![Page 1: Food-to-go: European innovators to learn from - bordbia.ie · Nicola Knight Senior Analyst, Convenience and Food-to-Go Food-to-go: European innovators to learn from](https://reader031.vdocuments.us/reader031/viewer/2022022804/5c8b8e4b09d3f2fa728c6576/html5/thumbnails/1.jpg)
Nicola Knight
Senior Analyst, Convenience and Food-to-Go
Food-to-go: European innovators
to learn from
![Page 2: Food-to-go: European innovators to learn from - bordbia.ie · Nicola Knight Senior Analyst, Convenience and Food-to-Go Food-to-go: European innovators to learn from](https://reader031.vdocuments.us/reader031/viewer/2022022804/5c8b8e4b09d3f2fa728c6576/html5/thumbnails/2.jpg)
© IGD 2018 Page 2
![Page 3: Food-to-go: European innovators to learn from - bordbia.ie · Nicola Knight Senior Analyst, Convenience and Food-to-Go Food-to-go: European innovators to learn from](https://reader031.vdocuments.us/reader031/viewer/2022022804/5c8b8e4b09d3f2fa728c6576/html5/thumbnails/3.jpg)
© IGD 2018 Page 3
TORONTO
NEW YORK AMSTERDAM
SEATTLE
IGD safaris 2019 - see how trends are put into practice
![Page 4: Food-to-go: European innovators to learn from - bordbia.ie · Nicola Knight Senior Analyst, Convenience and Food-to-Go Food-to-go: European innovators to learn from](https://reader031.vdocuments.us/reader031/viewer/2022022804/5c8b8e4b09d3f2fa728c6576/html5/thumbnails/4.jpg)
© IGD 2018 Page 4
![Page 5: Food-to-go: European innovators to learn from - bordbia.ie · Nicola Knight Senior Analyst, Convenience and Food-to-Go Food-to-go: European innovators to learn from](https://reader031.vdocuments.us/reader031/viewer/2022022804/5c8b8e4b09d3f2fa728c6576/html5/thumbnails/5.jpg)
Consumers continue to evolve
© IGD 2018 Page 5
Savvy
Technology enabled
Diverse
Health conscious
VocalExperience focused
Urbanised Time poor
Ageing
Trust and ethics
Transparency
Authenticity
Source: IGD Research, Thinkstock
![Page 6: Food-to-go: European innovators to learn from - bordbia.ie · Nicola Knight Senior Analyst, Convenience and Food-to-Go Food-to-go: European innovators to learn from](https://reader031.vdocuments.us/reader031/viewer/2022022804/5c8b8e4b09d3f2fa728c6576/html5/thumbnails/6.jpg)
Yet fundamental needs don’t change
VALUE TIME CHOICE
Help me get
quality at fair
prices
Don’t make me
spend more
time than I
want to
Help me find
the products
I want to buy
Source: IGD ShopperVista
![Page 7: Food-to-go: European innovators to learn from - bordbia.ie · Nicola Knight Senior Analyst, Convenience and Food-to-Go Food-to-go: European innovators to learn from](https://reader031.vdocuments.us/reader031/viewer/2022022804/5c8b8e4b09d3f2fa728c6576/html5/thumbnails/7.jpg)
© IGD 2018 Source: IGD Research Page 7
European food-to-go in context
• A mixed economic outlook means opportunities for growth are not evenly distributed
• High street footfall is under pressure as purchases move online
• For retailers, large store regeneration is a focus – FTG opportunity?
• More space is being dedicated to health and wellness and free-from ranges
• Delivery is driving growth – but is it friend or foe?
• Ethics are rising up the agenda – from ‘do no harm’ to ‘do good’
![Page 8: Food-to-go: European innovators to learn from - bordbia.ie · Nicola Knight Senior Analyst, Convenience and Food-to-Go Food-to-go: European innovators to learn from](https://reader031.vdocuments.us/reader031/viewer/2022022804/5c8b8e4b09d3f2fa728c6576/html5/thumbnails/8.jpg)
In the UK, despite competitive challenges, the food-to-go market remains in good shape
© IGD 2018 Page 8
£17.8bn £22.8bn
2018 2023
+6%
Vs 2017+5%
CAGR
![Page 9: Food-to-go: European innovators to learn from - bordbia.ie · Nicola Knight Senior Analyst, Convenience and Food-to-Go Food-to-go: European innovators to learn from](https://reader031.vdocuments.us/reader031/viewer/2022022804/5c8b8e4b09d3f2fa728c6576/html5/thumbnails/9.jpg)
© IGD 2018 Source: IGD Research Page 9
More snacking,
and changing missions
New locations
creating new opportunities
Balancing function and
emotion
Key trends we’re tracking in food-to-go
The growing role of
partnerships
Health & wellness
![Page 10: Food-to-go: European innovators to learn from - bordbia.ie · Nicola Knight Senior Analyst, Convenience and Food-to-Go Food-to-go: European innovators to learn from](https://reader031.vdocuments.us/reader031/viewer/2022022804/5c8b8e4b09d3f2fa728c6576/html5/thumbnails/10.jpg)
© IGD 2018 Page 10
The rise and rise of health and wellness
Health & wellness
![Page 11: Food-to-go: European innovators to learn from - bordbia.ie · Nicola Knight Senior Analyst, Convenience and Food-to-Go Food-to-go: European innovators to learn from](https://reader031.vdocuments.us/reader031/viewer/2022022804/5c8b8e4b09d3f2fa728c6576/html5/thumbnails/11.jpg)
Veganism: millennial fad or fact?
© IGD 2018 Page 11
Top 5 reasons for following or considering following a vegan / vegetarian diet – all grocery shoppers
48%It is better for
the environment
51%For ethical
reasons
25%To lose
weight/look
better
21%To live
longer
39%It is
healthier
![Page 12: Food-to-go: European innovators to learn from - bordbia.ie · Nicola Knight Senior Analyst, Convenience and Food-to-Go Food-to-go: European innovators to learn from](https://reader031.vdocuments.us/reader031/viewer/2022022804/5c8b8e4b09d3f2fa728c6576/html5/thumbnails/12.jpg)
© IGD 2018 Page 12
Top 5 reasons for following or considering following a vegan diet among 18-24s
48%It is better for
the environment
51%For ethical
reasons
25%To lose
weight/look
better
21%To live
longer
39%It is
healthier+10%
vs average+18%
vs average-6%
vs average
+4% vs
average
Veganism: millennial fad or fact?
![Page 13: Food-to-go: European innovators to learn from - bordbia.ie · Nicola Knight Senior Analyst, Convenience and Food-to-Go Food-to-go: European innovators to learn from](https://reader031.vdocuments.us/reader031/viewer/2022022804/5c8b8e4b09d3f2fa728c6576/html5/thumbnails/13.jpg)
© IGD 2018 Page 13
by CHLOE: US import, aiming to redefine fast-food
![Page 14: Food-to-go: European innovators to learn from - bordbia.ie · Nicola Knight Senior Analyst, Convenience and Food-to-Go Food-to-go: European innovators to learn from](https://reader031.vdocuments.us/reader031/viewer/2022022804/5c8b8e4b09d3f2fa728c6576/html5/thumbnails/14.jpg)
© IGD 2018 Page 14
Copper Branch: 100% plant-based power food, coming to Europe 2019
![Page 15: Food-to-go: European innovators to learn from - bordbia.ie · Nicola Knight Senior Analyst, Convenience and Food-to-Go Food-to-go: European innovators to learn from](https://reader031.vdocuments.us/reader031/viewer/2022022804/5c8b8e4b09d3f2fa728c6576/html5/thumbnails/15.jpg)
© IGD 2018 Page 15
Health gets personal
![Page 16: Food-to-go: European innovators to learn from - bordbia.ie · Nicola Knight Senior Analyst, Convenience and Food-to-Go Food-to-go: European innovators to learn from](https://reader031.vdocuments.us/reader031/viewer/2022022804/5c8b8e4b09d3f2fa728c6576/html5/thumbnails/16.jpg)
© IGD 2018 Page 16
The power of fresh
![Page 17: Food-to-go: European innovators to learn from - bordbia.ie · Nicola Knight Senior Analyst, Convenience and Food-to-Go Food-to-go: European innovators to learn from](https://reader031.vdocuments.us/reader031/viewer/2022022804/5c8b8e4b09d3f2fa728c6576/html5/thumbnails/17.jpg)
© IGD 2018 Page 17
Retailers are also targeting this trend
![Page 18: Food-to-go: European innovators to learn from - bordbia.ie · Nicola Knight Senior Analyst, Convenience and Food-to-Go Food-to-go: European innovators to learn from](https://reader031.vdocuments.us/reader031/viewer/2022022804/5c8b8e4b09d3f2fa728c6576/html5/thumbnails/18.jpg)
© IGD 2018 Page 18
Retailers are also targeting this trend
![Page 19: Food-to-go: European innovators to learn from - bordbia.ie · Nicola Knight Senior Analyst, Convenience and Food-to-Go Food-to-go: European innovators to learn from](https://reader031.vdocuments.us/reader031/viewer/2022022804/5c8b8e4b09d3f2fa728c6576/html5/thumbnails/19.jpg)
© IGD 2018 Page 19
Engaging environments, slick service
Balancing function and
emotion
![Page 20: Food-to-go: European innovators to learn from - bordbia.ie · Nicola Knight Senior Analyst, Convenience and Food-to-Go Food-to-go: European innovators to learn from](https://reader031.vdocuments.us/reader031/viewer/2022022804/5c8b8e4b09d3f2fa728c6576/html5/thumbnails/20.jpg)
© IGD 2018 Source: IGD Research Page 20
Where to be inspired by food markets and food halls
Markthal, RotterdamEataly, Milan
Foodhallen, Amsterdam Time Out Market, Lisbon
![Page 21: Food-to-go: European innovators to learn from - bordbia.ie · Nicola Knight Senior Analyst, Convenience and Food-to-Go Food-to-go: European innovators to learn from](https://reader031.vdocuments.us/reader031/viewer/2022022804/5c8b8e4b09d3f2fa728c6576/html5/thumbnails/21.jpg)
© IGD 2018 Source: IGD Research Page 21
Food markets are inspiring food-to-go specialists…
Sourced Market, London
![Page 22: Food-to-go: European innovators to learn from - bordbia.ie · Nicola Knight Senior Analyst, Convenience and Food-to-Go Food-to-go: European innovators to learn from](https://reader031.vdocuments.us/reader031/viewer/2022022804/5c8b8e4b09d3f2fa728c6576/html5/thumbnails/22.jpg)
© IGD 2018 Source: IGD Research Page 22
…and big retailers, too
Jumbo Foodmarkt, Utrecht
![Page 23: Food-to-go: European innovators to learn from - bordbia.ie · Nicola Knight Senior Analyst, Convenience and Food-to-Go Food-to-go: European innovators to learn from](https://reader031.vdocuments.us/reader031/viewer/2022022804/5c8b8e4b09d3f2fa728c6576/html5/thumbnails/23.jpg)
© IGD 2018 Source: IGD Research Page 23
Using counters to create theatre
Fresh the Good Food Market, Dublin
![Page 24: Food-to-go: European innovators to learn from - bordbia.ie · Nicola Knight Senior Analyst, Convenience and Food-to-Go Food-to-go: European innovators to learn from](https://reader031.vdocuments.us/reader031/viewer/2022022804/5c8b8e4b09d3f2fa728c6576/html5/thumbnails/24.jpg)
© IGD 2017 Page 24
Centra, Leopardstown, Dublin
Using counters to create theatre
![Page 25: Food-to-go: European innovators to learn from - bordbia.ie · Nicola Knight Senior Analyst, Convenience and Food-to-Go Food-to-go: European innovators to learn from](https://reader031.vdocuments.us/reader031/viewer/2022022804/5c8b8e4b09d3f2fa728c6576/html5/thumbnails/25.jpg)
© IGD 2018 Source: IGD Research Page 25
Impactful use of colour, technology streamlines service
Albert Heijn To Go, Amsterdam
![Page 26: Food-to-go: European innovators to learn from - bordbia.ie · Nicola Knight Senior Analyst, Convenience and Food-to-Go Food-to-go: European innovators to learn from](https://reader031.vdocuments.us/reader031/viewer/2022022804/5c8b8e4b09d3f2fa728c6576/html5/thumbnails/26.jpg)
© IGD 2018 Source: IGD Research Page 26
Tossed, London
Impactful use of colour, technology streamlines service
![Page 27: Food-to-go: European innovators to learn from - bordbia.ie · Nicola Knight Senior Analyst, Convenience and Food-to-Go Food-to-go: European innovators to learn from](https://reader031.vdocuments.us/reader031/viewer/2022022804/5c8b8e4b09d3f2fa728c6576/html5/thumbnails/27.jpg)
© IGD 2018 Source: IGD Research Page 27
Technology enables re-invention of the fast food experience
McDonalds, Innsbruck
![Page 28: Food-to-go: European innovators to learn from - bordbia.ie · Nicola Knight Senior Analyst, Convenience and Food-to-Go Food-to-go: European innovators to learn from](https://reader031.vdocuments.us/reader031/viewer/2022022804/5c8b8e4b09d3f2fa728c6576/html5/thumbnails/28.jpg)
© IGD 2018 Page 28
Stronger together
The growing role of
partnerships
![Page 29: Food-to-go: European innovators to learn from - bordbia.ie · Nicola Knight Senior Analyst, Convenience and Food-to-Go Food-to-go: European innovators to learn from](https://reader031.vdocuments.us/reader031/viewer/2022022804/5c8b8e4b09d3f2fa728c6576/html5/thumbnails/29.jpg)
© IGD 2018 Page 29
Food-to-go specialists + supermarket retailers
Marks & Spencer, Milton Keynes
![Page 30: Food-to-go: European innovators to learn from - bordbia.ie · Nicola Knight Senior Analyst, Convenience and Food-to-Go Food-to-go: European innovators to learn from](https://reader031.vdocuments.us/reader031/viewer/2022022804/5c8b8e4b09d3f2fa728c6576/html5/thumbnails/30.jpg)
© IGD 2018 Page 30
Food-to-go specialists + supermarket retailers
Sainsbury’s, London
![Page 31: Food-to-go: European innovators to learn from - bordbia.ie · Nicola Knight Senior Analyst, Convenience and Food-to-Go Food-to-go: European innovators to learn from](https://reader031.vdocuments.us/reader031/viewer/2022022804/5c8b8e4b09d3f2fa728c6576/html5/thumbnails/31.jpg)
© IGD 2018 Page 31
Food-to-go specialists + department stores
Debenhams + Joe and the Juice, UK
![Page 32: Food-to-go: European innovators to learn from - bordbia.ie · Nicola Knight Senior Analyst, Convenience and Food-to-Go Food-to-go: European innovators to learn from](https://reader031.vdocuments.us/reader031/viewer/2022022804/5c8b8e4b09d3f2fa728c6576/html5/thumbnails/32.jpg)
© IGD 2018 Page 32
Food-to-go specialists + c-store retailers
BWG + SPAR + Freshly Chopped,
Dublin
![Page 33: Food-to-go: European innovators to learn from - bordbia.ie · Nicola Knight Senior Analyst, Convenience and Food-to-Go Food-to-go: European innovators to learn from](https://reader031.vdocuments.us/reader031/viewer/2022022804/5c8b8e4b09d3f2fa728c6576/html5/thumbnails/33.jpg)
© IGD 2018 Page 33
Food-to-go specialists + c-store retailers
Fresh Atelier (Delhaize) Brussels
![Page 34: Food-to-go: European innovators to learn from - bordbia.ie · Nicola Knight Senior Analyst, Convenience and Food-to-Go Food-to-go: European innovators to learn from](https://reader031.vdocuments.us/reader031/viewer/2022022804/5c8b8e4b09d3f2fa728c6576/html5/thumbnails/34.jpg)
© IGD 2018 Page 34
Food-to-go specialists + c-store retailers
Midcounties Co-op + Chozen Noodle, Oxford
![Page 35: Food-to-go: European innovators to learn from - bordbia.ie · Nicola Knight Senior Analyst, Convenience and Food-to-Go Food-to-go: European innovators to learn from](https://reader031.vdocuments.us/reader031/viewer/2022022804/5c8b8e4b09d3f2fa728c6576/html5/thumbnails/35.jpg)
© IGD 2018 Page 35
Food-to-go specialists + travel specialists
Leon + HMS Host, London Heathrow
Leon + HMS Host, Amsterdam Schiphol
![Page 36: Food-to-go: European innovators to learn from - bordbia.ie · Nicola Knight Senior Analyst, Convenience and Food-to-Go Food-to-go: European innovators to learn from](https://reader031.vdocuments.us/reader031/viewer/2022022804/5c8b8e4b09d3f2fa728c6576/html5/thumbnails/36.jpg)
What can we learn?
© IGD 2017
Innovation is key – remember value, time and choice are still fundamental
Technology can help deliver personalisation efficiently
Expect fresh food-to-go and in-store counters to further increase in importance
Delivering great experiences can unlock growth potential across the market
New ways of working will be needed; more partnerships will emerge
Expect much more fusion between food-to-go, foodservice and retail as the food spaces of
the future develop
![Page 37: Food-to-go: European innovators to learn from - bordbia.ie · Nicola Knight Senior Analyst, Convenience and Food-to-Go Food-to-go: European innovators to learn from](https://reader031.vdocuments.us/reader031/viewer/2022022804/5c8b8e4b09d3f2fa728c6576/html5/thumbnails/37.jpg)
Thank you for listening:
Nicola Knight
+44 (0) 7739 707 754
@nicolaknightIGD
@nicolak
https://retailanalysis.igd.com e: [email protected] @RetailAnalysis