Download - Future of Mobile Targeting
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Future of Mobile Targeting
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I’m 21 - based in Johannesburg and usean iPhone on the Vodacom network.
is your brand relevant to me?
I’ve thrown in my age to increase the probability of relevancy
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some information remains constant
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• handset information• location (country and city)• network operator• date and time
some information remains constantwe can almost always get our hands on the following real time information
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device targeting
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• make and model• operating system• messaging capabilities• browser capabilities• multimedia capabilities
device targeting
knowing handset information assists in displaying ads correctly too
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location based targeting
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• specific events• nearby stores• small / local brands
location based targeting
location targeting enables small brands to play the game too
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network targeting
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• network operator• wifi targeting• network specific capabilities
network targeting
wifi usage is growing on smart phones
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time targeting
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• specific events• targeting during peak times• your audiences’ usage time
time targeting
date and time targeting can also optimize ad spend
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I’m a 21 old male based in Johannesburg and use an iPhone on the Vodacom
network. I am interested in sport, music, movies, business and technology.
is your brand relevant to me now?
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varying information
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• demographic information• contextual data• publisher profiles• social network profiles• network operator profiles
varying informationthis information is gathered from various 3rd parties
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I’m a 21 old male based in Johannesburg and use an iPhone on the Vodacom
network. I am interested in sport, music, movies, business and technology.
I am on prepaid and I call more than I sms.
is your brand relevant to me now?
I’m nowhere near the coast, don’t show me a surf board ad!
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to obtain relevancy one must mix technology components and demographic
information precisely.
relevancy is a mixture
the more data you have, the higher the probability of relevancy
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measure and analyze
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• try several targeting options• measure the success of each option• analyze the successes• optimize the failures• ultimately follow the numbers
measure and analyze
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targeting and privacy
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let them come to you?
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• top handsets in south africa• Samsung E250• Motorola V360• Nokia N70• use all the tools, see which fits best
take this home
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THANK YOU
Tyler Reed mobile: 082 664 7797 email: [email protected] blog: www.tyler.im company: www.tinyimpact.com 20th of July 2009
For your time
about TinyImpactTinyImpact is a company dedicated to enabling the mobile web and mobile applications throughadvertising, analytics, commerce and publishing. Currently, TinyImpact has a large focus on mobileadvertising, offering a self serving mobile ad server with ad network aggregation capability.