Download - Frederic Herzberg
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NITESH KUMAR SAH
Frederic Herzbergs motivation -
hygiene Theory
PREPARED BY :
NITESH KUMAR SAH
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What is Motivation ?
Motivationrefers to the individual forces
that account for the intensity, direction, &
persistence of a persons effort
expended at work.
Intensity- the amount of effort a person puts
forth.
Direction - an individuals choice when
presented with a number of passible
alternatives.
Persistence- the length of time a person sticks
with a given action
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Content Theories
Developed by Frederick Herzberg.
Also known as Herzberg's motivation-
hygiene theory and dual-factor theory
Stated two different factor :- Hygiene Factors &
Motivator Factors
Both as the primary cause of jobdissatisfaction and job satisfaction.
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Two Factor Theory Of Motivation ?
Frederick Herzberg extended
Maslows need hierarchy theory of
motivation.
Since it was first proposed, it has had a
dramatic effect on both theoretical and
practical attitude towards management
The study consisted of intensive
analysis of critical incidence written
by 230 American accountants &
engineers in nine different companies
in Pittsburg area, USA.
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Contrasting Views of satisfaction
& Dissatisfaction
TRADITIONAL VIEW
HERZBERGS VIEW
Satisfied Dissatisfied
Satisfaction No satisfaction No Satisfaction Dissatisfaction
Motivators Hygiene factor
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HYGIENE & MOTIVATION FACTOR
Motivation Factors
Promotion opportunity
Opportunities for personalgrowth
Recognition
Responsibility
Achievement
Hygiene Factors
Quality of supervision
Pay
Company Policies
Physical working condition
Relations with others
Job security
Low High
High Low
Job Satisfaction
Job Dissatisfaction
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Factor Leading to
Dissatisfaction(Hygiene)
Company Policy
Supervision Relation with Boss
Work Condition
Salary
Relationship with
Peers
Factor Leading to
Satisfaction(Motivation)
Achievement
Recognition Work Itself
Responsibility
Advancement
Growth
Ideal Situation where employees are highlymotivated and have few complaints:
Mediocre situation where employees havefew complaints but are not highly motivated:
Mediocre situation where employees are
motivated but have a lot of complaints:
Worst situation where employee are not
motivated and have a lot of complaints:
Highhygiene
IdealSituation
HighMotivation
LowHygiene
HighMotivation
ComplaintsMotivation
Highhygiene
LowMotivation
Lowhygiene
LowMotivation
WorstSituation
ComplaintsMotivation
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