Download - Foursquare
Luis Andia Del Carpio
¿ CHECK-IN ?
Airports
Restaurants
¿Geolocalization?
2009 Web Term
2010 Web Term
“ To notify your friends that you’re on a specific location ,
using the GPS of a mobile device ”
Location–Based Social Networks
What’s on your mind ?
What’s happening ?
Where are you ?
What is Foursquare ?
Location-based social network that allows registered users connect with friends and update their location through a check–in.
Provides apps for mobile devices
Dennis Crowley
Naveen Selvadurai
Created on March 2009
Source: Rjmetrics (http://startupdata.rjmetrics.com/)
5 Million Users
Source: Rjmetrics (http://startupdata.rjmetrics.com/)
Source: http://it.wikipedia.org/wiki/Equazione_logistica
Foursquare wants more !
Dennis Crowley : “We’re focusing on growing the number on users rather than turning our attention to sales ”
Foursquare Special Features
Win Points !
Unlock Badges !
Become Mayor !
Loyalest user
Last 60 days
Special discounts to the mayor
Tips
To-Do’s
Add to my Foursquare
Source : http://ny.eater.com/places/momofuku-ssam-bar
Twitter and Facebook : Who’s using it ?
Twitter and Facebook : Connect your accounts
Twitter and Facebook
Check-in
Check-in
Check-in
Facebook Account :Your Wall Your Friends News Feed
Foursquare Account:Your Check-insYour Friends
Twitter Account :Your Tweets Your Followers
Twitter and Facebook
Foursquare Friends
Twitter Followers
Facebook Friends
How it works
How it works
Offers and Discounts
Diesel’s Foursquare Event
Event Overview
May 2010
Diesel’s “Be stupid ” Campaign
One day promotion
Diesel’s flagship store at Union Square – New York
Check-in within 3 blocks from
store
Free t-shirt
Event Figures
44 check-ins
17 tweets
20,957 Twitter users reached from those social updates
Event Goals
Attract new customers to the flagship store.
Encourage these customers to share their experiences at the store with all their Twitter followers , Facebook friends . ( VIRAL )
Learn how location-based marketing works .
Event Description
Event’s Description
Event Photo
Event Conclusions
What can businesses learn from this event ?
Foursquare is useful for attracting online users to “offline” stores
Foursquare is useful for building in-store user experiences
(e.g loyalty programs )
Foursquare is useful for making viral marketing
Foursquare vs Facebook Places
Foursquare vs Gowalla
Source :http://www.compete.com/
Foursquare at First Place
500-million-users Gorilla
Facebook Places
Launched on August 2010
First available only in U.S , then all around the world
Integrated in the Facebook apps for mobile devices
30 million users
Facebook Places
Friends Checkins Checkin Nearby Places
Facebook Places : Some Differences
No points , no badges , no mayorships.
Bing Maps , no Google Maps
Tag friends you are with when you do the check-in
Facebook Deals
Offers and Discounts on Facebook Places
The services is free ,businesses don’t have to pay for posting their offers
Currently available only in the U.S
Easy to use , versatile .
Facebook Deals
Facebook Deals : Some Brands
Offering 20% off in some products
Giving blue jeans to the first 10,000 customers to claim their deal by a check-in.
Donating $1 per guest to Conservation International
Foursquare Pros
Finds a place’s address
Updates Facebook and Twitter , not only Facebook.
Tips
Foursquare Cons
Game features , boring after a while.
Not as many users as Facebook .
Thanks