1. Putting Social Media Influencers To Work For Ovation OVATION INNOVATORS 2. In every category of popular art there are dozens of leading artists who have huge influence through social media As part of Ovations mission to inspire the world through all forms of art and artistic expression, Ovation should be featuring these artists on-air and on-line By appropriately partnering and showcasing the art and ideas that these artists are passionate about, these influencers will deliver their followers to Ovation OVATION INNOVATORS 3. A similar program was developed and executed in the wellness space for Veria Living In three months Veria Voices delivered: 216,000 attributable registered uniques to the website 105% increase in Facebook Likes (from 18,230 to 37,418) 24% increase in video views 30 new interstitials A new on-air platform to reinforce the network mission and brand Evidence of increased viewership (Facebook comments, email, letters, etc.) A PROVEN CONCEPT 4. VERIA VOICES 5. VERIA VOICES 6. VERIA VOICES 7. Ovation Innovators will Bring new artists and their followers to the network and the site Create localized content and local fans that can be activated when needed Provide a way in to the local MVPD, or a way for that provider to take credit for shining a light on local artists Deliver short form content and a pipeline to potential new talent/programming (Bex Borucki is now the host of the popular Got Zen series on Veria Living) Make Ovation an even bigger advocate for art in each category Deliver potential incremental ad sales revenue (each category sponsored by) BENEFITS TO OVATION 8. Perfect Pitch will: Identify 4-5 popular art categories with important social followings Fashion Photography Design Music Work with Affiliate/Ad Sales to determine the markets of most importance Perform Outreach to secure 4-6 chosen artists in each category Develop detailed requirements for all participants Participant generated video Minimum social posting requirements Integrated communications/PR plan Create Ovation Innovators page/microsite within Ovation site Develop monthly contests and engagement tools for participants HOW THE PROGRAM WORKS 9. FASHION Misha, Spokane 65 Named as 1 of the 500 people shaping the fashion industry* 15,527 26,000 Carolina, New York 73 Fashion Model, Stylist, Blogger 188,019 39,000 * By Business Of Fashion 2013 36,000 345,442 10. PHOTOGRAPHY Zak, San Francisco 42 filmmaker, photographer, social influencer 153,145 225,000 views Richard, Oakland 68 Emmy Award-winning multimedia producer 216,236 8,557 11. DESIGN Tina, New York 69 Swiss designer gone NY - blog viewed by 1 million uniques/month 40,000 383,000 Jaime, San Diego 81 Design expert - on Twitters Who to follow list of influencers in art & design 188,019 39,000 * By Business Of Fashion 2013 1,000,000 345,442 12. MUSIC Ed Droste, Brooklyn 81 Grizzly Bear singer/songwriter known as much for social media as for his music 717,197 135,000 Rob Thomas, Stamford CT 85 Lead singer Matchbox 20 & solo artist. One of the first rock stars to harness the power of Twitter. 408,000 832,487 13. Deliver thousands of new Ovation fans that will passionately embrace your network, site and social media platforms Provide artist and consumer advocates that can be activated nationally and locally Create a steady stream of relevant artist created content in four proven genres Can be utilized as a deep, ongoing interstitial program Could easily be adapted as a new series Extremely cost effective way to deliver new video content Provides an easy path for organic ad sales integrations Position Ovation as the arbiter of what and whos next in photography, fashion, design and music Fans will make Ovation Innovators a favorite destination Emerging artists will want to be recognized as Ovation Innovators OVATION INNOVATORS WILL 14. Timing, Pricing & Next Steps Timing Perfect Pitch would require approximately two months to develop and launch the program Pricing Depending on a number of variables (including level of involvement from Ovation team members), development and initial launch of the program would cost between $40,000-$60,000 Next Steps Perfect Pitch will work with appropriate Ovation team members to develop a detailed project plan to create and execute the program The project plan will include a complete list of deliverables and a detailed pricing estimate Questions? OVATION INNOVATORS 15. Putting Social Media Influencers To Work For Ovation OVATION INNOVATORS This proposal is the intellectual property of Perfect Pitch LLC, 2014. The marketing program described herein is not to be used, copied or disseminated without the prior consent of Perfect Pitch LLC.