Four Ways to Improve Your Digital Engagement

Using social media and online tools to create an authentic two-way interaction with your community

Involves listening, responding and creating content that’s relevant to your community.

What is digital engagement?

What do you to achieve? • More awareness? • More listeners?• To be a resource?

Challenge: Think of one way your digital could help you achieve your impact statement.

1) Decide what you want.

Google alerts

2) Create a listening plan

Hyper Alerts for Facebook

Hootsuite

Google Reader

If you’re not listening, you never know what you might miss.

3) Focus on sharing great content – not just your own.

Sometimes, you justhave to ask.

Have a little fun.

1. Share a quote from a story you’ve aired.2. Ask a question – spark people’s interest.3. Take a poll – they’re easy and fun to answer. 4. Go to events you sponsor and live blog/tweet it,5. Highlight Important community news local and national. 6. Post local bloggers’ posts. 7. Post things happening in your studio.8. Profile a community partner or community member. 9. Post a photo related to your story (Try Flickr Creative

Commons.) 10. Hold a contest.

10 quick ideas for great content

Two quick workflow tips

“Pre-schedule” is a magic word.

Save links as you go.

Baltimore Checks-in

Goal: Make Baltimore cool for young people. Method: 89 check-ins at city’s greatest spots Result: 1100 check-ins (50 to each); Online buzz

WTMD forged partnerships and became a cultural connector.

4) Experiment with a campaign.

At the end of the day…

Did I engage in a conversation with the public through social media this week?

Did I learn something about my community this week? Did I teach something?

Did I get a story idea from an online community that I engaged with this week?

Did I find a source for my reporting through social media this week?