-
8/2/2019 Future of Voice Seminar at UC Expo 6 March 2012
1/32
Future of VoiceUC Expo
Dean BubleyDisruptive Analysis Ltd
Dean Elwood
Voxygen Ltd
Martin GeddesMartin Geddes Consulting Ltd
2012 All Rights Reserved
-
8/2/2019 Future of Voice Seminar at UC Expo 6 March 2012
2/32
Dean Bubley
Dean Elwood
Martin Geddes
-
8/2/2019 Future of Voice Seminar at UC Expo 6 March 2012
3/32
Analyst
CriticEntrepreneurRealistConsultant
Dreamer
-
8/2/2019 Future of Voice Seminar at UC Expo 6 March 2012
4/32
-
8/2/2019 Future of Voice Seminar at UC Expo 6 March 2012
5/32
Voice
2012
Telephony
Video
VoicemailConferencing
Private voice and unifiedcommunicationsservices (e.g. Skype)
Now: PSTN,
2G & 3G
Future: Cloud,
Smartphones & LTE
Voice
2022
Telephony
Video, context, sense
Gaming, CEBP,surveillance, social
voice, TV voice, etc.
-
8/2/2019 Future of Voice Seminar at UC Expo 6 March 2012
6/32
Consumer is
customerWho gets paid?
Zeroprice
Consumer is
product
-
8/2/2019 Future of Voice Seminar at UC Expo 6 March 2012
7/32
Dean Bubley
Dean Elwood
Martin Geddes
-
8/2/2019 Future of Voice Seminar at UC Expo 6 March 2012
8/32
Migrating towards a Telco-OTT world
UCExpo, London, 6th March 2012
-
8/2/2019 Future of Voice Seminar at UC Expo 6 March 2012
9/32
The telecoms world today
Telco A Telco B
Telco C
On-net call /SMS C-C
Interconnectedcall & SMS A-B
IPPBX
IPPBX
Hosted IP-PBX
Copyright Disruptive Analysis Ltd 2012
-
8/2/2019 Future of Voice Seminar at UC Expo 6 March 2012
10/32
The traditional vision of future
IP/4G telecom
Copyright Disruptive Analysis Ltd 2012 Mar 2012
Telco A Telco B
Telco C
On-net VoLTE/ RCS C-C
InterconnectedVoLTE & RCS A-B
+ usual federated
service benefits &
problems
-
8/2/2019 Future of Voice Seminar at UC Expo 6 March 2012
11/32
But in parallel.
Copyright Disruptive AnalysisLtd 2012
Mar 2012
Businesscommunications
Consumerisation& BYOD External factors
Federated telecom services = Lowest common-denominator
-
8/2/2019 Future of Voice Seminar at UC Expo 6 March 2012
12/32
Operators moving to OTT extension
services
Mar 2012
Telco A Telco B
Telco C
Interconnectedcall C-B
On-net rich IPcall & UC C-C
Telco Cs domain
OTT extension
Operator A is at a
competitivedisadvantage
Copyright Disruptive Analysis Ltd 2012
-
8/2/2019 Future of Voice Seminar at UC Expo 6 March 2012
13/32
Logical end-point? Full Telco-OTT
services
Mar 2012
Telco A Telco B
Telco C
On-net QoS-optimised call C-C
Telco Cs OTT
apps
Copyright Disruptive Analysis Ltd 2012
-
8/2/2019 Future of Voice Seminar at UC Expo 6 March 2012
14/32
Telco-OTT trend wider than
voice/messaging
Mar 2012
Comms Content Cloud Connectivity
More than 100 identified Telco-OTT services worldwide
Copyright Disruptive Analysis Ltd 2012
-
8/2/2019 Future of Voice Seminar at UC Expo 6 March 2012
15/32
Operator strategies & positioning
vary widely
Mar 2012
Telco-OTT enthusiasm
Strategicfocus
Tactical /niche
Skeptical
Internet-OTT
enthusiasm
Keypartnerships,
customisation,co-branding
Tacticalcollaboration
Hostility
Source: Disruptive Analysis Telco-OTT StrategiesreportCopyright Disruptive Analysis Ltd 2012
-
8/2/2019 Future of Voice Seminar at UC Expo 6 March 2012
16/32
Dean Bubley
Dean Elwood
Martin Geddes
-
8/2/2019 Future of Voice Seminar at UC Expo 6 March 2012
17/32
Mobile Network Operator OTT
Observations from the field
www.voxygen.co.uk
-
8/2/2019 Future of Voice Seminar at UC Expo 6 March 2012
18/32
I heard the following statement at an MNO workshopyesterday
regarding a request to make a critical (for an OTTproduct) change to a piece of network infrastructure.
www.voxygen.co.uk
-
8/2/2019 Future of Voice Seminar at UC Expo 6 March 2012
19/32
[Large vendor] says:they can do it,and it will be ready in
18 monthswww.voxygen.co.uk
-
8/2/2019 Future of Voice Seminar at UC Expo 6 March 2012
20/32
This telco vendor model is
fundamentally flawed....if telco wants to play OTT
www.voxygen.co.uk
-
8/2/2019 Future of Voice Seminar at UC Expo 6 March 2012
21/32
Question:
So how does a telco compete withViber, Skype, Insert-OTT-Name-Here?
www.voxygen.co.uk
-
8/2/2019 Future of Voice Seminar at UC Expo 6 March 2012
22/32
Answer:
Think & act like an OTT.
www.voxygen.co.uk
-
8/2/2019 Future of Voice Seminar at UC Expo 6 March 2012
23/32
Embrace open-source technology (own the code)
Embrace the culture, meaning
be agileremove boundaries/pre-conceptions
Build internal teams and capability Sever dependencies on the vendors
Less telco, more internet.
www.voxygen.co.uk
-
8/2/2019 Future of Voice Seminar at UC Expo 6 March 2012
24/32
Dean Bubley
Dean Elwood
Martin Geddes
-
8/2/2019 Future of Voice Seminar at UC Expo 6 March 2012
25/32
Example: A real
business-to-consumer call
-
8/2/2019 Future of Voice Seminar at UC Expo 6 March 2012
26/32
Verbatim text
First saved message.
Sent September 29th at 9.39am.
Good morning, this is a message from HM Revenue and
Customs for Mr M R Geddes. If you could you returnmy call on telephone number 0845 38021427 quoting
the reference [DELETED]. Our office hours are 8am to
8pm Monday to Friday and we would appreciate a call
back no later than 8pm on Wednesday the 30th of
September. Thank you.
End of message.
-
8/2/2019 Future of Voice Seminar at UC Expo 6 March 2012
27/32
This is a test message.
The service on this number iscurrently inactive.
And if we call HMRC back
-
8/2/2019 Future of Voice Seminar at UC Expo 6 March 2012
28/32
ERP &
CRM
systems
Voice
Voicemail
SMS
Email
Apps
Facebook
Twitter
PUBLICENTERPRISES
#29
Efficient, Effective, Secure
-
8/2/2019 Future of Voice Seminar at UC Expo 6 March 2012
29/32
PUBLICENTERPRISES
#30
Connect, Interact, Transact
TRANSACT
INTERACT
CONNECT
-
8/2/2019 Future of Voice Seminar at UC Expo 6 March 2012
30/32
Telco-OTT Strategies & Case
Studies report & consulting
www.disruptive-analysis.com
Voice service & software design
OTT client software
www.voxygen.co.uk
Innovation consulting & speakingwww.martingeddes.com
http://www.disruptive-analysis.com/telco-ott.htmhttp://www.voxygen.co.uk/http://www.martingeddes.com/http://www.martingeddes.com/http://www.voxygen.co.uk/http://www.disruptive-analysis.com/telco-ott.htmhttp://www.disruptive-analysis.com/telco-ott.htmhttp://www.disruptive-analysis.com/telco-ott.htmhttp://www.disruptive-analysis.com/telco-ott.htm -
8/2/2019 Future of Voice Seminar at UC Expo 6 March 2012
31/32
Future of Communications
Workshops
London, UK 26th & 27th April 2012
Washington DC, USA 14th & 15th May 2012
Details & registration atwww.futureofcomms.com
http://www.futureofcomms.com/http://www.futureofcomms.com/ -
8/2/2019 Future of Voice Seminar at UC Expo 6 March 2012
32/32
@disruptivedean/@DAPremium
disruptivewireless.blogspot.com
@deanelwoodblog.voxygen.co.uk
@martingeddeswww.futureofcomms.com
http://disruptivewireless.blogspot.com/http://blog.voxygen.co.uk/http://www.martingeddes.com/http://www.martingeddes.com/http://blog.voxygen.co.uk/http://disruptivewireless.blogspot.com/