Download - Ford fiesta 2011 (2)
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Ford Fiesta 2011
Andrew DymskiRyan McMorrowMegan Markley
Drive One.
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Fiesta Marketing Strategy
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Fiesta Marketing Strategy
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Don’t Take Our Word For It
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Fiesta Competition
• Honda Fit
– $18,260
– Combined mpg: 29
– Compression ratio : 10.4
– Front Leg Room: 41.3 (in)
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Fiesta Competition
• Toyota Yaris
– $13,955
– Combined mpg: 31
– 4 speed automatic, electrically controlled with overdrive. No manual transmission available.
– Compression ratio: 10.5
– Turning diameter: 30.8
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Fiesta Competition
• Nissan Versa Hatchback
– $16,900
– Combined mpg: 30
– Not available with manual transmission
– Compression Ratio: 9.9
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Top Safety Pick by the IIHS
We ain’t no dummies!
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Viral Fiestas!
• Miles Per Gallon, The Best!
– http://www.youtube.com/watch?v=yVC7ZjMur_U&feature=player_embedded
• Full of Features!
– http://www.youtube.com/watch?v=fUVjxk7WNNE&feature=player_embedded
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Manufacturing
• Five Manufacturing Facilities around the World
• Assembly Line Concept
• Just in Time Inventory
• Parts from around the World
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Distribution Model• Around the World
• Brick and Mortar
– No Online Ordering
• Distribution Centers to Individual Dealers
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Not that you would ever have to…But you could…
• http://www.youtube.com/watch?v=u0_Eo2Y770Y
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Questions?