
I took two things I liked & mashed them together to make something new
![Page 47: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/47.jpg)
@hannah_bo_banna
jaws + spiderman = a better story(according to me, aged 7)
![Page 48: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/48.jpg)
@hannah_bo_banna
we all used to do this,it’s how we came up with games & stories
![Page 49: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/49.jpg)
@hannah_bo_banna
somewhere along the way most of us stopped
![Page 50: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/50.jpg)
@hannah_bo_banna
& now we say we’re not creative
![Page 51: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/51.jpg)
@hannah_bo_banna
but we are
![Page 52: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/52.jpg)
@hannah_bo_banna
I just think that how we define creative is a bit broken
![Page 53: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/53.jpg)
@hannah_bo_banna
creativehaving a good imagination or original ideas
![Page 54: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/54.jpg)
@hannah_bo_banna
children are creative
![Page 55: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/55.jpg)
@hannah_bo_banna
they imagine all sorts of things
![Page 56: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/56.jpg)
@hannah_bo_banna
but they don’t sweat the originality bit
![Page 57: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/57.jpg)
@hannah_bo_banna
or rather, they arrive at originality via a roundabout route
![Page 58: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/58.jpg)
@hannah_bo_banna
jaws + spiderman = a better story(according to me, aged 7)
![Page 59: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/59.jpg)
@hannah_bo_banna
two ideas smooshed together = an original idea
![Page 60: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/60.jpg)
@hannah_bo_banna
right now you’re probably thinking
![Page 61: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/61.jpg)
@hannah_bo_banna
what has this:jaws + spiderman = a better story
![Page 62: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/62.jpg)
@hannah_bo_banna
got to do with stuff like this…
![Page 63: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/63.jpg)
![Page 64: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/64.jpg)
![Page 65: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/65.jpg)
![Page 66: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/66.jpg)
@hannah_bo_banna
I think that if you need to come up with 1,500 ideas
![Page 67: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/67.jpg)
@hannah_bo_banna
you stand a better chance of succeeding if you ditch your obsession with originality
![Page 68: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/68.jpg)
@hannah_bo_banna
(trying to be original is crippling in any case)
![Page 69: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/69.jpg)
@hannah_bo_banna
instead, find things you love
& build upon them to make something new
![Page 70: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/70.jpg)
![Page 71: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/71.jpg)
@hannah_bo_banna
were inspired by these…
![Page 72: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/72.jpg)
![Page 73: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/73.jpg)
@hannah_bo_banna
Mythical Beasts - a series of vintage travel posters by graphic designer Fro Reza
(who was likely inspired by someone like David Klein)
![Page 74: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/74.jpg)
![Page 75: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/75.jpg)
![Page 76: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/76.jpg)
@hannah_bo_banna
was inspired by this…
![Page 77: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/77.jpg)
![Page 78: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/78.jpg)
![Page 79: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/79.jpg)
@hannah_bo_banna
was inspired by this…
![Page 80: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/80.jpg)
![Page 81: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/81.jpg)
@hannah_bo_banna
find things you love & build upon them to make something new
![Page 82: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/82.jpg)
@hannah_bo_banna
I feel like I sort of knew this already
![Page 83: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/83.jpg)
@hannah_bo_banna
but it wasn’t until I read this that it clicked for me
![Page 84: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/84.jpg)
![Page 85: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/85.jpg)
![Page 86: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/86.jpg)
![Page 87: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/87.jpg)
@hannah_bo_banna
but wait, stealing is bad, right?
![Page 88: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/88.jpg)
@hannah_bo_banna
don’t *just* steal
![Page 89: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/89.jpg)
@hannah_bo_banna
steal like an artist
![Page 90: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/90.jpg)
@hannah_bo_banna
know the difference between ‘good’ and ‘bad’ theft
![Page 91: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/91.jpg)
bad theft = just make some more vintage travel posters of mythical beasts
![Page 92: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/92.jpg)
bad theft = steal the data, redesign it, maybe change the name
![Page 93: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/93.jpg)
bad theft = just make this beautiful
![Page 94: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/94.jpg)
@hannah_bo_banna
sometimes the line between good and bad theft is blurry
![Page 95: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/95.jpg)
@hannah_bo_banna
I can’t tell you where the line is
![Page 96: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/96.jpg)
@hannah_bo_banna
but just because you *can* get away with itdoesn’t mean that you should
![Page 97: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/97.jpg)
@hannah_bo_banna
steal responsibly in order to come up with ideas
![Page 98: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/98.jpg)
@hannah_bo_banna
what does that look like?
![Page 99: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/99.jpg)
@hannah_bo_banna
in the past, when people asked me how I came up with ideas
this was my answer
![Page 100: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/100.jpg)
@hannah_bo_banna
I do hours and hours and hours of research, I drink a lot of coffee, I lose my mind because all my ideas are terrible, I decide f*ck it, I get drunk…
![Page 101: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/101.jpg)
![Page 102: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/102.jpg)
@hannah_bo_banna
the next day…I regret getting drunk, I do more research, I try harder to come up with ideas, I typically lose my mind again...
![Page 103: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/103.jpg)
@hannah_bo_banna
I keep on doing this until I come up with some stuff I think might work…
![Page 104: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/104.jpg)
@hannah_bo_banna
it’s not an especially helpful answer, huh?
![Page 105: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/105.jpg)
@hannah_bo_banna
today I want to try to give you a slightly better answer
![Page 106: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/106.jpg)
@hannah_bo_banna
this stealing like an artist thing helps
![Page 107: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/107.jpg)
this is the research phase
![Page 108: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/108.jpg)
@hannah_bo_banna
step one
![Page 109: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/109.jpg)
‘find things you love’
![Page 110: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/110.jpg)
@hannah_bo_banna
do this constantly
![Page 111: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/111.jpg)
@hannah_bo_banna
there’s likely to be something in every book you read, every film you see,
every song you listen to, art in all its forms, the stuff you see online, on street signs, in slogans, in overheard conversations…
![Page 112: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/112.jpg)
@hannah_bo_banna
here are a few examples…
![Page 113: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/113.jpg)
@hannah_bo_banna
“it’s often a person’s mouththat broke their nose”
~ overheard on the last train home
![Page 114: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/114.jpg)
great ape-spectations(http://windoodles.tumblr.com/)
![Page 115: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/115.jpg)
@hannah_bo_banna
“making a killing on Wall Street might be a harmless turn of phrase, but it only enjoys traction because
of the culture it takes place in”
~ Irvine Welsh, intro to American Psycho by Bret Easton Ellis
![Page 116: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/116.jpg)
@hannah_bo_banna
make it your mission to constantly capture this stuff
![Page 117: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/117.jpg)
‘find things you love’
![Page 118: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/118.jpg)
@hannah_bo_banna
step two
![Page 119: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/119.jpg)
@hannah_bo_banna
when it comes to concepts for clientsfinding things *I* love can be tough
![Page 120: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/120.jpg)
@hannah_bo_banna
but actually,*I* might not need to love them
![Page 121: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/121.jpg)
‘find things you love’
![Page 122: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/122.jpg)
‘find things which provoke an emotional response in your target audience’
![Page 123: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/123.jpg)
@hannah_bo_banna
huh?
![Page 124: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/124.jpg)
@hannah_bo_banna
we only share things if they make us feel something
![Page 125: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/125.jpg)
@hannah_bo_banna
which makes social shares a reasonable proxy for strength of emotional response
![Page 126: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/126.jpg)
@hannah_bo_banna
to begin, figure out where you want coverage(start with 5-10 sites)
![Page 127: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/127.jpg)
@hannah_bo_banna
find out which content is most sharedon those sites
![Page 128: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/128.jpg)
![Page 129: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/129.jpg)
@hannah_bo_banna
actually, while we’re here…
![Page 130: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/130.jpg)
@hannah_bo_banna
don’t just find out *what* people share,try to figure out
*why* people are sharing this stuff
![Page 131: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/131.jpg)
@hannah_bo_banna
especially if you it’s not something you care about it
![Page 132: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/132.jpg)
nearly 14k people shared this on facebook?!
![Page 133: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/133.jpg)
@hannah_bo_banna
talk to a human being who cares about this stuff
![Page 134: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/134.jpg)
@hannah_bo_banna
if you don’t get your target audience,it’s likely they won’t get your content
![Page 135: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/135.jpg)
![Page 136: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/136.jpg)
@hannah_bo_banna
figure out where you want coverage(start with 5-10 sites)
![Page 137: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/137.jpg)
@hannah_bo_banna
find out which content is most sharedon those sites & why
![Page 138: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/138.jpg)
money,life hacks,
mindfulness, happiness
![Page 139: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/139.jpg)
leadership, intuition,
intelligence, instinct
![Page 140: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/140.jpg)
money, cost of living,
happiness
leadership, power,
influence
![Page 141: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/141.jpg)
@hannah_bo_banna
read the articles, make notes,
& create a separate list of topics to explore further
![Page 142: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/142.jpg)
save anything worth stealing
![Page 143: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/143.jpg)
@hannah_bo_banna
now do this again with [site + each topic]
(leadership, life hacks, money, happiness, intuition, intelligence, instinct, power, influence, cost of living)
![Page 144: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/144.jpg)
save anything worth stealing
![Page 145: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/145.jpg)
@hannah_bo_banna
start with 5-10 sites[search site]
make a note of topics[search site + topics]
note down more topics[now you’ve explored a subset of topics across 5-10 sites]
![Page 146: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/146.jpg)
@hannah_bo_banna
now do this again with [each topic]
(leadership, life hacks, money, happiness, intuition, intelligence, instinct, power, influence, cost of living)
![Page 147: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/147.jpg)
@hannah_bo_banna
create a separate list of sites to explore further
![Page 148: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/148.jpg)
save anything worth stealing
![Page 149: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/149.jpg)
@hannah_bo_banna
now do this again with [new sites + each topic]
![Page 150: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/150.jpg)
save anything worth stealing
![Page 151: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/151.jpg)
@hannah_bo_banna
start with 5-10 sites[search site]
make a note of topics[search site + topics]
note down more topics[now you’ve explored a subset of topics across 5-10 sites]
[search topics]make a note of sites you’ve not explored yet
[search new sites + topics][now you’ve explored a subset of topics across many more sites]
![Page 152: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/152.jpg)
@hannah_bo_banna
now take your list of topics & come up with a bunch more related topics
![Page 153: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/153.jpg)
![Page 154: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/154.jpg)
@hannah_bo_banna
now do this again with [each new topic]
(efficiency, productivity, creativity, work life balance, problem solving, prioritising,all of the above + apps and tools)
![Page 155: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/155.jpg)
@hannah_bo_banna
create another list of sites to explore further
![Page 156: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/156.jpg)
save anything worth stealing
![Page 157: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/157.jpg)
@hannah_bo_banna
now do this again with [new sites + each of your previous topics]
![Page 158: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/158.jpg)
save anything worth stealing
![Page 159: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/159.jpg)
@hannah_bo_banna
start with 5-10 sites[search site]
make a note of topics[search site + topics]
note down more topics[now you’ve explored a subset of topics across 5-10 sites]
[search topics]make a note of sites you’ve not explored yet
[search new sites + topics][now you’ve explored a subset of topics across many sites]
come up with more topics[search new topics]
make a note of sites you’ve not explored yet[search new sites + all the topics]
[now you’ve explored a bunch of topics across many sites]
![Page 160: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/160.jpg)
@hannah_bo_banna
are your heads spinning?
![Page 161: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/161.jpg)
@hannah_bo_banna
you’re not done yet
![Page 162: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/162.jpg)
@hannah_bo_banna
now google your topics
![Page 163: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/163.jpg)
@hannah_bo_banna
try google image search
![Page 164: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/164.jpg)
@hannah_bo_banna
search reddit
![Page 165: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/165.jpg)
@hannah_bo_banna
go to the library
![Page 166: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/166.jpg)
@hannah_bo_banna
(these are just examples, there’s loads more you can explore)
![Page 167: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/167.jpg)
@hannah_bo_banna
by the end of this, you should have tonnes of stuff worth stealing
![Page 168: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/168.jpg)
@hannah_bo_banna
you’ll have a much clearer idea of the content landscape
![Page 169: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/169.jpg)
@hannah_bo_banna
& you’ll have a better understanding of what your target audience share & why
![Page 170: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/170.jpg)
@hannah_bo_banna
step three
![Page 171: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/171.jpg)
@hannah_bo_banna
take the stuff you love
![Page 172: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/172.jpg)
@hannah_bo_banna
& try to mash it up with the stuff your target audience care about
![Page 173: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/173.jpg)
@hannah_bo_banna
use both as building blocks to make something new
![Page 174: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/174.jpg)
@hannah_bo_banna
wait, that sounds hard…how do you do that bit?
![Page 175: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/175.jpg)
@hannah_bo_banna
I’ll try to explain with an example
![Page 176: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/176.jpg)
@hannah_bo_banna
back in 2014 I had a client that sold books
![Page 177: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/177.jpg)
@hannah_bo_banna
I love books(so I thought this would be easy)
![Page 178: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/178.jpg)
@hannah_bo_banna
research suggested that the most voracious readers are often would-be writers
![Page 179: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/179.jpg)
@hannah_bo_banna
I wanted to make something for those voracious readers & would-be writers
![Page 180: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/180.jpg)
@hannah_bo_banna
they say everyone has a novel in them& I wanted to prove that it’s never too late
![Page 181: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/181.jpg)
I’d seen how successful this was…
![Page 182: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/182.jpg)
& this is (very loosely) based on that -it shows how many books the best loved authors published, & when they published
their breakthrough: from Jack Kerouac aged 26, to Rosamunde Pilcher aged 65
![Page 183: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/183.jpg)
@hannah_bo_banna
the message was,there’s still time to write that first novel
![Page 184: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/184.jpg)
@hannah_bo_banna
actually that’s a pretty sanitised version
![Page 185: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/185.jpg)
@hannah_bo_banna
I eventually arrived at that piece with a coherent message
![Page 186: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/186.jpg)
but, I disappeared down a bunch of rabbit holes first
![Page 187: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/187.jpg)
@hannah_bo_banna
I trawled the book sections of news sites and book specific sites to try to get a handle on
what content was most shared
![Page 188: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/188.jpg)
@hannah_bo_banna
at the time the most shared piece of content on Book Riot was:
16 things Calvin & Hobbes said better than anyone else
![Page 189: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/189.jpg)
possibly the most true statement ever
![Page 190: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/190.jpg)
@hannah_bo_banna
I spent a bunch of time on this Calvin & Hobbes idea
![Page 191: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/191.jpg)
@hannah_bo_banna
but no matter what I did I couldn’t get it to a point where it was anything other than
a listicle of comic strips
![Page 192: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/192.jpg)
@hannah_bo_banna
comic strips that we weren’t likely to be allowed to use
![Page 193: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/193.jpg)
@hannah_bo_banna
& of course the client wasn’t likely to go for it
![Page 194: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/194.jpg)
@hannah_bo_banna
rabbit hole L
![Page 195: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/195.jpg)
there was also tonnes of stuff about amazing bookshelves
![Page 196: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/196.jpg)
@hannah_bo_banna
but what do you do with that?
![Page 197: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/197.jpg)
@hannah_bo_banna
could we design our own bookshelves?
![Page 198: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/198.jpg)
@hannah_bo_banna
why?!
![Page 199: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/199.jpg)
@hannah_bo_banna
could we imagine how would famous authors would design bookshelves?
![Page 200: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/200.jpg)
@hannah_bo_banna
that’s crazily tenuous
![Page 201: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/201.jpg)
@hannah_bo_banna
what would that even look like?
![Page 202: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/202.jpg)
@hannah_bo_banna
rabbit hole L
![Page 203: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/203.jpg)
@hannah_bo_banna
wait… what about libraries?
![Page 204: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/204.jpg)
@hannah_bo_banna
libraries are cool
![Page 205: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/205.jpg)
@hannah_bo_banna
what about libraries in movies?
![Page 206: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/206.jpg)
the breakfast club is set in a library
![Page 207: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/207.jpg)
in ghostbusters, the 1st ghostly encounter occurs in the NYC public library
![Page 208: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/208.jpg)
what about superman’s fortress of solitude?that’s kind of a library right?
![Page 209: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/209.jpg)
@hannah_bo_banna
oh god what am I doing?
![Page 210: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/210.jpg)
@hannah_bo_banna
yet another rabbit hole L
![Page 211: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/211.jpg)
@hannah_bo_banna
but I think you have to go with it & allow yourself to get a little bit lost
![Page 212: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/212.jpg)
@hannah_bo_banna
sometimes those ridiculous rabbit holes will lead you to an idea that will work
![Page 213: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/213.jpg)
@hannah_bo_banna
ok, let’s wrap this thing up
![Page 214: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/214.jpg)
@hannah_bo_banna
rubbish in = rubbish out
![Page 215: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/215.jpg)
@hannah_bo_banna
every day you’re exposed to stimuli –there’s the damned internet, but there’s also books, music,
conversation, art…
![Page 216: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/216.jpg)
@hannah_bo_banna
be mindful about what you’re exposing yourself to
![Page 217: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/217.jpg)
‘find things you love’
![Page 218: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/218.jpg)
@hannah_bo_banna
be curious
![Page 219: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/219.jpg)
@hannah_bo_banna
seek out the things that your target audience care about& try to understand why
![Page 220: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/220.jpg)
@hannah_bo_banna
especially if they’re things you don’t care about
![Page 221: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/221.jpg)
@hannah_bo_banna
know the difference between ‘good’ & ‘bad’ theft
![Page 222: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/222.jpg)
![Page 223: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/223.jpg)
@hannah_bo_banna
do this first and foremost becauseit’s the right thing to do
![Page 224: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/224.jpg)
@hannah_bo_banna
but also…
![Page 225: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/225.jpg)
@hannah_bo_banna
‘bad’ theft can lead you to create ‘bad’ content
![Page 226: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/226.jpg)
@hannah_bo_banna
honor vs degradeis this just a dumbed down version?
is it worse than the original?
![Page 227: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/227.jpg)
@hannah_bo_banna
skim vs studydo you have a deep understanding, or are you
creating something shallow or patronising?
![Page 228: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/228.jpg)
@hannah_bo_banna
steal from one vs steal from manywhat are you adding here?what’s new or different?
![Page 229: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/229.jpg)
@hannah_bo_banna
the final 3 are really just about being a decent human…
![Page 230: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/230.jpg)
@hannah_bo_banna
credit vs plagiariseyou learned this at school
![Page 231: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/231.jpg)
@hannah_bo_banna
transform vs imitateimitation is not flattery
![Page 232: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/232.jpg)
@hannah_bo_banna
remix vs rip-offyou know the difference
![Page 233: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/233.jpg)
@hannah_bo_banna
embrace the chaos
![Page 234: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/234.jpg)
@hannah_bo_banna
disappear down rabbit holes
![Page 235: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/235.jpg)
@hannah_bo_banna
trust that one of them will lead you somewhere
![Page 236: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/236.jpg)
@hannah_bo_banna
“you can’t connect the dots looking forward; you can only connect them
looking backward…”
~ Steve Jobs, Stanford Commencement, 2005
![Page 237: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/237.jpg)
@hannah_bo_banna
others echo this sentiment
![Page 238: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/238.jpg)
@hannah_bo_banna
“ideas are born out of the stuff populating our memories…
creativity is simply the capacity to put those together in incredible new ways”
~ Maria Popova, brainpickings.org
![Page 239: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/239.jpg)
@hannah_bo_banna
don’t lose heart
![Page 240: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/240.jpg)
@hannah_bo_banna
plunging headlong into a sea of self-doubt because you think all your ideas are ‘bad’
is counter-productive
![Page 241: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/241.jpg)
@hannah_bo_banna
we are all creative
![Page 242: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/242.jpg)
@hannah_bo_banna
it’s just that no one really talks abouthow much hard work is involved
![Page 243: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/243.jpg)
@hannah_bo_banna
you will find it hard, because it is hard
![Page 244: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/244.jpg)
@hannah_bo_banna
work *really* hard
![Page 245: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, May 2017)](https://reader034.vdocuments.us/reader034/viewer/2022050613/5a65acbb7f8b9aa4758b595b/html5/thumbnails/245.jpg)
@hannah_bo_banna
for the most part, the difference between an idea that will work
and one which won’t,is just a whole bunch of work
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@hannah_bo_banna
so do the work J
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@hannah_bo_banna
& finally
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@hannah_bo_banna
it *might* get easier over time
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Paula Scher designed the Citibank logo, in seconds, on the back of a napkin, in an early client meeting
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@hannah_bo_banna
“it’s done in a second, and 34 years…it’s done in a second, and every experience,
and every movie, and everything in my life that’s in my head”
~ Paula Scher
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@hannah_bo_banna
when we’ve been doing this for 34 years, maybe we’ll get there faster J
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good luck out there x
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@hannah_bo_banna
Hannah SmithHead of CreativeVerve Search
send questions and/or pictures of cats to: [email protected] things @hannah_bo_banna
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@hannah_bo_banna
Big love to the team at Verve who helped me put this together J
Images:down the rabbit hole: http://www.thisiscolossal.com/2016/09/salvador-dali-alice-in-wonderland-illustrations/unknown tourism: http://www.expedia.co.uk/vc/unknowntourism/ unicorn league: http://www.sage.co.uk/c/v/unicorn-league/director’s cut: http://www.gocompare.com/life-insurance/directors-cut/ jesus titty christ: http://www.sickchirpse.com/illusions-that-will-blow-your-mind/cardboard box: http://blog.creativebug.com/halloween-cardboard-costumes-for-kids/ jaws: http://www.motherjones.com/mixed-media/2014/07/jaws-ridiculous-say-kids-who-owe-everything-jaws mythical beasts: http://www.frodesignco.com/mythical-beasts david klein: https://airandspace.si.edu/stories/editorial/david-klein%E2%80%99s-twa-travel-postersbillionaires league: http://www.gocompare.com/money/billionaire-league/ deadliest films: http://www.randalolson.com/2013/12/31/deadliest-films-of-all-time-by-on-screen-death-counts/ steal like an artist: http://austinkleon.com/steal/beer: http://lifehacker.com/why-you-should-drink-beer-for-big-ideas-coffee-to-get-513262326great ape-spectations: http://windoodles.tumblr.com/post/11324031727/great-ape-spectationsbuzzsumo: http://buzzsumo.com/ too late to start: http://fundersandfounders.com/too-late-to-start-life-crisis/ calvin & hobbes: http://www.gocomics.com/calvinandhobbes/ read: http://www.lifehack.org/articles/lifestyle/32-awesome-bookshelves-every-book-lover-needs-have.html the breakfast club: http://www.imdb.com/title/tt0088847/ ghostbusters: http://untappedcities.com/2013/09/05/film-locations-ghostbusters-at-nypl-columbia-hook-ladder-fire-station-tavern-on-the-green/fortress of solitude: https://www.kotaku.com.au/2016/04/this-superman-poster-encompasses-everything-great-about-the-1978-movie/danbo - https://www.flickr.com/photos/nomadic_lass/6889892777/in/set-72157629144987013unicorn - http://queenofheartsonthesleeve.tumblr.com/post/58736423727/ok-not-much-but-here-it-is-3
Credits