Download - Glassdoor Client Training: 4 Ways to Use Your Remaining 2015 Recruiting Budget on Glassdoor
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat
Client Training
4 Ways to Use Your Remaining 2015 Recruiting Budget on Glassdoor
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat
Webinar Tips for Attendees
• You can connect to audio using your computer’s microphone and speakers.
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• You can ask questions at any time by typing them into the Questions Pane.
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat
Adam GrothManager of Client Services at Glassdoor
Featured Speaker
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat
#GDChat
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat
Agenda • Who’s on Glassdoor
• Attracting quality applicants with Job Advertising
• Leveraging Display Ads to target specific initiatives
• Making a splash with Homepage Highlight
• Localized Enhanced Profiles
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat
Who’s on Glassdoor
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Our Audience Is Diverse and Informed
Source: comScore July 2015 Media Metrix and Plan Metrix Key Measures
Female Millennials College Educated
Diverse Ethnicity
52% 49% 48% 37%
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat
Source: Glassdoor U.S. Site survey, October 2014
4 in 5 usersare either actively looking for jobs or
open to better opportunities
86%
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat
Our SolutionsJob Advertising
Display Advertising
• Increase Brand Awareness
• Target Candidates Researching Competitor Profiles
• Diversity & Inclusion Campaigns
• Share Your Story
• Eliminate Competitors’ Jobs
• Feature Your Open Positions
• Source Quality Applicants
• Demographic Targeting
• Recruit across channels and devices
• Track overall brand awareness
• Analyze employee sentiment
• Benchmark against competitors
Analytics
Enhanced Profile
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Job Advertising
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat
Job AdvertisingCustom packages
Buy now, allocate later
Target job seekers by location, industry and role
Get support from our teams
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat
Job AdvertisingSearch function | Non-partner profiles | Targeted email alerts | Mobile
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat
Job Advertising
2x better applicant quality (as measured by applicant-to-hire ratios)
at an average 30% lower cost-per-hire compared to traditional job boards1
Source: 1 Brandon Hall Group Report, Understanding the Impact of Employer Brand, November 2014
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Targeted Display Ads
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Glassdoor Product: Targeted Display Ads
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• Drive targeted awareness around diversity, veterans and other initiatives
• Segment ads by location, industry, and competitor profiles
• Targeting criteria can be customized to meet specific client goals
Influence
Available CampaignsØ Diversity & InclusionØ VeteransØ Graduates & MillennialsØ Competitor RetargetingØ Awards AnnouncementsØ Seasonal HiringØ Event Promotion
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Display Ads: Candidate Retargeting
Target your ideal candidates as they research competitors & after they leave Glassdoor
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Targeted Display Ads: Seasonal Hiring
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• Retail Holiday Season• Other Seasonal Surges• New Store Openings
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Targeted Display Ads: Diversity & Inclusion
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• Applicant Diversity• Compliance Programs for Gov’t
• EEO Initiatives
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Targeted Display Ads: Veterans
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• Promote Veteran hiring initiatives• Help satisfy OFCCP gov’t regulations and internal diversity quotas
• Tap into highly qualified candidate pool
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Targeted Display Ads: Grads & Millennials
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• Applicant Quality• Entry-Level Hires• Management Programs
Nearly one in ten (7.4%) Glassdoor members are college students, interns, or are looking for entry level work.
(Glassdoor U.S. Site Survey, October 2014)
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Targeted Display Ads: Awards Announcements
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• Brand Awareness• Attract Quality Candidates• Celebrate Recognition
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Targeted Display Ads: Event Promotion
• Brand Awareness• Promote Recruiting Events • Target Specific Locations
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat
Homepage Highlight
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat
Homepage Highlight
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat
Homepage Highlight
Make a splash with candidates anticipating a job change in the New Year
Increase traffic and candidate flow
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat
Localized Enhanced Profiles
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Localized Enhanced Profiles
Tailor content to match your company’s presence in other countries
• Work environment• Culture • Benefits
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Questions?Adam Groth