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Exploring the new world of business … and what it means to be a gamechanger of the
business travel market … enabling global business to accelerate growth.
with Peter Fisk
+genius
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VUCA WORLD
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Volatile
Uncertain
Complex
Ambiguous
+genius
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Vibrant
UnREAL
Crazy
Astounding
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+genius
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Exponential change
everywhere
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Asian
Youthful
Mobile
Collaborative
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500m photos/day
100Hrs video/min
phone 150 Times/day
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Worldchanging decade
2010
Pop 6.9Bn
GDP $63T
G7
2020
Pop 7.7Bn
GDP $90T
E7
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Connected, fragmented
Nobody is average
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Finding the new growth
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consumers in control
Imitation is instant
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Every business needs to
do more
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more innovative
fast and focused
More impact
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Think different
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Can you see the man?
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What’s your tae kuk?
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Automate
west
big
capability
scale
+genius
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personalise
east
small
ideas
focus
Automate
west
big
capability
scale
+genius
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What market are you really in?
2010
Pop 6.9Bn
GDP $53T
G7
2020
Pop 7.7Bn
GDP $90T
E7
How will you make sense of the kaleidoscope?
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consistent
me
different
deliver
individual
+genius
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deviant
we
relevant
enable
collaborate
consistent
me
different
deliver
individual
+genius
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Where is your opportunity?
2010
Pop 6.9Bn
GDP $53T
G7
2020
Pop 7.7Bn
GDP $90T
E7
How will you make sense of the kaleidoscope?
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stabile
improve
experience
Size matters
lead
+genius
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agile
transform
imagination
Value creation
amplify
stabile
improve
experience
Size matters
lead
+genius
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How will you win in this world?
2010
Pop 6.9Bn
GDP $53T
G7
2020
Pop 7.7Bn
GDP $90T
E7
How will you make sense of the kaleidoscope?
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change the game
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You
Around the world
gamechangers
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Amazon
Diapers to zappos
Jeff BEzos
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23&Me
DNA Profile $99
Anne Wojcicki
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Juan Valdez cafe
Coffee Grower cafes
Luis Genaro Munoz
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Moven
Human direct bank
Brett King
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GRAAL BIO
ALTERNATIVE ENERGY
BERNADO GRADIN
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ASHMEI
PREMIUM SPORTSWEAR
STUART BROOKES
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RASPBERRY PI
£20 circuit boards
EDEN UPTON
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AZURI TECH
Pay as you go power
Simon Garth
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RENOVA
COLOUR TOILET PAPER
PAULO MP DE SILVA
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MAYRIG RESTAURANT
ARMENIAN CULTURE
ALINE KAMAKIAN
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zidisha
P2p lend to FArmers
Julia Jurnia
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REDBUS INDIA
Online bus system
PHANINDRA SAMA
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Narayana hospitals
AFFORDABLE SURGERY
Dr DAVI SHETTY
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Square
Payments ANYWHERE
With China Mobile
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Nike+
Digital lifestyle
Gyakasou club
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change the game
Change
Why
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change the purpose
Change
Why
Change
Why
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change the audience
Change
Why
Change
who
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change the experience
Change
Why
Change
what
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change the business model
Change
Why
Change
how
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change the game
Change
Why
Change
who
Change
what
Change
Why
Change
how
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What we already know
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What we already know
growth
confidence
East
multinational
travel
stagnation
Recession
West
national
virtual
Source: GBTA, Amex
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How is business changing?
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How is business changing?
More digital
more physical
More volatile
more agile
More Global
more dispersed
More human
more collaborative
More Virtual
more partnered
More creative
more exploratory
More customer
more responsive
More Talent
more empowered
Source: Bain, Fast Company, CIPD
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What is the bottom line?
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52% op efficiency
32% profitability
30% more sales
27% new products
22% stability
43% new products
40% managing change
32% new markets
32% op efficiency
30% more sales
Source: IBM Consulting 2013
High performers most companies
growth efficiency
What is the bottom line?
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Source: McKinsey 2012/IBM 2013
How do businesses grow?
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1. Talent
2. Productivity
3. Innovation 1. Efficiency
2. Regulation
3. Customers
1. Innovation
2. Talent
3. Being global
Source: McKinsey 2012/IBM 2013
New innovations New structures
New markets
How do businesses grow?
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What matters to who?
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Business
• Profitable growth
• Enter new markets
• Innovation
• Agile working
• Efficiency Traveller
• Do better business
• Optimise my time
• Convenience
• Personal choice
• Wellbeing Travel Manager
• Support travellers
• Improved data
• Enforce policies
• Best technologies
• Improved ROI
Travel Company
• Profitable growth
• Deliver service
• Add more value
• Strong relationships
• Best technologies Travel Industry
• Profitable growth
• Deliver service
• Add more value
• Strong relationships
• Best technologies
What matters to who?
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So does travel drive growth?
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$9.5
increase
revenue
$1
invested
in travel
$2.9
increase
profits
Source: Travel Matters, Oxford Economics 2013
So does travel drive growth?
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$9.5
increase
revenue
$1
invested
in travel
$2.9
increase
profits
Source: Travel Matters, Oxford Economics 2013
Better collaboration
New partnerships
Entering new markets
Improved sales
New insights, ideas
Personal development
So does travel drive growth?
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Try reframing what we do
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Try reframing what we do
traveller
Growth
enable
collaboration
business
manager
efficiency
support
travel
travel
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You
Of the travel world
gamechangers
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aloft
W hotel at home
starwood
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airBNB
Optimising assets
Brian cheskey
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zipcars
carshare per minute
Antje danielson
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skype
Disruptive models
Niklas Zennstrom
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Network partners
Reid hoffman
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MovEO
Suitcase scooter
Tamas slezak
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Li & Fung
Business ecosystems
Victor li
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alibaba
digital marketplace
Jack ma
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AIR ASIA
new middle travel
Tony Fernandez
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Virgin Galactic
Transforming travel
Richard Branson
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Why go for 10%?
When you can have 10x?
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“We” can help you get there
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“We” can help you achieve more
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“We” help you groW faster
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